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fiftyplus.co.uk screenshot

Report Summary

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    Performance

  • 0

    Accessibility

  • 0

    Best Practices

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    SEO

fiftyplus.co.uk

Women's Fashion, menswear, furniture, homewares and electricals | J D Williams

Page Load Speed

7.2 sec in total

First Response

326 ms

Resources Loaded

6.4 sec

Page Rendered

413 ms

fiftyplus.co.uk screenshot

About Website

Visit fiftyplus.co.uk now to see the best up-to-date Fiftyplus content for United Kingdom and also check out these interesting facts you probably never knew about fiftyplus.co.uk

Discover tons of amazing products across ladieswear, menswear, kids, toys, home, electricals & more as you shop with JD Williams

Visit fiftyplus.co.uk

Key Findings

We analyzed Fiftyplus.co.uk page load time and found that the first response time was 326 ms and then it took 6.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

fiftyplus.co.uk performance score

0

Network Requests Diagram

home.action

326 ms

combine

94 ms

FPS_style.css

288 ms

FPS_siteNav.css

293 ms

combine

107 ms

Our browser made a total of 85 requests to load all elements on the main page. We found that 5% of them (4 requests) were addressed to the original Fiftyplus.co.uk, 39% (33 requests) were made to Images.drct2u.com and 9% (8 requests) were made to D.adroll.com. The less responsive or slowest element that took the longest time to load (5.6 sec) relates to the external source Data.de.coremetrics.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 390.8 kB (34%)

Content Size

1.1 MB

After Optimization

753.6 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Fiftyplus.co.uk main page is 1.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Javascripts take 509.2 kB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 87.2 kB

  • Original 109.0 kB
  • After minification 101.6 kB
  • After compression 21.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 87.2 kB or 80% of the original size.

Image Optimization

-4%

Potential reduce by 15.6 kB

  • Original 442.1 kB
  • After minification 426.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Fiftyplus images are well optimized though.

JavaScript Optimization

-43%

Potential reduce by 218.2 kB

  • Original 509.2 kB
  • After minification 505.5 kB
  • After compression 291.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 218.2 kB or 43% of the original size.

CSS Optimization

-83%

Potential reduce by 69.8 kB

  • Original 83.9 kB
  • After minification 66.6 kB
  • After compression 14.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Fiftyplus.co.uk needs all CSS files to be minified and compressed as it can save up to 69.8 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 43 (59%)

Requests Now

73

After Optimization

30

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 73 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Fiftyplus. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 25 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

home.action

home.action

326 ms

combine

combine

94 ms

FPS_style.css

FPS_style.css

288 ms

FPS_siteNav.css

FPS_siteNav.css

293 ms

combine

combine

107 ms

combine

combine

241 ms

160224-JDW-HP.css

160224-JDW-HP.css

57 ms

jquery.cycle2.min.js

jquery.cycle2.min.js

58 ms

jquery.cycle2.swipe.min.js

jquery.cycle2.swipe.min.js

59 ms

combine

combine

106 ms

FPS_supersites.css

FPS_supersites.css

281 ms

151222-FPS-desktop-tablet-header.css

151222-FPS-desktop-tablet-header.css

381 ms

adrum.js

adrum.js

70 ms

151222-FPS-desktop-tablet-footer.css

151222-FPS-desktop-tablet-footer.css

299 ms

FPS-desktop-footer-150909.js

FPS-desktop-footer-150909.js

28 ms

cookiepolicy.css

cookiepolicy.css

34 ms

cookiepolicy.js

cookiepolicy.js

57 ms

celebrusInsert.js

celebrusInsert.js

35 ms

g

g

73 ms

160224-JDW-HP-main-logo-strip.png

160224-JDW-HP-main-logo-strip.png

38 ms

50390000.js

50390000.js

16 ms

151222AW-JDW-header-bg.gif

151222AW-JDW-header-bg.gif

35 ms

dispatcher-v3.js

dispatcher-v3.js

10 ms

fps-logo.svg

fps-logo.svg

42 ms

151222AW-JDW-header-sprite.png

151222AW-JDW-header-sprite.png

40 ms

JDW_BackToTop_btn.png

JDW_BackToTop_btn.png

35 ms

Gibson-Light-webfont.woff

Gibson-Light-webfont.woff

34 ms

Gibson-Regular-webfont.woff

Gibson-Regular-webfont.woff

35 ms

cm

cm

5554 ms

160107-JDW-NAV-drop-down-sprite-full-2.jpg

160107-JDW-NAV-drop-down-sprite-full-2.jpg

155 ms

160224-JDW-HP-main-R1.jpg

160224-JDW-HP-main-R1.jpg

84 ms

160218-JDW-HP-slot3-R1-offer-text.png

160218-JDW-HP-slot3-R1-offer-text.png

68 ms

160224-JDW-HP-main-R2.jpg

160224-JDW-HP-main-R2.jpg

68 ms

160218-JDW-HP-slot4.jpg

160218-JDW-HP-slot4.jpg

85 ms

160224-JDW-HP-slot6.jpg

160224-JDW-HP-slot6.jpg

67 ms

160215-JDW-HP-slot7.jpg

160215-JDW-HP-slot7.jpg

68 ms

160215-JDW-HP-slot8-v2.jpg

160215-JDW-HP-slot8-v2.jpg

83 ms

160215-JDW-HP-slot9.jpg

160215-JDW-HP-slot9.jpg

84 ms

yahoo-min.js

yahoo-min.js

60 ms

cp-v3.js

cp-v3.js

44 ms

151222AW-JDW-footer-email-icon.png

151222AW-JDW-footer-email-icon.png

69 ms

151222AW-JDW-footer-catalogue-icon.png

151222AW-JDW-footer-catalogue-icon.png

58 ms

151222AW-JDW-footer-payment-icon.png

151222AW-JDW-footer-payment-icon.png

57 ms

151222AW-JDW-footer-vip-icon.png

151222AW-JDW-footer-vip-icon.png

58 ms

151222AW-JDW-footer-secure-icon.png

151222AW-JDW-footer-secure-icon.png

59 ms

151222AW-JDW-footer-open-close-icon.png

151222AW-JDW-footer-open-close-icon.png

59 ms

header-footer-sprite.png

header-footer-sprite.png

59 ms

FeedbackClose.gif

FeedbackClose.gif

60 ms

icons_secure-white.png

icons_secure-white.png

56 ms

json-min.js

json-min.js

53 ms

session.js

session.js

198 ms

JavascriptInsert.js

JavascriptInsert.js

665 ms

get-google-analytics.action

get-google-analytics.action

105 ms

get-google-tagmanager.action

get-google-tagmanager.action

182 ms

analytics.js

analytics.js

24 ms

linkid.js

linkid.js

10 ms

collect

collect

9 ms

collect

collect

50 ms

gtm.js

gtm.js

53 ms

roundtrip.js

roundtrip.js

13 ms

JD210FWSK.js

JD210FWSK.js

58 ms

activityi;src=1792610;type=count825;cat=501ho0;u=0;tran=0;u7=http%3A%2F%2Fwww.fiftyplus.co.uk%2Fshop%2Fhome.action;u1=Desktop;ord=8284795551095;~oref=http%3A%2F%2Fwww.fiftyplus.co.uk%2Fshop%2Fhome.action

activityi;src=1792610;type=count825;cat=501ho0;u=0;tran=0;u7=http%3A%2F%2Fwww.fiftyplus.co.uk%2Fshop%2Fhome.action;u1=Desktop;ord=8284795551095;~oref=http%3A%2F%2Fwww.fiftyplus.co.uk%2Fshop%2Fhome.action

22 ms

tags.action

tags.action

97 ms

Y6SZ6CQ4TRBSTMYJ2ON67E.js

Y6SZ6CQ4TRBSTMYJ2ON67E.js

161 ms

nrs4_min.html

nrs4_min.html

54 ms

WJD210FWSKE.json

WJD210FWSKE.json

21 ms

BJD210FWSKE.json

BJD210FWSKE.json

22 ms

23 ms

out

out

5 ms

tr

tr

120 ms

23 ms

out

out

3 ms

out

out

4 ms

out

out

6 ms

out

out

8 ms

out

out

5 ms

out

out

7 ms

u.php

u.php

180 ms

sync

sync

27 ms

adsct

adsct

111 ms

pixel

pixel

52 ms

sd

sd

13 ms

42 ms

377928.gif

377928.gif

19 ms

in

in

6 ms

SEO Factors

fiftyplus.co.uk SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Fiftyplus.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Fiftyplus.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

fiftyplus.co.uk

Open Graph description is not detected on the main page of Fiftyplus. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: