Analyze

equinox.co.nz: Equinox IT Consultancy

We're a New Zealand-owned technical consultancy with the expertise of the big guys, but with the 'give a shit' attitude of a local IT consultancy.

Page load speed analysis

  • 67/100

    Normal result
  • 6

    Successful tests
  • 2

    Failed tests
  • First response

    598 ms

  • Resources loaded

    3.7 sec

  • Page rendered

    382 ms

  • Total page load time

    4.6 sec

Visit equinox.co.nz now to see the best up-to-date Equinox content for New Zealand and also check out these interesting facts you probably never knew about equinox.co.nz

We analyzed Equinox.co.nz page load time and found that the first response time was 598 ms and then it took 4 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Page optimization

  • HTML 48.1 kB
    Images 290.6 kB
    Javascripts 278.6 kB
    CSS 104.0 kB

    In fact, the total size of Equinox.co.nz main page is 721.3 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 290.6 kB which makes up the majority of the site volume.

    • Original 48.1 kB
    • After minification 39.3 kB
    • After compression 7.3 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 8.8 kB, which is 18% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 40.9 kB or 85% of the original size.

    • Original 290.6 kB
    • After optimization 275.2 kB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Equinox images are well optimized though.

    • Original 278.6 kB
    • After minification 275.6 kB
    • After compression 92.9 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 185.7 kB or 67% of the original size.

    • Original 104.0 kB
    • After minification 103.5 kB
    • After compression 17.9 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Equinox.co.nz needs all CSS files to be minified and compressed as it can save up to 86.0 kB or 83% of the original size.

Network requests diagram

  • equinox.co.nz
  • www.equinox.co.nz
  • jquery-1.11.2.js
  • public_common.css
  • layout.min.css
  • Equinox_Apr2015-style.min.css
  • ls-apiclient-1.0.2.js
  • eventslist.js
  • knockout-2.2.1.js
  • public_common.js
  • Equinox_Apr2015-main.min.js
  • analytics.js
  • index.png
  • 504394.js
  • EquinoxITConsultancyToughBusinessProblems.jpg
  • logo-2.png
  • home.png
  • RightResultsforBusiness.jpg
  • img-bottom-shadow.png
  • AchieveMoreTechnology.jpg
  • DeliverProjectResults.jpg
  • PurposeBuiltSoftware.jpg
  • ImproveSoftwareDevelopmentApproach.jpg
  • GrowCapabilityofTeam.jpg
  • down-arrow.png
  • 300x236_Ask-your-IT-Questions_orange.png
  • right-arrow.png
  • Could-end-in-tears_300x236-px.jpg
  • WS-banner_297x234_V1.png
  • footer-logo.png
  • linkedin-icon.png
  • twitter-icon.png
  • google-icon.png
  • collect
  • __ptq.gif

Our browser made a total of 36 requests to load all elements on the main page. We found that 6% of them (2 requests) were addressed to the original Equinox.co.nz, 72% (26 requests) were made to Cdn2.hubspot.net and 8% (3 requests) were made to Static.hsstatic.net. The less responsive or slowest element that took the longest time to load (1.4 sec) belongs to the original domain Equinox.co.nz.

Additional info on equinox.co.nz

Requests

The browser has sent 34 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Equinox. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and as a result speed up the page load time.

9

Javascripts

22

Images

3

CSS

34

All

Possible request optimization

1

Javascripts

16

Images

3

CSS

14

Optimized

20

All

Normal result

Redirects

As for redirects, our browser was forwarded to http://www.equinox.co.nz before it reached this domain.

IP address

Equinox.co.nz uses IP address which is currently shared with 4 other domains. The more sites share the same IP address, the higher the host server’s workload is. It is strongly recommended that the host server should be changed or the hosting provider should be requested to give a different (separate) IP address for this domain.

Poor result

IP Trace

equinox.co.nz

accepted.com

civicplus.com

brainstorminc.com

rihga.co.jp

104.17.112.180

104.17.113.180

104.17.114.180

104.17.115.180

104.17.116.180

DNS records

Type Host Target/ip TTL Other
A

equinox.co.nz

104.26.2.145 300
A

equinox.co.nz

104.26.3.145 300
A

equinox.co.nz

172.67.68.62 300
NS

equinox.co.nz

jerry.ns.cloudflare.com 86400
NS

equinox.co.nz

mira.ns.cloudflare.com 86400

Language and encoding

Good result

Language

EN en language flag

Detected

EN en language flag

Claimed

Encoding

UTF-8

Claimed

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Equinox.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Equinox.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate

Equinox.co.nz has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Normal result

Visitor World Map

Country of origin for 66.3% of all visits is New Zealand. It lies approximately 7780 miles away from the server location (United States) and such a long distance can negatively affect website speed, as it takes some time for data to travel back and forth between those places. That’s why one of the best ways to speed up Equinox.co.nz page load time for the majority of users is moving the server to New Zealand or just closer to the user base.

Poor result

Normal result

Social Sharing Optimization

Open Graph data is detected on the main page of Equinox. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook:

equinox.co.nz

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