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firstascent.co.za screenshot

Report Summary

  • 12

    Performance

    Renders faster than
    25% of other websites

  • 95

    Accessibility

    Visual factors better than
    that of 86% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 85

    SEO

    Google-friendlier than
    55% of websites

firstascent.co.za

First Ascent - First Ascent

Page Load Speed

30.2 sec in total

First Response

187 ms

Resources Loaded

29.8 sec

Page Rendered

269 ms

firstascent.co.za screenshot

About Website

Welcome to firstascent.co.za homepage info - get ready to check First Ascent best content for South Africa right away, or after learning these important things about firstascent.co.za

First Ascent South Africa Online Store - We specialize in hiking, cycling, running and camping outdoor clothing and equipment. Designed in Cape Town for the South African environment. Shop our online ...

Visit firstascent.co.za

Key Findings

We analyzed Firstascent.co.za page load time and found that the first response time was 187 ms and then it took 30 sec to load all DOM resources and completely render a web page. This is an excellent result, as only a small number of websites can load faster.

Performance Metrics

firstascent.co.za performance score

12

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.3 s

3/100

10%

LCP (Largest Contentful Paint)

Value20.1 s

0/100

25%

SI (Speed Index)

Value20.9 s

0/100

10%

TBT (Total Blocking Time)

Value3,720 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.142

78/100

15%

TTI (Time to Interactive)

Value35.5 s

0/100

10%

Network Requests Diagram

firstascent.co.za

187 ms

www.firstascent.co.za

1275 ms

calendar.css

29 ms

styles-m.css

783 ms

slick-theme.css

767 ms

Our browser made a total of 317 requests to load all elements on the main page. We found that 89% of them (282 requests) were addressed to the original Firstascent.co.za, 3% (8 requests) were made to Static.klaviyo.com and 2% (6 requests) were made to Js.klevu.com. The less responsive or slowest element that took the longest time to load (4.5 sec) belongs to the original domain Firstascent.co.za.

Page Optimization Overview & Recommendations

Page size can be reduced by 689.0 kB (10%)

Content Size

6.8 MB

After Optimization

6.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Firstascent.co.za main page is 6.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 5.6 MB which makes up the majority of the site volume.

HTML Optimization

-89%

Potential reduce by 460.7 kB

  • Original 517.4 kB
  • After minification 513.1 kB
  • After compression 56.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 460.7 kB or 89% of the original size.

Image Optimization

-3%

Potential reduce by 194.0 kB

  • Original 5.6 MB
  • After minification 5.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. First Ascent images are well optimized though.

JavaScript Optimization

-8%

Potential reduce by 33.8 kB

  • Original 435.9 kB
  • After minification 435.9 kB
  • After compression 402.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 457 B

  • Original 263.1 kB
  • After minification 263.1 kB
  • After compression 262.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Firstascent.co.za has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 262 (84%)

Requests Now

311

After Optimization

49

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 311 CSS, Javascripts, AJAX and image requests in order to completely render the main page of First Ascent. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 248 to 1 for JavaScripts and from 16 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

firstascent.co.za

firstascent.co.za

187 ms

www.firstascent.co.za

www.firstascent.co.za

1275 ms

calendar.css

calendar.css

29 ms

styles-m.css

styles-m.css

783 ms

slick-theme.css

slick-theme.css

767 ms

slick.css

slick.css

769 ms

form-builder.css

form-builder.css

829 ms

form-render.css

form-render.css

832 ms

jquery.fancybox.css

jquery.fancybox.css

268 ms

chosen.min.css

chosen.min.css

307 ms

aramex.css

aramex.css

323 ms

aramexcalculator.css

aramexcalculator.css

1073 ms

jquery.mmenu.all.css

jquery.mmenu.all.css

1511 ms

styles-l.css

styles-l.css

816 ms

require.js

require.js

1528 ms

mixins.js

mixins.js

1531 ms

mixin-filter.js

mixin-filter.js

1537 ms

requirejs-config.js

requirejs-config.js

1551 ms

location_validator.js

location_validator.js

1815 ms

klaviyo.js

klaviyo.js

25 ms

platform.js

platform.js

37 ms

font-awesome.min.css

font-awesome.min.css

34 ms

css

css

41 ms

vedd3670a3b1c4e178fdfb0cc912d969e1713874337387

vedd3670a3b1c4e178fdfb0cc912d969e1713874337387

110 ms

jquery.mobile.custom.js

jquery.mobile.custom.js

752 ms

common.js

common.js

17 ms

dataPost.js

dataPost.js

739 ms

bootstrap.js

bootstrap.js

732 ms

jquery.js

jquery.js

758 ms

es6-collections.js

es6-collections.js

747 ms

FormData.js

FormData.js

1023 ms

form-key-provider.js

form-key-provider.js

747 ms

mage-translation-dictionary.js

mage-translation-dictionary.js

744 ms

polyfill-wrapper.js

polyfill-wrapper.js

1511 ms

init.js

init.js

1486 ms

header-slideout.js

header-slideout.js

1489 ms

domReady.js

domReady.js

1485 ms

4vidqnoh3f

4vidqnoh3f

176 ms

gtm.js

gtm.js

174 ms

logo.svg

logo.svg

514 ms

fa-logo-black.png

fa-logo-black.png

1264 ms

lets-encrypt-4x.png

lets-encrypt-4x.png

1503 ms

payu-4x.png

payu-4x.png

1239 ms

visa-4x.png

visa-4x.png

1251 ms

mastercard-4x.png

mastercard-4x.png

1254 ms

ozow-black.png

ozow-black.png

1990 ms

mobicred-300px.png

mobicred-300px.png

1265 ms

payjustnow_logo_light_theme.png

payjustnow_logo_light_theme.png

1271 ms

compat.js

compat.js

1266 ms

account-create-bg.jpg

account-create-bg.jpg

3184 ms

performance-brands-b2c.woff

performance-brands-b2c.woff

2214 ms

fender_analytics.113876fdc67592e7cbfd.js

fender_analytics.113876fdc67592e7cbfd.js

260 ms

static.047f24ade89e4aff54a9.js

static.047f24ade89e4aff54a9.js

266 ms

runtime.eeee922c197686a9e930.js

runtime.eeee922c197686a9e930.js

4 ms

sharedUtils.00081c57cddd29832b4e.js

sharedUtils.00081c57cddd29832b4e.js

86 ms

vendors~signup_forms~post_identification_sync~web_personalization~reviews~atlas.b0930143925bb765e2d3.js

vendors~signup_forms~post_identification_sync~web_personalization~reviews~atlas.b0930143925bb765e2d3.js

140 ms

vendors~signup_forms~onsite-triggering.733ed8744f200f7d4d54.js

vendors~signup_forms~onsite-triggering.733ed8744f200f7d4d54.js

142 ms

vendors~signup_forms.824396622be3ec2234ff.js

vendors~signup_forms.824396622be3ec2234ff.js

142 ms

default~signup_forms~onsite-triggering.968e4cc173bff13b788f.js

default~signup_forms~onsite-triggering.968e4cc173bff13b788f.js

143 ms

signup_forms.3c339f68eee3e750afea.js

signup_forms.3c339f68eee3e750afea.js

143 ms

vendors~signup_forms~post_identification_sync~web_personalization~reviews~atlas.b0930143925bb765e2d3.js

vendors~signup_forms~post_identification_sync~web_personalization~reviews~atlas.b0930143925bb765e2d3.js

264 ms

post_identification_sync.9785ea669391d6a8413c.js

post_identification_sync.9785ea669391d6a8413c.js

263 ms

March_copy_9.jpg

March_copy_9.jpg

1181 ms

Blog_Thumbnail_4.jpg

Blog_Thumbnail_4.jpg

1183 ms

550x413.jpg

550x413.jpg

2430 ms

image_254.jpg.jpg

image_254.jpg.jpg

1196 ms

Frame_183_1_.jpg

Frame_183_1_.jpg

1212 ms

Homepage_960x800.jpg

Homepage_960x800.jpg

1229 ms

hike.jpg

hike.jpg

1245 ms

run.jpg

run.jpg

1260 ms

bike.jpg

bike.jpg

1271 ms

gear.jpg

gear.jpg

1289 ms

effect.js

effect.js

1946 ms

clarity.js

clarity.js

99 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

77 ms

klevu-webstore.js

klevu-webstore.js

184 ms

js

js

64 ms

analytics.js

analytics.js

140 ms

fbevents.js

fbevents.js

140 ms

performance-brands.svg

performance-brands.svg

2424 ms

collect

collect

49 ms

collect

collect

58 ms

klevu-162443334429811677.js

klevu-162443334429811677.js

208 ms

performance-brands.woff

performance-brands.woff

2504 ms

main.js

main.js

1668 ms

bootstrap.js

bootstrap.js

1672 ms

template.js

template.js

2420 ms

confirm.js

confirm.js

1771 ms

ga-audiences

ga-audiences

105 ms

widget.js

widget.js

2514 ms

text.js

text.js

2767 ms

jquery-migrate.js

jquery-migrate.js

2930 ms

klevu-162443334429811677-maps.js

klevu-162443334429811677-maps.js

147 ms

klevu_search_box_klevu-162443334429811677.min.css

klevu_search_box_klevu-162443334429811677.min.css

148 ms

klevu-layout-slim.js

klevu-layout-slim.js

23 ms

klevu-loader.GIF

klevu-loader.GIF

15 ms

lazy-load.js

lazy-load.js

2411 ms

underscore.js

underscore.js

2697 ms

body.scroll.lock.min.js

body.scroll.lock.min.js

2507 ms

matchMedia.js

matchMedia.js

2708 ms

polyfill-loader.js

polyfill-loader.js

2765 ms

core.js

core.js

2927 ms

accordion.js

accordion.js

3111 ms

autocomplete.js

autocomplete.js

3229 ms

button.js

button.js

2676 ms

datepicker.js

datepicker.js

3656 ms

dialog.js

dialog.js

3431 ms

draggable.js

draggable.js

3502 ms

droppable.js

droppable.js

3678 ms

effect-blind.js

effect-blind.js

3826 ms

effect-bounce.js

effect-bounce.js

3939 ms

effect-clip.js

effect-clip.js

4146 ms

effect-drop.js

effect-drop.js

4197 ms

effect-explode.js

effect-explode.js

3836 ms

effect-fade.js

effect-fade.js

4352 ms

effect-fold.js

effect-fold.js

3748 ms

effect-highlight.js

effect-highlight.js

4472 ms

effect-scale.js

effect-scale.js

3939 ms

effect-pulsate.js

effect-pulsate.js

3986 ms

effect-shake.js

effect-shake.js

4051 ms

effect-slide.js

effect-slide.js

4057 ms

effect-transfer.js

effect-transfer.js

4115 ms

menu.js

menu.js

4182 ms

mouse.js

mouse.js

4338 ms

position.js

position.js

4181 ms

progressbar.js

progressbar.js

4219 ms

resizable.js

resizable.js

4049 ms

selectable.js

selectable.js

4040 ms

slider.js

slider.js

4179 ms

sortable.js

sortable.js

4134 ms

spinner.js

spinner.js

4176 ms

tabs.js

tabs.js

4243 ms

timepicker.js

timepicker.js

4069 ms

tooltip.js

tooltip.js

3302 ms

scripts.js

scripts.js

3850 ms

knockout.js

knockout.js

3990 ms

knockout-es5.js

knockout-es5.js

3646 ms

engine.js

engine.js

4178 ms

bootstrap.js

bootstrap.js

4152 ms

observable_array.js

observable_array.js

3320 ms

bound-nodes.js

bound-nodes.js

3943 ms

translate.js

translate.js

3783 ms

modal.js

modal.js

3752 ms

modal-mixin.js

modal-mixin.js

3267 ms

js-translation.json

js-translation.json

3579 ms

overlay.html

overlay.html

3846 ms

close-button.html

close-button.html

3981 ms

main.js

main.js

4256 ms

wrapper.js

wrapper.js

1025 ms

observable_source.js

observable_source.js

591 ms

renderer.js

renderer.js

352 ms

console-logger.js

console-logger.js

748 ms

knockout-repeat.js

knockout-repeat.js

1180 ms

knockout-fast-foreach.js

knockout-fast-foreach.js

1379 ms

resizable.js

resizable.js

1336 ms

i18n.js

i18n.js

1002 ms

scope.js

scope.js

1611 ms

range.js

range.js

1746 ms

mage-init.js

mage-init.js

1834 ms

keyboard.js

keyboard.js

1920 ms

optgroup.js

optgroup.js

1349 ms

after-render.js

after-render.js

1621 ms

autoselect.js

autoselect.js

2125 ms

datepicker.js

datepicker.js

2352 ms

outer_click.js

outer_click.js

2362 ms

fadeVisible.js

fadeVisible.js

2496 ms

collapsible.js

collapsible.js

2592 ms

staticChecked.js

staticChecked.js

2673 ms

simple-checked.js

simple-checked.js

2868 ms

bind-html.js

bind-html.js

2368 ms

tooltip.js

tooltip.js

2383 ms

color-picker.js

color-picker.js

3105 ms

events.js

events.js

2318 ms

mage.js

mage.js

2524 ms

modal-popup.html

modal-popup.html

3065 ms

modal-slide.html

modal-slide.html

3164 ms

modal-custom.html

modal-custom.html

2743 ms

key-codes.js

key-codes.js

3254 ms

loader.js

loader.js

3399 ms

class.js

class.js

3250 ms

local.js

local.js

2773 ms

logger.js

logger.js

2650 ms

entry-factory.js

entry-factory.js

2662 ms

console-output-handler.js

console-output-handler.js

3401 ms

formatter.js

formatter.js

3477 ms

message-pool.js

message-pool.js

2636 ms

levels-pool.js

levels-pool.js

3260 ms

logger-utils.js

logger-utils.js

3173 ms

theme.js

theme.js

2527 ms

typeof.js

typeof.js

3170 ms

async.js

async.js

3096 ms

registry.js

registry.js

2659 ms

main.js

main.js

3380 ms

tooltip.html

tooltip.html

1943 ms

spectrum.js

spectrum.js

1040 ms

tinycolor.js

tinycolor.js

1778 ms

entry.js

entry.js

922 ms

smart-keyboard-handler.js

smart-keyboard-handler.js

840 ms

sticky-header.js

sticky-header.js

1461 ms

account-menu.js

account-menu.js

1479 ms

authentication-popup.js

authentication-popup.js

1561 ms

ie-class-fixer.js

ie-class-fixer.js

1586 ms

moment.js

moment.js

1416 ms

template.js

template.js

1560 ms

dom-observer.js

dom-observer.js

1382 ms

bindings.js

bindings.js

658 ms

arrays.js

arrays.js

1069 ms

compare.js

compare.js

676 ms

misc.js

misc.js

456 ms

objects.js

objects.js

1213 ms

strings.js

strings.js

929 ms

customer-data.js

customer-data.js

1156 ms

customer-data-mixin.js

customer-data-mixin.js

1295 ms

loader.js

loader.js

752 ms

page-cache.js

page-cache.js

740 ms

notices.js

notices.js

267 ms

tabs.js

tabs.js

755 ms

type-mega.js

type-mega.js

987 ms

dropdowns.js

dropdowns.js

1016 ms

app.js

app.js

1116 ms

app-bar.js

app-bar.js

1469 ms

newsletter-subscribe-popup.js

newsletter-subscribe-popup.js

1497 ms

validation.js

validation.js

765 ms

trim-input.js

trim-input.js

775 ms

accordion.js

accordion.js

1518 ms

cookie-status.js

cookie-status.js

1249 ms

cookies.js

cookies.js

1769 ms

cart-observer.js

cart-observer.js

1373 ms

block-loader.js

block-loader.js

1995 ms

customer.js

customer.js

2118 ms

section-config.js

section-config.js

2207 ms

invalidation-processor.js

invalidation-processor.js

2228 ms

url.js

url.js

1301 ms

storage.js

storage.js

2038 ms

jquery.storageapi.extended.js

jquery.storageapi.extended.js

2285 ms

collapsible.js

collapsible.js

1999 ms

collapsible-mixin.js

collapsible-mixin.js

2103 ms

validation.js

validation.js

2410 ms

validation-mixin.js

validation-mixin.js

2197 ms

types.js

types.js

1898 ms

layout.js

layout.js

2160 ms

collection.js

collection.js

2025 ms

Blank-Theme-Icons.woff

Blank-Theme-Icons.woff

2085 ms

tabs-mixin.js

tabs-mixin.js

2202 ms

jquery.cookie.js

jquery.cookie.js

1518 ms

block-loader.html

block-loader.html

1917 ms

element.js

element.js

1799 ms

jquery.storageapi.min.js

jquery.storageapi.min.js

1526 ms

jquery.validate.js

jquery.validate.js

1281 ms

minicart.js

minicart.js

1054 ms

totals.js

totals.js

696 ms

totals.js

totals.js

1370 ms

cart-item-renderer.js

cart-item-renderer.js

1443 ms

image.js

image.js

1480 ms

external_checkout_widgets.js

external_checkout_widgets.js

1494 ms

authentication-popup.js

authentication-popup.js

1228 ms

loginCaptcha.js

loginCaptcha.js

1798 ms

reCaptcha.js

reCaptcha.js

1970 ms

customer.js

customer.js

2106 ms

wishlist.js

wishlist.js

2167 ms

personal-data.js

personal-data.js

2218 ms

storage-manager.js

storage-manager.js

2225 ms

messages.js

messages.js

2056 ms

ui-messages-mixin.js

ui-messages-mixin.js

2722 ms

compare-products.js

compare-products.js

2796 ms

compare-products-mixin.js

compare-products-mixin.js

2875 ms

messages.js

messages.js

2422 ms

messages.js

messages.js

2961 ms

messages.js

messages.js

2980 ms

loader-1.gif

loader-1.gif

2561 ms

links.js

links.js

2262 ms

jquery.metadata.js

jquery.metadata.js

2111 ms

qty-updater.js

qty-updater.js

2565 ms

sidebar.js

sidebar.js

2171 ms

dropdown.js

dropdown.js

2680 ms

dropdown-mixin.js

dropdown-mixin.js

2200 ms

form.js

form.js

2586 ms

login.js

login.js

2218 ms

alert.js

alert.js

2732 ms

defaultCaptcha.js

defaultCaptcha.js

2199 ms

captchaList.js

captchaList.js

2393 ms

registry.js

registry.js

2386 ms

reCaptchaScriptLoader.js

reCaptchaScriptLoader.js

2488 ms

nonInlineReCaptchaRenderer.js

nonInlineReCaptchaRenderer.js

2098 ms

messageList.js

messageList.js

2651 ms

storage-service.js

storage-service.js

2022 ms

escaper.js

escaper.js

1894 ms

decorate.js

decorate.js

2129 ms

website-rule.js

website-rule.js

1962 ms

confirm-remove.html

confirm-remove.html

1850 ms

spinner.js

spinner.js

1282 ms

resolver.js

resolver.js

904 ms

adapter.js

adapter.js

1636 ms

captcha.js

captcha.js

979 ms

ids-storage.js

ids-storage.js

1421 ms

data-storage.js

data-storage.js

1483 ms

ids-storage-compare.js

ids-storage-compare.js

1004 ms

api.js

api.js

18 ms

reCaptcha.html

reCaptcha.html

1366 ms

recaptcha__en.js

recaptcha__en.js

21 ms

messages.js

messages.js

1135 ms

refresh.js

refresh.js

541 ms

content.html

content.html

1115 ms

buttons.js

buttons.js

811 ms

query-builder.js

query-builder.js

259 ms

fa-empty-cart-activities-312x80.jpg

fa-empty-cart-activities-312x80.jpg

13 ms

fa-empty-cart-men-312x80.jpg

fa-empty-cart-men-312x80.jpg

754 ms

fa-empty-cart-ladies-312x80.jpg

fa-empty-cart-ladies-312x80.jpg

267 ms

fa-empty-cart-gear-312x80.jpg

fa-empty-cart-gear-312x80.jpg

751 ms

collection.html

collection.html

737 ms

authentication-popup.html

authentication-popup.html

781 ms

external_checkout_widgets.html

external_checkout_widgets.html

738 ms

messages.html

messages.html

740 ms

captcha.html

captcha.html

733 ms

print.css

print.css

14 ms

buildify-magento-frontend.js

buildify-magento-frontend.js

285 ms

c.gif

c.gif

7 ms

Accessibility Review

firstascent.co.za accessibility score

95

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best Practices

firstascent.co.za best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

firstascent.co.za SEO score

85

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Firstascent.co.za can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Firstascent.co.za main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

firstascent.co.za

Open Graph description is not detected on the main page of First Ascent. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: