Report Summary

  • 24

    Performance

    Renders faster than
    43% of other websites

  • 89

    Accessibility

    Visual factors better than
    that of 72% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 92

    SEO

    Google-friendlier than
    75% of websites

ebates.com

Online Coupons & Cash Back | Shop 3,500+ Stores!

Page Load Speed

46 sec in total

First Response

285 ms

Resources Loaded

24.3 sec

Page Rendered

21.4 sec

ebates.com screenshot

About Website

Welcome to ebates.com homepage info - get ready to check Ebates best content for United States right away, or after learning these important things about ebates.com

Since 1999, we've paid our members over $3.2 Billion in Cash Back. Join now for an extra 10% Cash Back boost. Shop 3,500+ stores using coupons or cash back!

Visit ebates.com

Key Findings

We analyzed Ebates.com page load time and found that the first response time was 285 ms and then it took 45.7 sec to load all DOM resources and completely render a web page. This is an excellent result, as only a small number of websites can load faster.

Performance Metrics

ebates.com performance score

24

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.9 s

55/100

10%

LCP (Largest Contentful Paint)

Value19.2 s

0/100

25%

SI (Speed Index)

Value6.6 s

38/100

10%

TBT (Total Blocking Time)

Value16,370 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.006

100/100

15%

TTI (Time to Interactive)

Value28.3 s

0/100

10%

Network Requests Diagram

ebates.com

285 ms

www.ebates.com

1253 ms

ebates.ice_w.1.2.11.min.css

212 ms

home.1.2.6.min.css

147 ms

jquery-1.10.3.min.js

458 ms

Our browser made a total of 82 requests to load all elements on the main page. We found that 32% of them (26 requests) were addressed to the original Ebates.com, 35% (29 requests) were made to Static.ebates.com and 5% (4 requests) were made to Facebook.com. The less responsive or slowest element that took the longest time to load (6.1 sec) relates to the external source 2700447.fls.doubleclick.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 972.6 kB (62%)

Content Size

1.6 MB

After Optimization

585.6 kB

In fact, the total size of Ebates.com main page is 1.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Javascripts take 723.3 kB which makes up the majority of the site volume.

HTML Optimization

-89%

Potential reduce by 292.9 kB

  • Original 330.7 kB
  • After minification 228.7 kB
  • After compression 37.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 102.0 kB, which is 31% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 292.9 kB or 89% of the original size.

Image Optimization

-4%

Potential reduce by 8.6 kB

  • Original 194.9 kB
  • After minification 186.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ebates images are well optimized though.

JavaScript Optimization

-59%

Potential reduce by 428.5 kB

  • Original 723.3 kB
  • After minification 721.9 kB
  • After compression 294.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 428.5 kB or 59% of the original size.

CSS Optimization

-78%

Potential reduce by 242.6 kB

  • Original 309.2 kB
  • After minification 281.6 kB
  • After compression 66.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ebates.com needs all CSS files to be minified and compressed as it can save up to 242.6 kB or 78% of the original size.

Requests Breakdown

Number of requests can be reduced by 54 (73%)

Requests Now

74

After Optimization

20

The browser has sent 74 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ebates. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 22 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

ebates.com accessibility score

89

Accessibility Issues

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

ebates.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

ebates.com SEO score

92

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ebates.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Ebates.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Ebates. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: