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Report Summary

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    Performance

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    Accessibility

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    Best Practices

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    SEO

effie.org

Effie

Page Load Speed

2.2 sec in total

First Response

25 ms

Resources Loaded

1.7 sec

Page Rendered

408 ms

effie.org screenshot

About Website

Welcome to effie.org homepage info - get ready to check Effie best content for United States right away, or after learning these important things about effie.org

Effie Worldwide stands for effectiveness in marketing, spotlighting ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness. The Effie network collaborates wit...

Visit effie.org

Key Findings

We analyzed Effie.org page load time and found that the first response time was 25 ms and then it took 2.1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

effie.org performance score

0

Network Requests Diagram

effie.org

25 ms

effie.org

691 ms

jquery.js

51 ms

jquery_ujs.js

72 ms

jquery-ui-1.10.3.custom.min.js

117 ms

Our browser made a total of 99 requests to load all elements on the main page. We found that 81% of them (80 requests) were addressed to the original Effie.org, 15% (15 requests) were made to S3.amazonaws.com and 2% (2 requests) were made to Ssl.google-analytics.com. The less responsive or slowest element that took the longest time to load (691 ms) belongs to the original domain Effie.org.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.9 MB (50%)

Content Size

3.7 MB

After Optimization

1.8 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Effie.org main page is 3.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Javascripts take 1.8 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 43.5 kB

  • Original 51.9 kB
  • After minification 41.6 kB
  • After compression 8.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 10.3 kB, which is 20% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 43.5 kB or 84% of the original size.

Image Optimization

-17%

Potential reduce by 263.3 kB

  • Original 1.6 MB
  • After minification 1.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Effie needs image optimization as it can save up to 263.3 kB or 17% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-73%

Potential reduce by 1.3 MB

  • Original 1.8 MB
  • After minification 1.6 MB
  • After compression 486.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.3 MB or 73% of the original size.

CSS Optimization

-92%

Potential reduce by 233.2 kB

  • Original 254.7 kB
  • After minification 107.4 kB
  • After compression 21.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Effie.org needs all CSS files to be minified and compressed as it can save up to 233.2 kB or 92% of the original size.

Requests Breakdown

Number of requests can be reduced by 61 (66%)

Requests Now

93

After Optimization

32

  • Images
  • JavaScript
  • CSS

The browser has sent 93 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Effie. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 36 to 1 for JavaScripts and from 27 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

effie.org

effie.org

25 ms

effie.org

effie.org

691 ms

jquery.js

jquery.js

51 ms

jquery_ujs.js

jquery_ujs.js

72 ms

jquery-ui-1.10.3.custom.min.js

jquery-ui-1.10.3.custom.min.js

117 ms

plugins.js

plugins.js

108 ms

script.js

script.js

150 ms

slider_objects.js

slider_objects.js

109 ms

masonry.pkgd.min.js

masonry.pkgd.min.js

112 ms

cart.js

cart.js

108 ms

mail_handler.js

mail_handler.js

157 ms

css3-mediaqueries.js

css3-mediaqueries.js

180 ms

basic-jquery-slider.js

basic-jquery-slider.js

177 ms

basic-jquery-slider2.js

basic-jquery-slider2.js

175 ms

init.js

init.js

157 ms

ckeditor.js

ckeditor.js

230 ms

variant_options.js

variant_options.js

252 ms

jquery.tooltipster.min.js

jquery.tooltipster.min.js

252 ms

jquery.form.js

jquery.form.js

532 ms

autocomplete-rails.js

autocomplete-rails.js

253 ms

jquery.fancybox.pack.js

jquery.fancybox.pack.js

254 ms

reg_form.js

reg_form.js

253 ms

common.js

common.js

265 ms

case_downloads.js

case_downloads.js

267 ms

free_case.js

free_case.js

315 ms

award_programs.js

award_programs.js

318 ms

jquery.bxslider.min.js

jquery.bxslider.min.js

314 ms

partner_sponsors.js

partner_sponsors.js

316 ms

report_signup.js

report_signup.js

313 ms

case_studies.js

case_studies.js

391 ms

showcase.js

showcase.js

382 ms

custom_loader.js

custom_loader.js

378 ms

video_slider.js

video_slider.js

356 ms

email_signup.js

email_signup.js

388 ms

application1.js

application1.js

415 ms

widgets.js

widgets.js

147 ms

iM5IXvCHEeK1SiIACqoQEQ.js

iM5IXvCHEeK1SiIACqoQEQ.js

63 ms

reset.css

reset.css

422 ms

1140.css

1140.css

419 ms

ie.css

ie.css

435 ms

slider.css

slider.css

406 ms

logo.css

logo.css

420 ms

font.css

font.css

372 ms

layout.css

layout.css

387 ms

blog_entries.css

blog_entries.css

388 ms

style.css

style.css

464 ms

products.css

products.css

419 ms

shopping_cart.css

shopping_cart.css

422 ms

subscriptions.css

subscriptions.css

417 ms

signup.css

signup.css

416 ms

checkout.css

checkout.css

433 ms

webinars.css

webinars.css

433 ms

search_section.css

search_section.css

380 ms

search_results.css

search_results.css

359 ms

related_similar_list.css

related_similar_list.css

358 ms

shop_account.css

shop_account.css

358 ms

tooltipster.css

tooltipster.css

373 ms

partner_sponsors.css

partner_sponsors.css

409 ms

jquery.fancybox.css

jquery.fancybox.css

419 ms

jquery-ui-1.10.3.custom.css

jquery-ui-1.10.3.custom.css

401 ms

registration.css

registration.css

409 ms

address_book.css

address_book.css

351 ms

showcase.css

showcase.css

359 ms

application1.css

application1.css

368 ms

original.jpg

original.jpg

154 ms

search3.jpg

search3.jpg

29 ms

fb_icon.jpg

fb_icon.jpg

28 ms

twitter_icon.jpg

twitter_icon.jpg

66 ms

youtube_icon.jpg

youtube_icon.jpg

134 ms

logo.jpg

logo.jpg

134 ms

search2.jpg

search2.jpg

134 ms

wait.gif

wait.gif

133 ms

original.jpg

original.jpg

334 ms

original.jpg

original.jpg

233 ms

original.jpg

original.jpg

189 ms

original.jpg

original.jpg

188 ms

original.jpg

original.jpg

195 ms

original.jpg

original.jpg

178 ms

original.jpg

original.jpg

230 ms

original.jpg

original.jpg

229 ms

original.jpg

original.jpg

229 ms

original.jpg

original.jpg

333 ms

original.jpg

original.jpg

254 ms

original.png

original.png

242 ms

original.jpg

original.jpg

232 ms

original.jpg

original.jpg

259 ms

sprite.png

sprite.png

125 ms

calendar_hover2.jpg

calendar_hover2.jpg

125 ms

AvantGardeDemi.woff

AvantGardeDemi.woff

136 ms

pattern.png

pattern.png

90 ms

AvantGardeBook.woff

AvantGardeBook.woff

91 ms

AvantGardeMedium.woff

AvantGardeMedium.woff

90 ms

AvantGardeBold.woff

AvantGardeBold.woff

97 ms

ga.js

ga.js

145 ms

slider_next.png

slider_next.png

31 ms

slider_prev.png

slider_prev.png

47 ms

slider_control.png

slider_control.png

48 ms

slidehtmlbackground.png

slidehtmlbackground.png

46 ms

__utm.gif

__utm.gif

12 ms

SEO Factors

effie.org SEO score

0

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    N/A

  • Encoding

    N/A

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Effie.org can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else) and no language is claimed in <html> or <meta> tags either. Our system also found out that Effie.org main page’s claimed encoding is . Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

effie.org

Open Graph description is not detected on the main page of Effie. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: