2.5 sec in total
348 ms
1.8 sec
306 ms
Visit fresh.com now to see the best up-to-date Fresh content for United States and also check out these interesting facts you probably never knew about fresh.com
Shop our wide range of exquisite products at Fresh online today, from serums and fragrances to cleansers and toners.
Visit fresh.comWe analyzed Fresh.com page load time and found that the first response time was 348 ms and then it took 2.1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.
fresh.com performance score
name
value
score
weighting
Value4.4 s
16/100
10%
Value6.9 s
6/100
25%
Value12.3 s
3/100
10%
Value3,470 ms
2/100
30%
Value0
100/100
15%
Value22.8 s
1/100
10%
348 ms
77 ms
79 ms
19 ms
11 ms
Our browser made a total of 54 requests to load all elements on the main page. We found that 6% of them (3 requests) were addressed to the original Fresh.com, 63% (34 requests) were made to Demandware.edgesuite.net and 6% (3 requests) were made to Cloud.webtype.com. The less responsive or slowest element that took the longest time to load (1.2 sec) relates to the external source Pls.webtype.com.
Page size can be reduced by 1.1 MB (39%)
2.8 MB
1.7 MB
In fact, the total size of Fresh.com main page is 2.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 1.5 MB which makes up the majority of the site volume.
Potential reduce by 42.1 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 6.7 kB, which is 13% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 42.1 kB or 80% of the original size.
Potential reduce by 82.9 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Fresh images are well optimized though.
Potential reduce by 592.0 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 592.0 kB or 71% of the original size.
Potential reduce by 371.4 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Fresh.com needs all CSS files to be minified and compressed as it can save up to 371.4 kB or 88% of the original size.
Number of requests can be reduced by 27 (56%)
48
21
The browser has sent 48 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Fresh. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.
www.fresh.com
348 ms
home
77 ms
f9006702-0c02-43b1-b13f-537f592f320d.css
79 ms
unified-min.css
19 ms
jquery.fancybox.css
11 ms
jquery.tooltip.css
10 ms
jquery.min.js
55 ms
jquery-migrate-1.2.1.min.js
4 ms
dwac-14.8.js
17 ms
sr_app.js
10 ms
plugins.js
39 ms
app.js
38 ms
scripts.js
39 ms
dwanalytics.js
38 ms
gretel.min.js
6 ms
fresh.js
158 ms
v.gif
1200 ms
031814_freeship_animated_v02.gif
157 ms
analytics.js
64 ms
js
87 ms
cart-bg.png
25 ms
email-icon.png
27 ms
fresh-logo.jpg
22 ms
bag.png
22 ms
nav-doodad.png
22 ms
bt_firm_NavPromo_F.jpg
25 ms
Masklanding_NavPromo_v10.gif
24 ms
BTCollection_NavPromo_2.jpg
25 ms
mothers_day_DropNav_GIFTBAR_2.jpg
33 ms
search-sprite.png
33 ms
BTCorsetDuo_desktop.jpg
82 ms
CoreSkincare_Homepage_V5.jpg
71 ms
051314_Lotus_Radiance_front.png
84 ms
bt_serum_billboard_F_v2.gif
115 ms
BTCollection_Homepage_F.jpg
84 ms
MaskFinder_promo_F.jpg
81 ms
BTOvernightMask_Promo_Desktop.jpg
87 ms
social-sprite.png
87 ms
du-arrow.png
87 ms
promo-pattern.png
91 ms
hero-indicator-sprite.png
124 ms
586e7d29-5d9b-4800-8bb7-5b5b3db13379
69 ms
8efcc9d3-ec02-40f9-ba1d-111cba320d83
94 ms
0972.js
20 ms
collect
15 ms
collect
90 ms
gtmp_compiled_wPC6t3gu0Jc.js
80 ms
s
455 ms
u
149 ms
ga-audiences
39 ms
BTCollection_Icon.png
32 ms
prevnextarrows.png
8 ms
bubbles.jpg
59 ms
__Analytics-Tracking
20 ms
fresh.com accessibility score
Contrast
These are opportunities to improve the legibility of your content.
Impact
Issue
Background and foreground colors do not have a sufficient contrast ratio.
Navigation
These are opportunities to improve keyboard navigation in your application.
Impact
Issue
[id] attributes on active, focusable elements are not unique
ARIA
These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
ARIA IDs are not unique
fresh.com best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Ensure CSP is effective against XSS attacks
General
Impact
Issue
Detected JavaScript libraries
fresh.com SEO score
Content Best Practices
Format your HTML in a way that enables crawlers to better understand your app’s content.
Impact
Issue
Links do not have descriptive text
Crawling and Indexing
To appear in search results, crawlers need access to your app.
Impact
Issue
Links are not crawlable
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
EN
EN
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Fresh.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Fresh.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
fresh.com
Open Graph description is not detected on the main page of Fresh. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: