4.4 sec in total
480 ms
2.4 sec
1.5 sec
Visit firebrandhq.co.nz now to see the best up-to-date Firebrand Hq content and also check out these interesting facts you probably never knew about firebrandhq.co.nz
Firebrand is a marketing and digital transformation agency. From our Dunedin studio, we start, build and grow New Zealand businesses with attitude.
Visit firebrandhq.co.nzWe analyzed Firebrandhq.co.nz page load time and found that the first response time was 480 ms and then it took 3.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.
firebrandhq.co.nz performance score
name
value
score
weighting
Value2.7 s
59/100
10%
Value3.1 s
75/100
25%
Value2.7 s
96/100
10%
Value300 ms
78/100
30%
Value0.025
100/100
15%
Value6.2 s
61/100
10%
480 ms
1332 ms
11 ms
7 ms
34 ms
Our browser made a total of 57 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Firebrandhq.co.nz, 74% (42 requests) were made to Firebrand.nz and 14% (8 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (1.3 sec) relates to the external source Firebrand.nz.
Page size can be reduced by 713.2 kB (40%)
1.8 MB
1.1 MB
In fact, the total size of Firebrandhq.co.nz main page is 1.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 1.4 MB which makes up the majority of the site volume.
Potential reduce by 12.0 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 12.0 kB or 73% of the original size.
Potential reduce by 378.1 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Firebrand Hq needs image optimization as it can save up to 378.1 kB or 27% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.
Potential reduce by 99.7 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 99.7 kB or 68% of the original size.
Potential reduce by 223.4 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Firebrandhq.co.nz needs all CSS files to be minified and compressed as it can save up to 223.4 kB or 85% of the original size.
Number of requests can be reduced by 11 (24%)
46
35
The browser has sent 46 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Firebrand Hq. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for CSS and as a result speed up the page load time.
firebrandhq.co.nz
480 ms
firebrand.nz
1332 ms
cloudflare.min.js
11 ms
font-awesome.min.css
7 ms
css
34 ms
bootstrap.min.css
8 ms
bootstrap-theme.min.css
6 ms
BootstrapXL.css
28 ms
normalize.css
28 ms
justifiedGallery.css
28 ms
swipebox.min.css
30 ms
owl.carousel.css
28 ms
animate.css
30 ms
jquery.fancybox.css
28 ms
main.css
28 ms
rocket.js
11 ms
hamburger-icon.png
26 ms
firebrand.png
25 ms
firebrand-mobile.png
22 ms
icon-facebook.png
28 ms
icon-twitter.png
23 ms
icon-linkedin.png
25 ms
icon-newsletter.png
26 ms
Sub24-Hero.jpg
35 ms
LPHS-BW.png
32 ms
LPHS-Colour.png
30 ms
golden-ratio-placeholder.png
27 ms
GetHomeSafe-BW.png
45 ms
GetHomeSafe-Colour.png
75 ms
Microbiology-BW.png
32 ms
Microbiology-Colour.png
35 ms
FoodShare-BW.png
33 ms
FoodShare-Colour.png
38 ms
MinistryOfSocialDevelopment-BW.png
41 ms
MinistryOfSocialDevelopment-Colour.png
41 ms
acquisitions-bw.png
45 ms
Acquisitions-Colour.png
45 ms
StirlingSports-BW.png
45 ms
StirlingSports-Colour.png
53 ms
MyTools-BW.png
46 ms
MyTools-Colour.png
54 ms
TheDesignStore-BW.png
49 ms
TheDesignStore.png
50 ms
PortOtago-BW.png
52 ms
PortOtago-Colour.png
67 ms
SS_logo-name.svg
516 ms
hail.png
53 ms
dunedinbrand.png
67 ms
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10 ms
fontawesome-webfont.woff
10 ms
firebrandhq.co.nz accessibility score
firebrandhq.co.nz best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Ensure CSP is effective against XSS attacks
General
Impact
Issue
Detected JavaScript libraries
Page has valid source maps
firebrandhq.co.nz SEO score
Content Best Practices
Format your HTML in a way that enables crawlers to better understand your app’s content.
Impact
Issue
Links do not have descriptive text
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
EN
EN
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Firebrandhq.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Firebrandhq.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
firebrandhq.co.nz
Open Graph description is not detected on the main page of Firebrand Hq. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: