Analyze Smart Pay As You Go - Ecotricity

Prepayment customers will find topping up much more convenient with a PAYG Smart meter. No more treks to the shops - do it all from the comfort of the sofa.

Page load speed analysis

  • 64/100

    Normal result
  • 6

    Successful tests
  • 2

    Failed tests
  • First response

    276 ms

  • Resources loaded

    3.2 sec

  • Page rendered

    663 ms

  • Total page load time

    4.1 sec

Click here to check amazing Smart Pay G Ecotricity content for United States. Otherwise, check out these important facts you probably never knew about

We analyzed page load time and found that the first response time was 276 ms and then it took 3.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Page optimization

  • HTML 62.2 kB
    Images 0 B
    Javascripts 48.5 kB
    CSS 255.9 kB

    In fact, the total size of main page is 366.6 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. CSS take 255.9 kB which makes up the majority of the site volume.

    • Original 62.2 kB
    • After minification 41.0 kB
    • After compression 8.6 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 21.2 kB, which is 34% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 53.6 kB or 86% of the original size.

    • Original 48.5 kB
    • After minification 48.4 kB
    • After compression 20.1 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 28.4 kB or 59% of the original size.

    • Original 255.9 kB
    • After compression 42.3 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 213.6 kB or 83% of the original size.

Network requests diagram

  • smart-pay-as-you-go
  • analytics.js
  • gtm.js
  • polyfill.min.js
  • gpt.js
  • main-ed0e11c54ca5a6fad333112bad0dea2a127c8852.9e99aab30f92de5019fe.js
  • main-1ea51ebc5bb770acef9dcb101836be8cebd466c8.9e99aab30f92de5019fe.js
  • main-09882b58719a99e540ecb5b4bd2fd939fa289d9e.9e99aab30f92de5019fe.js
  • main-ed0e11c54ca5a6fad333112bad0dea2a127c8852.9e99aab30f92de5019fe.css
  • js
  • pubads_impl_2020102101.js
  • ecotricity.svg
  • green_v1.0105c8fb862d70883facb9f58df54d9f.svg
  • conversion_async.js
  • hotjar-1104371.js
  • pixel
  • uwt.js
  • fbevents.js
  • bat.js
  • google-play-badge.png
  • Download_on_the_App_Store_Badge_US-UK_135x40.png
  • login-person.svg
  • green-right-arrow.png
  • house-green.png
  • breadcrumb-arrow.png
  • footer_street.svg
  • footer-top-border.png
  • vegan_soc.svg
  • viva-logo.svg
  • Triodos_Bank.svg
  • RSPB.svg
  • SeaShepherd.svg
  • friends_of_the_earth.svg
  • facebook-01.svg
  • instagram-01.svg
  • twitter-01.svg
  • linkedin-01.svg
  • fontawesome-webfont.fee66e712a8a08eef5805a46892932ad.woff
  • LubalinGraphStd-Bold.28f57cb57d0187c692b755c6fd3cd4bf.otf
  • collect
  • modules.b98d976b35a426609eb5.js
  • collect
  • box-469cf41adb11dc78be68c1ae7f9457a4.html
  • 287953971938308
  • adsct
  • ga-audiences
  • 1454404291468763
  • adsct

Our browser made a total of 55 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original, 31% (17 requests) were made to and 18% (10 requests) were made to The less responsive or slowest element that took the longest time to load (1.4 sec) relates to the external source

Additional info on


The browser has sent 51 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Smart Pay G Ecotricity. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 20 to 1 for JavaScripts and as a result speed up the page load time.











Possible request optimization













Normal result


As for redirects, our browser was forwarded to before it reached this domain.

IP address uses IP address which is currently shared with 4 other domains. The more sites share the same IP address, the higher the host server’s workload is. It is strongly recommended that the host server should be changed or the hosting provider should be requested to give a different (separate) IP address for this domain.

Poor result

IP Trace

DNS records

Type Host Target/ip TTL Other
A 296

Language and encoding

Good result


EN en language flag


EN en language flag





Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate has a valid and up-to-date SSL certificate that expires on February 8, 2021. It should be prolonged as soon as possible, as it will expire in less than 30 days.

Good result

Visitor World Map

Country of origin for 41.3% of all visits is United States. It lies approximately 4400 miles away from the server location (United Kingdom) and such a long distance can negatively affect website speed, as it takes some time for data to travel back and forth between those places. That’s why one of the best ways to speed up page load time for the majority of users is moving the server to United States or just closer to the user base.

Poor result

Good result

Social Sharing Optimization

Open Graph data is detected on the main page of Smart Pay G Ecotricity. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook:

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