Tools & Wizards About Us
duracelldirect.co.uk screenshot

Report Summary

  • 41

    Performance

    Renders faster than
    62% of other websites

  • 63

    Accessibility

    Visual factors better than
    that of 28% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    57% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

duracelldirect.co.uk

Duracell Battery, Charger, Power Adapter, Rechargeable Batteries

Page Load Speed

3.1 sec in total

First Response

282 ms

Resources Loaded

2.5 sec

Page Rendered

342 ms

duracelldirect.co.uk screenshot

About Website

Visit duracelldirect.co.uk now to see the best up-to-date Duracell Direct content for United Kingdom and also check out these interesting facts you probably never knew about duracelldirect.co.uk

Duracell Battery, Charger, Power Adapter or Rechargeable Batteries for your Laptop, Digital Camera, Notebook, Camcorder, PDA, SmartPhone, MP3/Video Player

Visit duracelldirect.co.uk

Key Findings

We analyzed Duracelldirect.co.uk page load time and found that the first response time was 282 ms and then it took 2.9 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

duracelldirect.co.uk performance score

41

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value8.6 s

0/100

10%

LCP (Largest Contentful Paint)

Value13.3 s

0/100

25%

SI (Speed Index)

Value9.9 s

10/100

10%

TBT (Total Blocking Time)

Value230 ms

86/100

30%

CLS (Cumulative Layout Shift)

Value0.115

86/100

15%

TTI (Time to Interactive)

Value12.6 s

14/100

10%

Network Requests Diagram

duracelldirect.co.uk

282 ms

www.duracelldirect.co.uk

637 ms

dd-min_v28.css

373 ms

jquery-1.9.1.js

525 ms

jquery-ui-1.9.1.js

596 ms

Our browser made a total of 106 requests to load all elements on the main page. We found that 60% of them (64 requests) were addressed to the original Duracelldirect.co.uk, 7% (7 requests) were made to Apis.google.com and 5% (5 requests) were made to Cm.g.doubleclick.net. The less responsive or slowest element that took the longest time to load (965 ms) belongs to the original domain Duracelldirect.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.0 MB (29%)

Content Size

3.5 MB

After Optimization

2.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Duracelldirect.co.uk main page is 3.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 2.0 MB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 100.0 kB

  • Original 128.4 kB
  • After minification 111.2 kB
  • After compression 28.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 17.1 kB, which is 13% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 100.0 kB or 78% of the original size.

Image Optimization

-1%

Potential reduce by 15.8 kB

  • Original 2.0 MB
  • After minification 2.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Duracell Direct images are well optimized though.

JavaScript Optimization

-74%

Potential reduce by 903.9 kB

  • Original 1.2 MB
  • After minification 938.0 kB
  • After compression 311.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 903.9 kB or 74% of the original size.

CSS Optimization

-0%

Potential reduce by 0 B

  • Original 105.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered.

Requests Breakdown

Number of requests can be reduced by 37 (38%)

Requests Now

98

After Optimization

61

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 98 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Duracell Direct. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 21 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

duracelldirect.co.uk

duracelldirect.co.uk

282 ms

www.duracelldirect.co.uk

www.duracelldirect.co.uk

637 ms

dd-min_v28.css

dd-min_v28.css

373 ms

jquery-1.9.1.js

jquery-1.9.1.js

525 ms

jquery-ui-1.9.1.js

jquery-ui-1.9.1.js

596 ms

dd-v10.js

dd-v10.js

112 ms

conversion.js

conversion.js

15 ms

ga.js

ga.js

33 ms

js

js

137 ms

bg_body.gif

bg_body.gif

125 ms

bg_wrapper.gif

bg_wrapper.gif

106 ms

theme.jpg

theme.jpg

105 ms

power-bank.jpg

power-bank.jpg

106 ms

shadow_box_col3.png

shadow_box_col3.png

106 ms

laptop.gif

laptop.gif

212 ms

camcorder.gif

camcorder.gif

184 ms

camera.gif

camera.gif

186 ms

externalbattery.gif

externalbattery.gif

188 ms

top-standard.gif

top-standard.gif

186 ms

top-recharge.gif

top-recharge.gif

185 ms

phone-tablet.gif

phone-tablet.gif

271 ms

powertool.gif

powertool.gif

274 ms

accessory.gif

accessory.gif

275 ms

form_gray_bg.png

form_gray_bg.png

274 ms

form_gray.png

form_gray.png

273 ms

products_list.gif

products_list.gif

336 ms

103701.jpg

103701.jpg

334 ms

buy_btn.png

buy_btn.png

337 ms

103702.jpg

103702.jpg

337 ms

103703.jpg

103703.jpg

337 ms

106339.jpg

106339.jpg

335 ms

106340.jpg

106340.jpg

420 ms

109071.jpg

109071.jpg

421 ms

111173.jpg

111173.jpg

849 ms

111478.jpg

111478.jpg

424 ms

93634.jpg

93634.jpg

424 ms

116470.jpg

116470.jpg

424 ms

116471.jpg

116471.jpg

509 ms

116472.jpg

116472.jpg

510 ms

108860.jpg

108860.jpg

511 ms

117462.jpg

117462.jpg

623 ms

108879.jpg

108879.jpg

511 ms

v_nav_bg.gif

v_nav_bg.gif

545 ms

wrapper.png

wrapper.png

695 ms

logo-sb.png

logo-sb.png

551 ms

lg-share-en.gif

lg-share-en.gif

79 ms

addthis_widget.js

addthis_widget.js

19 ms

__utm.gif

__utm.gif

71 ms

plusone.js

plusone.js

89 ms

logo-sb.png

logo-sb.png

457 ms

free-delivery.png

free-delivery.png

523 ms

payments_sidebar.png

payments_sidebar.png

530 ms

103831.jpg

103831.jpg

528 ms

widgets.js

widgets.js

10 ms

116523.jpg

116523.jpg

594 ms

collect

collect

59 ms

all.js

all.js

342 ms

100267951_landing.js

100267951_landing.js

161 ms

gtmp_compiled_wPC6t3gu0Jc.js

gtmp_compiled_wPC6t3gu0Jc.js

38 ms

114876.jpg

114876.jpg

523 ms

110410.jpg

110410.jpg

523 ms

114173.jpg

114173.jpg

526 ms

117442.jpg

117442.jpg

591 ms

111170.jpg

111170.jpg

965 ms

cb=gapi.loaded_0

cb=gapi.loaded_0

21 ms

cb=gapi.loaded_1

cb=gapi.loaded_1

45 ms

fastbutton

fastbutton

129 ms

105311.jpg

105311.jpg

570 ms

postmessageRelay

postmessageRelay

87 ms

duracelldirect.png

duracelldirect.png

509 ms

country-locale.png

country-locale.png

510 ms

google+.png

google+.png

578 ms

facebook.png

facebook.png

582 ms

welcome.asp

welcome.asp

76 ms

MiniCart.jsp

MiniCart.jsp

568 ms

300lo.json

300lo.json

45 ms

button.831500944bc3eb7ea5276ccdc3f71d2e.js

button.831500944bc3eb7ea5276ccdc3f71d2e.js

64 ms

sh.7c7179124ea24ac6ba46caac.html

sh.7c7179124ea24ac6ba46caac.html

59 ms

cb=gapi.loaded_0

cb=gapi.loaded_0

24 ms

cb=gapi.loaded_1

cb=gapi.loaded_1

23 ms

twitter.png

twitter.png

530 ms

load-sm.gif

load-sm.gif

590 ms

payments_footer.gif

payments_footer.gif

591 ms

sidebar_blob_bg.png

sidebar_blob_bg.png

593 ms

cart.png

cart.png

595 ms

form_lib.png

form_lib.png

592 ms

api.js

api.js

40 ms

core:rpc:shindig.random:shindig.sha1.js

core:rpc:shindig.random:shindig.sha1.js

157 ms

2536007149-postmessagerelay.js

2536007149-postmessagerelay.js

114 ms

2092

2092

108 ms

activity

activity

102 ms

tweet_button.6a78875565a912489e9aef879c881358.en.html

tweet_button.6a78875565a912489e9aef879c881358.en.html

29 ms

pixel

pixel

63 ms

pixel

pixel

64 ms

pixel

pixel

45 ms

pixel

pixel

45 ms

64 ms

pixel

pixel

30 ms

js

js

42 ms

match-result

match-result

11 ms

match-result

match-result

10 ms

xd_arbiter.php

xd_arbiter.php

216 ms

xd_arbiter.php

xd_arbiter.php

421 ms

jot

jot

102 ms

tap.php

tap.php

6 ms

tap.php

tap.php

8 ms

Accessibility Review

duracelldirect.co.uk accessibility score

63

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

duracelldirect.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

duracelldirect.co.uk SEO score

79

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

High

Document doesn't have a valid hreflang

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Duracelldirect.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Duracelldirect.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

duracelldirect.co.uk

Open Graph description is not detected on the main page of Duracell Direct. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: