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Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

fantasticmatter.com

Page Load Speed

1.9 sec in total

First Response

66 ms

Resources Loaded

1.6 sec

Page Rendered

237 ms

fantasticmatter.com screenshot

About Website

Welcome to fantasticmatter.com homepage info - get ready to check Fantasticmatter best content for Hong Kong right away, or after learning these important things about fantasticmatter.com

Fantastic Matter is a brand strategy and marketing consultancy based in Hong Kong. We specialize in digital marketing and brand presence strategies, focusing on a data and analytics driven approach.

Visit fantasticmatter.com

Key Findings

We analyzed Fantasticmatter.com page load time and found that the first response time was 66 ms and then it took 1.9 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

fantasticmatter.com performance score

0

Network Requests Diagram

fantasticmatter.com

66 ms

www.fantasticmatter.com

1061 ms

site_global.css

31 ms

master_a-master.css

111 ms

index.css

35 ms

Our browser made a total of 17 requests to load all elements on the main page. We found that 59% of them (10 requests) were addressed to the original Fantasticmatter.com, 24% (4 requests) were made to Webfonts.creativecloud.com and 12% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (1.1 sec) belongs to the original domain Fantasticmatter.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 105.4 kB (69%)

Content Size

153.7 kB

After Optimization

48.3 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Fantasticmatter.com main page is 153.7 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 25% of websites need less resources to load. Javascripts take 118.0 kB which makes up the majority of the site volume.

HTML Optimization

-76%

Potential reduce by 12.8 kB

  • Original 16.8 kB
  • After minification 15.7 kB
  • After compression 4.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 12.8 kB or 76% of the original size.

Image Optimization

-6%

Potential reduce by 83 B

  • Original 1.4 kB
  • After minification 1.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Fantasticmatter images are well optimized though.

JavaScript Optimization

-66%

Potential reduce by 78.3 kB

  • Original 118.0 kB
  • After minification 117.1 kB
  • After compression 39.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 78.3 kB or 66% of the original size.

CSS Optimization

-82%

Potential reduce by 14.3 kB

  • Original 17.5 kB
  • After minification 13.3 kB
  • After compression 3.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Fantasticmatter.com needs all CSS files to be minified and compressed as it can save up to 14.3 kB or 82% of the original size.

Requests Breakdown

Number of requests can be reduced by 8 (62%)

Requests Now

13

After Optimization

5

  • Images
  • JavaScript
  • CSS

The browser has sent 13 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Fantasticmatter. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 6 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

fantasticmatter.com

fantasticmatter.com

66 ms

www.fantasticmatter.com

www.fantasticmatter.com

1061 ms

site_global.css

site_global.css

31 ms

master_a-master.css

master_a-master.css

111 ms

index.css

index.css

35 ms

museutils.js

museutils.js

285 ms

jquery.scrolleffects.js

jquery.scrolleffects.js

192 ms

jquery.watch.js

jquery.watch.js

115 ms

raleway:n4,n7:default.js

raleway:n4,n7:default.js

60 ms

www.fantasticmatter.com

www.fantasticmatter.com

180 ms

analytics.js

analytics.js

21 ms

arrow_down_big.png

arrow_down_big.png

64 ms

twtr-crop-u185.png

twtr-crop-u185.png

30 ms

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8teSkOh5Vh7M8ybrtY41YIwhsa5pn4whtj8JUHSjntIffJR8ggMdeMJ6Mk6fwyTaZA4cdhoXSkoRScmyie8hZAFCdamqOcFzdQ6I.woff

37 ms

D_svbukYGPf18Zxpywfw2gG8jrDEKJ6GSwc-XQe-vrJffJL8ggMdeMJ6Mk6fwyTaZA4cdhoXSkoRScmyie8hZAFCdamqOcFzdQ6Y.woff

D_svbukYGPf18Zxpywfw2gG8jrDEKJ6GSwc-XQe-vrJffJL8ggMdeMJ6Mk6fwyTaZA4cdhoXSkoRScmyie8hZAFCdamqOcFzdQ6Y.woff

67 ms

jquery-1.8.3.min.js

jquery-1.8.3.min.js

68 ms

collect

collect

33 ms

SEO Factors

fantasticmatter.com SEO score

0

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Fantasticmatter.com can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is English. Our system also found out that Fantasticmatter.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

fantasticmatter.com

Open Graph description is not detected on the main page of Fantasticmatter. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: