Tools & Wizards About Us
fairwaymarket.com screenshot

Report Summary

  • 20

    Performance

    Renders faster than
    37% of other websites

  • 85

    Accessibility

    Visual factors better than
    that of 60% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 85

    SEO

    Google-friendlier than
    56% of websites

fairwaymarket.com

Welcome to Fairway Market, your local grocery store and supermarket

Page Load Speed

1.4 sec in total

First Response

48 ms

Resources Loaded

1.2 sec

Page Rendered

230 ms

fairwaymarket.com screenshot

About Website

Visit fairwaymarket.com now to see the best up-to-date Fairway Market content for United States and also check out these interesting facts you probably never knew about fairwaymarket.com

Shop groceries in-store or order online. Discover weekly savings in our circular, load digital coupons, save shopping lists, and more!

Visit fairwaymarket.com

Key Findings

We analyzed Fairwaymarket.com page load time and found that the first response time was 48 ms and then it took 1.4 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 25% of websites can load faster.

Performance Metrics

fairwaymarket.com performance score

20

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.4 s

38/100

10%

LCP (Largest Contentful Paint)

Value6.7 s

8/100

25%

SI (Speed Index)

Value8.2 s

20/100

10%

TBT (Total Blocking Time)

Value1,260 ms

19/100

30%

CLS (Cumulative Layout Shift)

Value0.314

37/100

15%

TTI (Time to Interactive)

Value14.3 s

9/100

10%

Network Requests Diagram

fairwaymarket.com

48 ms

www.fairwaymarket.com

376 ms

application.1456766527678.min.css

26 ms

vex.css

62 ms

jquery-2.1.3.min.js

69 ms

Our browser made a total of 50 requests to load all elements on the main page. We found that 66% of them (33 requests) were addressed to the original Fairwaymarket.com, 24% (12 requests) were made to 6304fcf55e9ef542708f-186b32ec0437f2ca73607496115b9408.ssl.cf5.rackcdn.com and 4% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (470 ms) relates to the external source 6304fcf55e9ef542708f-186b32ec0437f2ca73607496115b9408.ssl.cf5.rackcdn.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 628.1 kB (15%)

Content Size

4.2 MB

After Optimization

3.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Fairwaymarket.com main page is 4.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 3.4 MB which makes up the majority of the site volume.

HTML Optimization

-76%

Potential reduce by 21.0 kB

  • Original 27.5 kB
  • After minification 23.5 kB
  • After compression 6.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 4.0 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 21.0 kB or 76% of the original size.

Image Optimization

-1%

Potential reduce by 50.4 kB

  • Original 3.4 MB
  • After minification 3.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Fairway Market images are well optimized though.

JavaScript Optimization

-59%

Potential reduce by 371.6 kB

  • Original 628.7 kB
  • After minification 628.6 kB
  • After compression 257.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 371.6 kB or 59% of the original size.

CSS Optimization

-87%

Potential reduce by 185.0 kB

  • Original 211.8 kB
  • After minification 171.6 kB
  • After compression 26.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Fairwaymarket.com needs all CSS files to be minified and compressed as it can save up to 185.0 kB or 87% of the original size.

Requests Breakdown

Number of requests can be reduced by 12 (28%)

Requests Now

43

After Optimization

31

  • Images
  • JavaScript
  • CSS

The browser has sent 43 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Fairway Market. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 13 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

fairwaymarket.com

fairwaymarket.com

48 ms

www.fairwaymarket.com

www.fairwaymarket.com

376 ms

application.1456766527678.min.css

application.1456766527678.min.css

26 ms

vex.css

vex.css

62 ms

jquery-2.1.3.min.js

jquery-2.1.3.min.js

69 ms

js

js

110 ms

jquery.js

jquery.js

68 ms

jquery-migrate.min.js

jquery-migrate.min.js

61 ms

external-tracking.min.js

external-tracking.min.js

66 ms

commons.chunk.js

commons.chunk.js

98 ms

global.bundle.js

global.bundle.js

80 ms

home.bundle.js

home.bundle.js

80 ms

jquery.form.min.js

jquery.form.min.js

83 ms

ajax-forms.min.js

ajax-forms.min.js

88 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

33 ms

analytics.js

analytics.js

149 ms

mobile-menu-background.jpg

mobile-menu-background.jpg

117 ms

SEAFOOD-POSTER_A-SPOT_BG.jpg

SEAFOOD-POSTER_A-SPOT_BG.jpg

428 ms

152b0a8b4d2820fbc224.chunk.js

152b0a8b4d2820fbc224.chunk.js

111 ms

mobile-menu-logo.png

mobile-menu-logo.png

67 ms

logo.svg

logo.svg

72 ms

logo-mobile.jpg

logo-mobile.jpg

68 ms

topnav-subcat-link-hover.png

topnav-subcat-link-hover.png

63 ms

hp-slider-nav-left.svg

hp-slider-nav-left.svg

64 ms

hp-slider-nav-right.svg

hp-slider-nav-right.svg

82 ms

fw-logo-footer.svg

fw-logo-footer.svg

89 ms

footer-social-icons.png

footer-social-icons.png

85 ms

SEAFOOD-POSTER_A-SPOT_CONTENT.png

SEAFOOD-POSTER_A-SPOT_CONTENT.png

326 ms

SEAFOOD-POSTER_A-SPOT_MOBILE.jpg

SEAFOOD-POSTER_A-SPOT_MOBILE.jpg

470 ms

BIG-DEAL-BASICS-BG-1.jpg

BIG-DEAL-BASICS-BG-1.jpg

332 ms

BIG-DEAL-BASICS-TEXT-1.png

BIG-DEAL-BASICS-TEXT-1.png

325 ms

BIG-DEAL-BASICS-MOBILE-1.jpg

BIG-DEAL-BASICS-MOBILE-1.jpg

348 ms

DECEMBER_2015_BANNER-BG.jpg

DECEMBER_2015_BANNER-BG.jpg

389 ms

DECEMBER_2015_BANNER-TEXT.png

DECEMBER_2015_BANNER-TEXT.png

326 ms

DECEMBER_2015_BANNER-MOBILE.jpg

DECEMBER_2015_BANNER-MOBILE.jpg

328 ms

SEAFOOD-POSTER_A-SPOT_TAB.jpg

SEAFOOD-POSTER_A-SPOT_TAB.jpg

328 ms

BIG-DEAL-BASICS-TAB-1.jpg

BIG-DEAL-BASICS-TAB-1.jpg

328 ms

DECEMBER_2015_BANNER-TAB.jpg

DECEMBER_2015_BANNER-TAB.jpg

329 ms

Suti.svg

Suti.svg

111 ms

Suti.woff

Suti.woff

106 ms

MuseoSansRounded-500.svg

MuseoSansRounded-500.svg

148 ms

MuseoSansRounded-500.woff

MuseoSansRounded-500.woff

122 ms

NeutrafaceCondensed-Titling.svg

NeutrafaceCondensed-Titling.svg

168 ms

NeutrafaceCondensed-Titling.woff

NeutrafaceCondensed-Titling.woff

139 ms

NeutrafaceCondensed-Bold.svg

NeutrafaceCondensed-Bold.svg

207 ms

NeutrafaceCondensed-Bold.woff

NeutrafaceCondensed-Bold.woff

153 ms

NeutrafaceDisplay-Bold.svg

NeutrafaceDisplay-Bold.svg

237 ms

NeutrafaceDisplay-Bold.woff

NeutrafaceDisplay-Bold.woff

197 ms

collect

collect

42 ms

collect

collect

108 ms

Accessibility Review

fairwaymarket.com accessibility score

85

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[role]s do not have all required [aria-*] attributes

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

fairwaymarket.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

fairwaymarket.com SEO score

85

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    N/A

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Fairwaymarket.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Fairwaymarket.com main page’s claimed encoding is . Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

fairwaymarket.com

Open Graph data is detected on the main page of Fairway Market. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: