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enchant.co screenshot

Report Summary

  • 92

    Performance

    Renders faster than
    92% of other websites

  • 64

    Accessibility

    Visual factors better than
    that of 30% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 92

    SEO

    Google-friendlier than
    75% of websites

enchant.co

Enchant → brand + product development for purpose-driven organizations

Page Load Speed

1.1 sec in total

First Response

118 ms

Resources Loaded

825 ms

Page Rendered

142 ms

enchant.co screenshot

About Website

Welcome to enchant.co homepage info - get ready to check Enchant best content for United States right away, or after learning these important things about enchant.co

Enchant is a product studio that collaborates with + invests in purpose-driven companies that make great health more accessible to everyone. We specialize in launching + scaling DTC ecommerce brands.

Visit enchant.co

Key Findings

We analyzed Enchant.co page load time and found that the first response time was 118 ms and then it took 967 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 15% of websites can load faster.

Performance Metrics

enchant.co performance score

92

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.5 s

67/100

10%

LCP (Largest Contentful Paint)

Value2.5 s

89/100

25%

SI (Speed Index)

Value2.5 s

98/100

10%

TBT (Total Blocking Time)

Value30 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.073

96/100

15%

TTI (Time to Interactive)

Value4.3 s

84/100

10%

Network Requests Diagram

enchant.co

118 ms

application-229b25266c65084d6d001ea709f2e06c.css

40 ms

application-def97688cddeae30dd084f8fcb89d79c.js

50 ms

odk7dao.js

161 ms

enchant.co

203 ms

Our browser made a total of 15 requests to load all elements on the main page. We found that 20% of them (3 requests) were addressed to the original Enchant.co, 33% (5 requests) were made to Use.typekit.net and 33% (5 requests) were made to Paulmederos.s3.amazonaws.com. The less responsive or slowest element that took the longest time to load (278 ms) relates to the external source Cdn.segment.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 157.2 kB (50%)

Content Size

314.1 kB

After Optimization

156.9 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Enchant.co main page is 314.1 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 20% of websites need less resources to load. Images take 170.1 kB which makes up the majority of the site volume.

HTML Optimization

-62%

Potential reduce by 4.4 kB

  • Original 7.1 kB
  • After minification 5.7 kB
  • After compression 2.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 1.4 kB, which is 20% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 4.4 kB or 62% of the original size.

Image Optimization

-34%

Potential reduce by 57.7 kB

  • Original 170.1 kB
  • After minification 112.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Enchant needs image optimization as it can save up to 57.7 kB or 34% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-66%

Potential reduce by 69.1 kB

  • Original 105.3 kB
  • After minification 105.3 kB
  • After compression 36.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 69.1 kB or 66% of the original size.

CSS Optimization

-82%

Potential reduce by 26.0 kB

  • Original 31.7 kB
  • After minification 31.4 kB
  • After compression 5.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Enchant.co needs all CSS files to be minified and compressed as it can save up to 26.0 kB or 82% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

11

After Optimization

11

  • Images
  • JavaScript
  • CSS

The browser has sent 11 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Enchant. According to our analytics all requests are already optimized.

Network Requests Diagram

enchant.co

enchant.co

118 ms

application-229b25266c65084d6d001ea709f2e06c.css

application-229b25266c65084d6d001ea709f2e06c.css

40 ms

application-def97688cddeae30dd084f8fcb89d79c.js

application-def97688cddeae30dd084f8fcb89d79c.js

50 ms

odk7dao.js

odk7dao.js

161 ms

enchant.co

enchant.co

203 ms

analytics.min.js

analytics.min.js

278 ms

enchant-logo.png

enchant-logo.png

51 ms

illustration-UX_book-v1.png

illustration-UX_book-v1.png

65 ms

britt.jpg

britt.jpg

147 ms

icon-twitter.png

icon-twitter.png

121 ms

paul.jpg

paul.jpg

105 ms

qTiRBKlEjwnNGHHPEcFcAcJ0gjurBHgJOSTEBuMUECXffJRcMUMZeMJ6Mk6f5M9.woff

qTiRBKlEjwnNGHHPEcFcAcJ0gjurBHgJOSTEBuMUECXffJRcMUMZeMJ6Mk6f5M9.woff

31 ms

MJlDcUnZHfu_A666uXOTUde9Iw-Xu1Q5PAhVeK9HQbJffJWcMUMZeMJ6Mk6f5Mw.woff

MJlDcUnZHfu_A666uXOTUde9Iw-Xu1Q5PAhVeK9HQbJffJWcMUMZeMJ6Mk6f5Mw.woff

61 ms

OM_lkkoJRODX2_SkJIlqi4xvVlI_ZeTuTa4oU4vpmTIffJdcMUMZeMJ6Mk6f5MS.woff

OM_lkkoJRODX2_SkJIlqi4xvVlI_ZeTuTa4oU4vpmTIffJdcMUMZeMJ6Mk6f5MS.woff

89 ms

p.gif

p.gif

117 ms

Accessibility Review

enchant.co accessibility score

64

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

enchant.co best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

enchant.co SEO score

92

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Enchant.co can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Enchant.co main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

enchant.co

Open Graph description is not detected on the main page of Enchant. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: