7.1 sec in total
717 ms
6 sec
398 ms
Click here to check amazing FIRST Rate content. Otherwise, check out these important facts you probably never knew about first-rate.com
FIRST is a digital marketing agency based in Auckland, New Zealand and Sydney Australia. Our focus is on Digital Strategy, PPC, SEM, SEO, CRO, Analytics and more.
Visit first-rate.comWe analyzed First-rate.com page load time and found that the first response time was 717 ms and then it took 6.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.
first-rate.com performance score
name
value
score
weighting
Value6.2 s
3/100
10%
Value6.2 s
11/100
25%
Value13.6 s
2/100
10%
Value880 ms
32/100
30%
Value0.044
99/100
15%
Value12.7 s
13/100
10%
717 ms
687 ms
639 ms
236 ms
468 ms
Our browser made a total of 77 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original First-rate.com, 45% (35 requests) were made to First.com.au and 17% (13 requests) were made to Maps.googleapis.com. The less responsive or slowest element that took the longest time to load (2.3 sec) relates to the external source First.com.au.
Page size can be reduced by 1.7 MB (57%)
2.9 MB
1.2 MB
In fact, the total size of First-rate.com main page is 2.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 1.7 MB which makes up the majority of the site volume.
Potential reduce by 18.1 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 4.6 kB, which is 20% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 18.1 kB or 77% of the original size.
Potential reduce by 788.1 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, FIRST Rate needs image optimization as it can save up to 788.1 kB or 47% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.
Potential reduce by 643.6 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 643.6 kB or 69% of the original size.
Potential reduce by 204.8 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. First-rate.com needs all CSS files to be minified and compressed as it can save up to 204.8 kB or 88% of the original size.
Number of requests can be reduced by 22 (32%)
68
46
The browser has sent 68 CSS, Javascripts, AJAX and image requests in order to completely render the main page of FIRST Rate. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 23 to 1 for JavaScripts and as a result speed up the page load time.
first-rate.com
717 ms
www.firstrate.com.au
687 ms
first.com.au
639 ms
wp-emoji-release.min.js
236 ms
styles.css
468 ms
style.css
699 ms
jquery.min.js
743 ms
gtm4wp-form-move-tracker.js
1068 ms
jquery.form.min.js
1099 ms
scripts.js
465 ms
bootstrap.min.js
741 ms
main.js
694 ms
wp-embed.min.js
923 ms
logo.svg
271 ms
tile-unsw-vr-app.jpg
460 ms
allianz-insurance.png
961 ms
tile-lasersight.jpg
458 ms
tile-pumpkin-patch.jpg
459 ms
tile-bigw-calendar.jpg
492 ms
tile-dymocks-cro.jpg
741 ms
allianz-logo-md.png
1145 ms
fijiairways-logo-md.png
738 ms
unsw-logo-md.png
738 ms
dymocks-logo-md.png
1410 ms
teds-logo-md.png
1602 ms
agl-logo-md.png
1604 ms
scoopon-logo-md.png
1650 ms
bigw-logo-md.png
1376 ms
westfield-logo-md.png
1378 ms
officeworks-logo-md.png
1603 ms
corelogic-logo-md.png
1605 ms
westpac-logo-md.png
1639 ms
gtm.js
266 ms
embed
464 ms
home-lg.jpg
2263 ms
sprite.png
1806 ms
ajax-loader.gif
1570 ms
Gotham-Book.woff
1570 ms
Gotham-Bold.woff
1607 ms
analytics.js
6 ms
collect
23 ms
js
98 ms
init_embed.js
71 ms
common.js
88 ms
map.js
86 ms
google4.png
29 ms
overlay.js
28 ms
util.js
186 ms
onion.js
197 ms
search_impl.js
197 ms
StaticMapService.GetMapImage
398 ms
stats.js
106 ms
openhand_8_8.cur
119 ms
ViewportInfoService.GetViewportInfo
110 ms
ViewportInfoService.GetViewportInfo
68 ms
kh
100 ms
transparent.png
51 ms
controls.js
23 ms
css
109 ms
entity11.png
66 ms
vt
120 ms
vt
192 ms
vt
120 ms
vt
105 ms
vt
92 ms
vt
105 ms
vt
156 ms
vt
158 ms
vt
174 ms
mapcnt6.png
30 ms
sv5.png
39 ms
tmapctrl.png
24 ms
zN7GBFwfMP4uA6AR0HCoLQ.ttf
49 ms
RxZJdnzeo3R5zSexge8UUaCWcynf_cDxXwCLxiixG1c.ttf
49 ms
Hgo13k-tfSpn0qi1SFdUfaCWcynf_cDxXwCLxiixG1c.ttf
49 ms
d-6IYplOFocCacKzxwXSOKCWcynf_cDxXwCLxiixG1c.ttf
47 ms
AuthenticationService.Authenticate
27 ms
first-rate.com accessibility score
Contrast
These are opportunities to improve the legibility of your content.
Impact
Issue
Background and foreground colors do not have a sufficient contrast ratio.
Navigation
These are opportunities to improve keyboard navigation in your application.
Impact
Issue
Heading elements are not in a sequentially-descending order
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
Links do not have a discernible name
Best practices
These items highlight common accessibility best practices.
Impact
Issue
[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.
first-rate.com best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Includes front-end JavaScript libraries with known security vulnerabilities
Ensure CSP is effective against XSS attacks
General
Impact
Issue
Detected JavaScript libraries
Issues were logged in the Issues panel in Chrome Devtools
first-rate.com SEO score
Content Best Practices
Format your HTML in a way that enables crawlers to better understand your app’s content.
Impact
Issue
Links do not have descriptive text
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
EN
EN
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise First-rate.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that First-rate.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
first-rate.com
Open Graph description is not detected on the main page of FIRST Rate. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: