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D&AD represents global creative, design and advertising communities and celebrates brilliance in commercial creativity.Visit inside.dandad.org
We analyzed Inside.dandad.org page load time and found that the first response time was 849 ms and then it took 5.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.
inside.dandad.org performance score
Our browser made a total of 101 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Inside.dandad.org, 25% (25 requests) were made to Be54396e8bd72af92409-03005553b1375ef1efc4f384a5c102cb.ssl.cf3.rackcdn.com and 3% (3 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (2 sec) relates to the external source Dandad.org.
Page size can be reduced by 265.9 kB (9%)
In fact, the total size of Inside.dandad.org main page is 2.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 2.4 MB which makes up the majority of the site volume.
Potential reduce by 68.5 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 26.5 kB, which is 33% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 68.5 kB or 85% of the original size.
Potential reduce by 113.9 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Inside Dand AD images are well optimized though.
Potential reduce by 73.2 kB
Potential reduce by 10.3 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Inside.dandad.org needs all CSS files to be minified and compressed as it can save up to 10.3 kB or 13% of the original size.
Number of requests can be reduced by 61 (63%)
inside.dandad.org accessibility score
These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.
[aria-hidden="true"] elements contain focusable descendents
[role] values are not valid
These are opportunities to improve the legibility of your content.
Background and foreground colors do not have a sufficient contrast ratio.
Names and labels
Links do not have a discernible name
These items highlight common accessibility best practices.
[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.
inside.dandad.org best practices score
Trust and Safety
Does not use HTTPS
Ensure CSP is effective against XSS attacks
inside.dandad.org SEO score
Crawling and Indexing
To appear in search results, crawlers need access to your app.
Links are not crawlable
Document uses legible font sizes
Tap targets are not sized appropriately
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Inside.dandad.org can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Inside.dandad.org main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
Open Graph data is detected on the main page of Inside Dand AD. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: