3.4 sec in total
273 ms
2.8 sec
303 ms
Visit dmawards.org.uk now to see the best up-to-date DMA Wards content and also check out these interesting facts you probably never knew about dmawards.org.uk
The Direct Marketing Association offering lobbying, events, research, and development. Includes membership directory, representing the DM industry.
Visit dmawards.org.ukWe analyzed Dmawards.org.uk page load time and found that the first response time was 273 ms and then it took 3.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.
dmawards.org.uk performance score
name
value
score
weighting
Value3.6 s
32/100
10%
Value5.5 s
18/100
25%
Value4.4 s
75/100
10%
Value80 ms
99/100
30%
Value0.001
100/100
15%
Value5.0 s
77/100
10%
273 ms
872 ms
287 ms
408 ms
350 ms
Our browser made a total of 52 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Dmawards.org.uk, 73% (38 requests) were made to Dma.org.uk and 15% (8 requests) were made to Use.typekit.net. The less responsive or slowest element that took the longest time to load (982 ms) relates to the external source Dma.org.uk.
Page size can be reduced by 548.5 kB (42%)
1.3 MB
757.9 kB
In fact, the total size of Dmawards.org.uk main page is 1.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Images take 614.5 kB which makes up the majority of the site volume.
Potential reduce by 43.9 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 8.0 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 43.9 kB or 83% of the original size.
Potential reduce by 37.4 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. DMA Wards images are well optimized though.
Potential reduce by 380.7 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 380.7 kB or 71% of the original size.
Potential reduce by 86.5 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Dmawards.org.uk needs all CSS files to be minified and compressed as it can save up to 86.5 kB or 83% of the original size.
Number of requests can be reduced by 20 (47%)
43
23
The browser has sent 43 CSS, Javascripts, AJAX and image requests in order to completely render the main page of DMA Wards. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.
dmawards.org.uk
273 ms
awards
872 ms
screen.css
287 ms
addons.css
408 ms
awards.css
350 ms
jquery-ui-1.10.4.custom.min.css
340 ms
etq1jvt.js
159 ms
jquery.min.js
470 ms
qtip.js
419 ms
dma.content.js
657 ms
jquery.bxslider.js
657 ms
main.js
657 ms
common.js
488 ms
awards.js
696 ms
masonry.js
748 ms
4718.js
71 ms
dma.org.uk
138 ms
analytics.js
99 ms
banner.png
359 ms
dma-sprite.png
380 ms
tip-white.png
338 ms
tn_1_557ee9b57e598-firstmove_557ee9b57e50d.png
121 ms
tn_1_557ee99f733dd-whistl_557ee99f7330a.png
338 ms
tn_1_559153915e015-idm-white-400_559153915df3e.png
337 ms
tn_1_55f821e242e98-em-logo-horizontal-color-pms_55f821e242de5.png
338 ms
tn_1_55e6cf194d418-amstore-logo_55e6cf194d390.png
424 ms
dma-sprite.png
739 ms
56e92937996d5-image_56e92937995f0.png
502 ms
tip.png
661 ms
tn_2_56a2273511b74-dmas-annual-2015_56a2273511a7f.png
516 ms
tn_2_56ab507ed2fe5-mark-earls-vs-laura-jordan-bambach4_56ab507ed2ee4.png
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821 ms
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740 ms
5660732546510-whats-next-awards-v3_5660732546473.jpg
756 ms
tn_2_56619b4537e7a-awards-night3_56619b4537d8a.png
982 ms
tn_2_5577101fa519f-awards-handshake_5577101fa4fdc.jpg
768 ms
tn_2_565d8de5c5fe5-55ad0c66db636-trophy-grt-for-awards_55ad0c66db560_565d8de5c5eed.png
824 ms
whistl-logo-white.png
824 ms
EM-Logo-Horizontal-W170.gif
844 ms
HILFirQY_k0a2R1NNK2QjMLfkUZO9qJYMTV1aMVTrZMffOKKgsMmeMJ6Mk6f5Mb.woff
28 ms
JBrGzGsv3P6SJFeRe7KuSVT7xDtZsEXjfcspWcjCFDIffO-KgsMmeMJ6Mk6f5Mw.woff
57 ms
rSlEhZ3wjFyfpaSYS4jBKSGmiBW8UKiA3bbzcgjp4fMffOcKgsMmeMJ6Mk6f5Mj.woff
263 ms
gJ7VjuyFEJESZPwYZZ3ueF43urIc6hud_dF7bFsQBN3ffO5KgsMmeMJ6Mk6f5MS.woff
263 ms
GsMjNQCX8ObtrBjR2y-zQnFr4Uv6VfT2a8IkEHoz5C6ffOAKgsMmeMJ6Mk6f5Mt.woff
286 ms
9eNg0I-Yy9sQZOh5ERG4Rrqtjl812Z6uhTeTpt5XvTCffOPKgsMmeMJ6Mk6f5gI.woff
295 ms
collect
15 ms
collect
193 ms
arrow-left.png
768 ms
arrow-right.png
799 ms
loading-1.gif
817 ms
transparency.png
803 ms
p.gif
151 ms
dmawards.org.uk accessibility score
Contrast
These are opportunities to improve the legibility of your content.
Impact
Issue
Background and foreground colors do not have a sufficient contrast ratio.
Internationalization and localization
These are opportunities to improve the interpretation of your content by users in different locales.
Impact
Issue
<html> element does not have a [lang] attribute
Best practices
These items highlight common accessibility best practices.
Impact
Issue
[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.
dmawards.org.uk best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Includes front-end JavaScript libraries with known security vulnerabilities
Ensure CSP is effective against XSS attacks
General
Impact
Issue
Detected JavaScript libraries
dmawards.org.uk SEO score
Content Best Practices
Format your HTML in a way that enables crawlers to better understand your app’s content.
Impact
Issue
Links do not have descriptive text
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
EN
EN
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Dmawards.org.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Dmawards.org.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
dmawards.org.uk
Open Graph description is not detected on the main page of DMA Wards. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: