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Report Summary

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    Performance

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    SEO

m.essentialkids.com.au

Essential Kids

Page Load Speed

2.1 sec in total

First Response

66 ms

Resources Loaded

1.7 sec

Page Rendered

390 ms

m.essentialkids.com.au screenshot

About Website

Welcome to m.essentialkids.com.au homepage info - get ready to check M Essential Kids best content for Australia right away, or after learning these important things about m.essentialkids.com.au

Australia's largest resource and community for parents of young children, from pre-schoolers to primary and high school.

Visit m.essentialkids.com.au

Key Findings

We analyzed M.essentialkids.com.au page load time and found that the first response time was 66 ms and then it took 2.1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

m.essentialkids.com.au performance score

0

Network Requests Diagram

www.essentialkids.com.au

66 ms

icons.min.clientlibversion.e9d8fb7ed33385c181f0a57d8f01549b.css

7 ms

desktop.min.clientlibversion.2842399718a73b4b7bca1559ad710379.css

11 ms

satelliteLib-fc35eab6559a121532bab25bb77b90e6a30892b9.js

107 ms

jquery-1.x.min.js

19 ms

Our browser made a total of 92 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original M.essentialkids.com.au, 17% (16 requests) were made to Assets.adobedtm.com and 5% (5 requests) were made to Cdn-gl.imrworldwide.com. The less responsive or slowest element that took the longest time to load (588 ms) relates to the external source Securepubads.g.doubleclick.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 721.4 kB (46%)

Content Size

1.6 MB

After Optimization

848.6 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of M.essentialkids.com.au main page is 1.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Javascripts take 968.2 kB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 65.3 kB

  • Original 84.7 kB
  • After minification 76.2 kB
  • After compression 19.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 65.3 kB or 77% of the original size.

Image Optimization

-14%

Potential reduce by 70.1 kB

  • Original 509.6 kB
  • After minification 439.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, M Essential Kids needs image optimization as it can save up to 70.1 kB or 14% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-60%

Potential reduce by 579.8 kB

  • Original 968.2 kB
  • After minification 941.1 kB
  • After compression 388.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 579.8 kB or 60% of the original size.

CSS Optimization

-85%

Potential reduce by 6.3 kB

  • Original 7.5 kB
  • After minification 5.0 kB
  • After compression 1.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. M.essentialkids.com.au needs all CSS files to be minified and compressed as it can save up to 6.3 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 55 (65%)

Requests Now

84

After Optimization

29

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 84 CSS, Javascripts, AJAX and image requests in order to completely render the main page of M Essential Kids. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 50 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.essentialkids.com.au

www.essentialkids.com.au

66 ms

icons.min.clientlibversion.e9d8fb7ed33385c181f0a57d8f01549b.css

icons.min.clientlibversion.e9d8fb7ed33385c181f0a57d8f01549b.css

7 ms

desktop.min.clientlibversion.2842399718a73b4b7bca1559ad710379.css

desktop.min.clientlibversion.2842399718a73b4b7bca1559ad710379.css

11 ms

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satelliteLib-fc35eab6559a121532bab25bb77b90e6a30892b9.js

107 ms

jquery-1.x.min.js

jquery-1.x.min.js

19 ms

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satellite-530287ac81e1200c4d000146.js

28 ms

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3397200920.js

104 ms

gpt.js

gpt.js

6 ms

pubads_impl_82.js

pubads_impl_82.js

12 ms

container.html

container.html

6 ms

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TpS03jTwtov73SAAAAsAArALIBAQIrAbICAgIrAbcCRDYqIRQACCu3A0A2KiEUAAgrALcBUUM0JBcACCsAsgQIByuwACBFfWkYREuwYFJYsAEbsABZsAGOAA==

14 ms

SourceSansPro-Semibold.woff

SourceSansPro-Semibold.woff

35 ms

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34 ms

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104 ms

analytics.js

analytics.js

32 ms

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1458265081346.jpg

91 ms

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99 ms

collect

collect

43 ms

ads

ads

588 ms

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SourceSansPro-BlackIt.woff

SourceSansPro-BlackIt.woff

36 ms

P31DOYcYBUAAA==

P31DOYcYBUAAA==

16 ms

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35 ms

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k_config.js

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v60.js

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162 ms

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162 ms

homepage.js

homepage.js

12 ms

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outbrain.js

outbrain.js

113 ms

ggcmb510.js

ggcmb510.js

39 ms

storageframe.html

storageframe.html

55 ms

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55 ms

k_button_FWN.css

k_button_FWN.css

28 ms

k_button.js

k_button.js

47 ms

kampyle-button-essentialkids.png

kampyle-button-essentialkids.png

46 ms

satellite-552b170d6139390017480000.js

satellite-552b170d6139390017480000.js

64 ms

activityi;src=4256018;type=EK-Co;cat=home;u6=homepage;ord=7439487781375.646

activityi;src=4256018;type=EK-Co;cat=home;u6=homepage;ord=7439487781375.646

73 ms

ti.js

ti.js

50 ms

0135.js

0135.js

33 ms

satellite-565fca8a64746d3d65002f7c.js

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45 ms

glcfg510.js

glcfg510.js

17 ms

p

p

44 ms

aVvJzqE2Kr5yVbrkHcnnVW.js

aVvJzqE2Kr5yVbrkHcnnVW.js

16 ms

pldpr510.js

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11 ms

pldcr500.js

pldcr500.js

13 ms

ls.html

ls.html

11 ms

satellite-552b170d6139390017490000.js

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32 ms

m

m

72 ms

setCookie

setCookie

495 ms

rd

rd

7 ms

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v2

47 ms

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13 ms

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22 ms

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9 ms

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8 ms

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7 ms

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171 ms

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4 ms

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21 ms

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67 ms

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54 ms

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9 ms

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2.jpg

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175 ms

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169 ms

SEO Factors

m.essentialkids.com.au SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise M.essentialkids.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that M.essentialkids.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

m.essentialkids.com.au

Open Graph data is detected on the main page of M Essential Kids. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: