Report Summary

  • 0


  • 0


  • 0

    Best Practices

  • 0


EasyBorrow-An online lending platform where customers can avail instant short -term loans hyderabad,bangalore,chennai,mumbai,india

Page Load Speed

28.7 sec in total

First Response

547 ms

Resources Loaded

24.7 sec

Page Rendered

3.4 sec screenshot

About Website

Click here to check amazing Easy Borrow content for India. Otherwise, check out these important facts you probably never knew about

EasyBorrow is an online lending platform where customers can avail short -term loans in the range of 2000 - 50,000.Hyderabad,bangalore,chennai,mumbai,india


Key Findings

We analyzed page load time and found that the first response time was 547 ms and then it took 28.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 95% of websites can load faster.

Performance Metrics performance score


Network Requests Diagram

547 ms

10163 ms


301 ms


381 ms


340 ms

Our browser made a total of 45 requests to load all elements on the main page. We found that 49% of them (22 requests) were addressed to the original, 22% (10 requests) were made to and 16% (7 requests) were made to The less responsive or slowest element that took the longest time to load (12.3 sec) belongs to the original domain

Page Optimization Overview & Recommendations

Page size can be reduced by 215.6 kB (44%)

Content Size

488.2 kB

After Optimization

272.6 kB

In fact, the total size of main page is 488.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. CSS take 203.9 kB which makes up the majority of the site volume.

HTML Optimization


Potential reduce by 38.2 kB

  • Original 43.0 kB
  • After minification 21.7 kB
  • After compression 4.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 21.3 kB, which is 50% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 38.2 kB or 89% of the original size.

Image Optimization


Potential reduce by 0 B

  • Original 202.4 kB
  • After minification 202.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Easy Borrow images are well optimized though.

JavaScript Optimization


Potential reduce by 6.2 kB

  • Original 38.8 kB
  • After minification 35.5 kB
  • After compression 32.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 6.2 kB or 16% of the original size.

CSS Optimization


Potential reduce by 171.2 kB

  • Original 203.9 kB
  • After minification 171.9 kB
  • After compression 32.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 171.2 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 27 (69%)

Requests Now


After Optimization


The browser has sent 39 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Easy Borrow. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and from 18 to 1 for CSS and as a result speed up the page load time.

SEO Factors SEO score


Language and Encoding

  • Language Detected


  • Language Claimed


  • Encoding


Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Easy Borrow. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: