Report Summary

  • 44

    Performance

    Renders faster than
    63% of other websites

  • 94

    Accessibility

    Visual factors better than
    that of 84% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 85

    SEO

    Google-friendlier than
    56% of websites

marketingreportingtool.elsevier.com

Elsevier Marketing Reporting Tool

Page Load Speed

10.3 sec in total

First Response

2.4 sec

Resources Loaded

7.6 sec

Page Rendered

328 ms

marketingreportingtool.elsevier.com screenshot

About Website

Welcome to marketingreportingtool.elsevier.com homepage info - get ready to check Marketing Reporting Tool Elsevier best content for China right away, or after learning these important things about marketingreportingtool.elsevier.com

Visit marketingreportingtool.elsevier.com

Key Findings

We analyzed Marketingreportingtool.elsevier.com page load time and found that the first response time was 2.4 sec and then it took 7.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

marketingreportingtool.elsevier.com performance score

44

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.3 s

3/100

10%

LCP (Largest Contentful Paint)

Value7.1 s

5/100

25%

SI (Speed Index)

Value14.2 s

1/100

10%

TBT (Total Blocking Time)

Value320 ms

76/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value7.4 s

48/100

10%

Network Requests Diagram

marketingreportingtool.elsevier.com

2446 ms

Login

3085 ms

modernizr

115 ms

styles

291 ms

jquery

519 ms

Our browser made a total of 9 requests to load all elements on the main page. We found that 89% of them (8 requests) were addressed to the original Marketingreportingtool.elsevier.com, 11% (1 request) were made to Cdn.elsevier.io. The less responsive or slowest element that took the longest time to load (3.1 sec) belongs to the original domain Marketingreportingtool.elsevier.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 4.9 kB (72%)

Content Size

6.9 kB

After Optimization

1.9 kB

In fact, the total size of Marketingreportingtool.elsevier.com main page is 6.9 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. HTML takes 6.9 kB which makes up the majority of the site volume.

HTML Optimization

-72%

Potential reduce by 4.9 kB

  • Original 6.9 kB
  • After minification 5.7 kB
  • After compression 1.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 1.2 kB, which is 18% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 4.9 kB or 72% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

5

After Optimization

5

The browser has sent 5 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Marketing Reporting Tool Elsevier. According to our analytics all requests are already optimized.

Accessibility Review

marketingreportingtool.elsevier.com accessibility score

94

Accessibility Issues

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

marketingreportingtool.elsevier.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

marketingreportingtool.elsevier.com SEO score

85

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Page is blocked from indexing

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Marketingreportingtool.elsevier.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Marketingreportingtool.elsevier.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Marketing Reporting Tool Elsevier. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: