3.6 sec in total
441 ms
2.6 sec
543 ms
Welcome to shop.equalexchange.coop homepage info - get ready to check Shop Equal Exchange best content for United States right away, or after learning these important things about shop.equalexchange.coop
We offer a wide range of fair trade & organic coffee, chocolate, tea, cocoa and snacks direct from small-scale farmers and direct to your door.
Visit shop.equalexchange.coopWe analyzed Shop.equalexchange.coop page load time and found that the first response time was 441 ms and then it took 3.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.
shop.equalexchange.coop performance score
name
value
score
weighting
Value3.1 s
46/100
10%
Value11.7 s
0/100
25%
Value12.6 s
3/100
10%
Value5,030 ms
0/100
30%
Value0.463
19/100
15%
Value32.3 s
0/100
10%
441 ms
17 ms
157 ms
9 ms
17 ms
Our browser made a total of 92 requests to load all elements on the main page. We found that 59% of them (54 requests) were addressed to the original Shop.equalexchange.coop, 10% (9 requests) were made to Ajax.googleapis.com and 5% (5 requests) were made to Cc.chango.com. The less responsive or slowest element that took the longest time to load (441 ms) belongs to the original domain Shop.equalexchange.coop.
Page size can be reduced by 1.1 MB (55%)
2.0 MB
882.3 kB
In fact, the total size of Shop.equalexchange.coop main page is 2.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Javascripts take 922.6 kB which makes up the majority of the site volume.
Potential reduce by 57.1 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 13.7 kB, which is 20% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 57.1 kB or 83% of the original size.
Potential reduce by 6.6 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Shop Equal Exchange images are well optimized though.
Potential reduce by 680.2 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 680.2 kB or 74% of the original size.
Potential reduce by 336.5 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Shop.equalexchange.coop needs all CSS files to be minified and compressed as it can save up to 336.5 kB or 86% of the original size.
Number of requests can be reduced by 32 (65%)
49
17
The browser has sent 49 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Shop Equal Exchange. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 23 to 1 for JavaScripts and as a result speed up the page load time.
shop.equalexchange.coop
441 ms
trustlogo.js
17 ms
hwm5cdf.js
157 ms
af5e631972d3585b5c8ad253bc1db911.css
9 ms
eebbdbafdc12f8ba37d3fe72cd1c81e8.css
17 ms
prototype.js
36 ms
scriptaculous.js
47 ms
webfont.js
56 ms
jquery.tools.min.js
20 ms
a0a04b9e368c34862547dea55c8e1452.js
35 ms
full.js
216 ms
2282830130.js
117 ms
trustlogo.js
57 ms
builder.js
13 ms
effects.js
13 ms
dragdrop.js
22 ms
controls.js
26 ms
slider.js
25 ms
sound.js
25 ms
99a602a9da85ce92e25dd3a3c3221e17.css
4 ms
analytics.js
61 ms
event
23 ms
main_cardboard.jpg
20 ms
header_home.jpg
43 ms
footer.png
44 ms
header_sprite.png
21 ms
cart-close.png
19 ms
coffee_packaged.png
20 ms
coffee_bulk_red_2.png
20 ms
coffee_single.png
39 ms
coffee_percolator_aqua.png
42 ms
coffee_polliow-packs.png
41 ms
bg-coffee-decorate.png
39 ms
bg-tea-decorate.png
42 ms
divider.png
42 ms
organic-dark-chocolate-eggs.jpg
43 ms
organic-dark-hot-chocolate.jpg
42 ms
organic-tea-ginger.jpg
43 ms
organic-tea-green-ginger.jpg
45 ms
organic-tea-rooibos-chai.jpg
44 ms
arrow-right.png
43 ms
arrow-left.png
45 ms
small-producer-symbol.png
46 ms
fair-trade-federation.png
47 ms
green-america-gold.png
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comodo_secure_100x85_transp.png
47 ms
collect
81 ms
navigation_arrow.png
34 ms
o.js
49 ms
feature-text.png
47 ms
dotted_divider_horizontal_dark.png
36 ms
chocolate-eggs-2016.jpg
48 ms
extreme-dark.jpg
46 ms
chocolate-transition.jpg
46 ms
ee-mission.jpg
44 ms
feature-thumbnails-active.png
44 ms
bg-featured-cat.png
48 ms
bg-coffee-fc.png
48 ms
btn-see-more.png
48 ms
bg-chocolate-fc.png
49 ms
bg-tea-fc.png
48 ms
bg-fair-food-fc.png
49 ms
large_bevel.png
51 ms
bg-dotted-full.png
49 ms
bg-featured-title.png
52 ms
footer_sprite.png
50 ms
bkg-subscribe-btn-left.png
52 ms
bkg-subscribe-btn-right.png
51 ms
bkg-subscribe-btn-mid.png
52 ms
o
34 ms
bta.js
80 ms
8513.js
72 ms
collect
133 ms
pixel
45 ms
Pug
45 ms
rum
81 ms
sd
69 ms
mapuser
70 ms
pixel
81 ms
gtm.js
99 ms
c22f015734cb0bb8784cc377133b2d5f.js
75 ms
navigation_arrow_right.png
26 ms
arrow_button.png
24 ms
ga-audiences
74 ms
relator
33 ms
m
73 ms
m
26 ms
quick-view.png
18 ms
collect
16 ms
collect
16 ms
tap.php
400 ms
nr-852.min.js
45 ms
shop.equalexchange.coop accessibility score
ARIA
These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
[aria-*] attributes are not valid or misspelled
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
Buttons do not have an accessible name
Image elements do not have [alt] attributes
Links do not have a discernible name
Contrast
These are opportunities to improve the legibility of your content.
Impact
Issue
Background and foreground colors do not have a sufficient contrast ratio.
Navigation
These are opportunities to improve keyboard navigation in your application.
Impact
Issue
Heading elements are not in a sequentially-descending order
shop.equalexchange.coop best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Includes front-end JavaScript libraries with known security vulnerabilities
Ensure CSP is effective against XSS attacks
General
Impact
Issue
Detected JavaScript libraries
Browser errors were logged to the console
Page has valid source maps
shop.equalexchange.coop SEO score
Content Best Practices
Format your HTML in a way that enables crawlers to better understand your app’s content.
Impact
Issue
Links do not have descriptive text
Image elements do not have [alt] attributes
Crawling and Indexing
To appear in search results, crawlers need access to your app.
Impact
Issue
Links are not crawlable
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
EN
EN
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Shop.equalexchange.coop can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Shop.equalexchange.coop main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
shop.equalexchange.coop
Open Graph description is not detected on the main page of Shop Equal Exchange. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: