Tools & Wizards About Us
subscriptions.economist.com screenshot

Report Summary

  • 19

    Performance

    Renders faster than
    36% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 89% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 92

    SEO

    Google-friendlier than
    75% of websites

subscriptions.economist.com

The Economist new-year special offer—get 50% off

Page Load Speed

5.6 sec in total

First Response

195 ms

Resources Loaded

5.2 sec

Page Rendered

206 ms

subscriptions.economist.com screenshot

About Website

Visit subscriptions.economist.com now to see the best up-to-date Subscriptions Economist content for United States and also check out these interesting facts you probably never knew about subscriptions.economist.com

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Key Findings

We analyzed Subscriptions.economist.com page load time and found that the first response time was 195 ms and then it took 5.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

subscriptions.economist.com performance score

19

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.3 s

3/100

10%

LCP (Largest Contentful Paint)

Value7.4 s

4/100

25%

SI (Speed Index)

Value9.4 s

12/100

10%

TBT (Total Blocking Time)

Value2,250 ms

6/100

30%

CLS (Cumulative Layout Shift)

Value0.086

93/100

15%

TTI (Time to Interactive)

Value16.3 s

5/100

10%

Network Requests Diagram

subscriptions.economist.com

195 ms

subscriptions.economist.com

627 ms

ECOM

265 ms

440 ms

NA

269 ms

Our browser made a total of 111 requests to load all elements on the main page. We found that 18% of them (20 requests) were addressed to the original Subscriptions.economist.com, 9% (10 requests) were made to Tags.tiqcdn.com and 5% (5 requests) were made to Subscription.economist.com. The less responsive or slowest element that took the longest time to load (1.1 sec) belongs to the original domain Subscriptions.economist.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 629.1 kB (59%)

Content Size

1.1 MB

After Optimization

431.9 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Subscriptions.economist.com main page is 1.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Javascripts take 477.5 kB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 323.0 kB

  • Original 390.2 kB
  • After minification 358.6 kB
  • After compression 67.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 323.0 kB or 83% of the original size.

Image Optimization

-20%

Potential reduce by 39.3 kB

  • Original 193.2 kB
  • After minification 154.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Subscriptions Economist needs image optimization as it can save up to 39.3 kB or 20% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-56%

Potential reduce by 266.8 kB

  • Original 477.5 kB
  • After minification 458.1 kB
  • After compression 210.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 266.8 kB or 56% of the original size.

Requests Breakdown

Number of requests can be reduced by 74 (76%)

Requests Now

97

After Optimization

23

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 97 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Subscriptions Economist. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 36 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

subscriptions.economist.com

subscriptions.economist.com

195 ms

subscriptions.economist.com

subscriptions.economist.com

627 ms

ECOM

ECOM

265 ms

440 ms

NA

NA

269 ms

1137 ms

bootstrap.min.css

bootstrap.min.css

451 ms

bootstrap-theme.min.css

bootstrap-theme.min.css

279 ms

splash_style.css

splash_style.css

275 ms

jquery-1.10.2.min.js

jquery-1.10.2.min.js

463 ms

jquery-migrate-git.min.js

jquery-migrate-git.min.js

29 ms

bootstrap.min.js

bootstrap.min.js

276 ms

modernizr.custom.51611.js

modernizr.custom.51611.js

539 ms

jquery.cookie.js

jquery.cookie.js

102 ms

ec_omniture_s_code.js

ec_omniture_s_code.js

105 ms

mmcore.js

mmcore.js

47 ms

jquery.cookiebar.css

jquery.cookiebar.css

509 ms

jquery.cookiebar.js

jquery.cookiebar.js

510 ms

notice

notice

351 ms

activityi;src=4683316;type=ecosublp;cat=sublp;ord=5101058280561.119

activityi;src=4683316;type=ecosublp;cat=sublp;ord=5101058280561.119

73 ms

beacon

beacon

162 ms

1427451446_header-bg-small.png

1427451446_header-bg-small.png

353 ms

1426232046_access_ecom.png

1426232046_access_ecom.png

271 ms

1426232052_access_theecon.png

1426232052_access_theecon.png

272 ms

1426232058_access_audio.png

1426232058_access_audio.png

244 ms

1426232064_econ_espresso.png

1426232064_econ_espresso.png

242 ms

eco-logo.png

eco-logo.png

158 ms

greyish-hdr-xl.png

greyish-hdr-xl.png

214 ms

blackish-hdr.png

blackish-hdr.png

311 ms

mmcore_old.js

mmcore_old.js

15 ms

49 ms

utag.js

utag.js

188 ms

sb-bullet-point.png

sb-bullet-point.png

226 ms

get

get

219 ms

bk-coretag.js

bk-coretag.js

276 ms

ajax_request.php

ajax_request.php

546 ms

ajax_request.php

ajax_request.php

533 ms

92 ms

economist.js

economist.js

39 ms

43 ms

47 ms

utag.1.js

utag.1.js

28 ms

utag.2.js

utag.2.js

39 ms

utag.17.js

utag.17.js

43 ms

utag.20.js

utag.20.js

43 ms

utag.32.js

utag.32.js

45 ms

utag.50.js

utag.50.js

44 ms

utag.77.js

utag.77.js

44 ms

utag.84.js

utag.84.js

70 ms

utag.101.js

utag.101.js

69 ms

get

get

110 ms

c58dd1f3c288.js

c58dd1f3c288.js

43 ms

8ae63f62b4c6a39d5708c0bee56eafc3

8ae63f62b4c6a39d5708c0bee56eafc3

27 ms

activityi;src=4396156;type=Econo0;cat=Econo0;ord=4527704457286.745

activityi;src=4396156;type=Econo0;cat=Econo0;ord=4527704457286.745

84 ms

activityi;src=4978775;type=aa;cat=econo00;ord=4953329595737.159

activityi;src=4978775;type=aa;cat=econo00;ord=4953329595737.159

83 ms

trackconversion

trackconversion

82 ms

fbevents.js

fbevents.js

287 ms

50 ms

4d175a3634c0e7dfe459973b34382093

4d175a3634c0e7dfe459973b34382093

54 ms

ld.js

ld.js

192 ms

spp.pl

spp.pl

202 ms

tre

tre

158 ms

178 ms

conversion.js

conversion.js

144 ms

tc.min.js

tc.min.js

150 ms

r2

r2

9 ms

s9108190099708

s9108190099708

72 ms

18971

18971

39 ms

84 ms

quant.js

quant.js

76 ms

ca.html

ca.html

141 ms

Pug

Pug

82 ms

adsct

adsct

150 ms

event

event

115 ms

239 ms

94 ms

pixel;r=1768800787;a=p-cay2vbV2R7Mlk;labels=_fp.event.Subscription%20Order%20Page;fpan=u;fpa=;ns=1;ce=1;cm=pai;je=0;sr=1024x768x32;enc=n;dst=0;et=1456809241316;tzo=-180;ref=https%3A%2F%2Fsubscriptions.economist.com%2FGLB%2FSPLASH%2FECOM%2FNA%2F%3Fabsplitsrc%3D%2FGLB%2FECOM%26abrnd%3D56d52516cd20f%26country%3DUS;url=https%3A%2F%2F4396156.fls.doubleclick.net%2Factivityi%3Bsrc%3D4396156%3Btype%3DEcono0%3Bcat%3DEcono0%3Bord%3D4527704457286.745%3F;ogl=

pixel;r=1768800787;a=p-cay2vbV2R7Mlk;labels=_fp.event.Subscription%20Order%20Page;fpan=u;fpa=;ns=1;ce=1;cm=pai;je=0;sr=1024x768x32;enc=n;dst=0;et=1456809241316;tzo=-180;ref=https%3A%2F%2Fsubscriptions.economist.com%2FGLB%2FSPLASH%2FECOM%2FNA%2F%3Fabsplitsrc%3D%2FGLB%2FECOM%26abrnd%3D56d52516cd20f%26country%3DUS;url=https%3A%2F%2F4396156.fls.doubleclick.net%2Factivityi%3Bsrc%3D4396156%3Btype%3DEcono0%3Bcat%3DEcono0%3Bord%3D4527704457286.745%3F;ogl=

34 ms

200 ms

match-result

match-result

12 ms

2981

2981

199 ms

16365

16365

61 ms

Pug

Pug

202 ms

cx

cx

305 ms

360947.gif

360947.gif

233 ms

adb.gif

adb.gif

266 ms

1

1

252 ms

cs

cs

701 ms

sync

sync

214 ms

cm

cm

252 ms

demconf.jpg

demconf.jpg

17 ms

tap.php

tap.php

41 ms

xrefid.xgi

xrefid.xgi

38 ms

sd

sd

40 ms

rum

rum

53 ms

pixel

pixel

41 ms

cx

cx

62 ms

lr.gif

lr.gif

105 ms

92 ms

mapuid

mapuid

119 ms

cm

cm

55 ms

cx

cx

59 ms

xrefid.xgi

xrefid.xgi

32 ms

362378.gif

362378.gif

25 ms

30 ms

yahoo.ashx

yahoo.ashx

183 ms

pixel.gif

pixel.gif

55 ms

pixel

pixel

15 ms

adex.ashx

adex.ashx

206 ms

1

1

11 ms

49 ms

dis.aspx

dis.aspx

72 ms

Accessibility Review

subscriptions.economist.com accessibility score

96

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Some elements have a [tabindex] value greater than 0

Best Practices

subscriptions.economist.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

subscriptions.economist.com SEO score

92

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

robots.txt is not valid

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Subscriptions.economist.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Subscriptions.economist.com main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

subscriptions.economist.com

Open Graph description is not detected on the main page of Subscriptions Economist. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: