11.2 sec in total
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We analyzed Adwords.google.co.nz page load time and found that the first response time was 69 ms and then it took 11.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.
adwords.google.co.nz performance score
Our browser made a total of 32 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Adwords.google.co.nz, 22% (7 requests) were made to Ads.google.com and 19% (6 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (2.8 sec) relates to the external source Googletagmanager.com.
Page size can be reduced by 102.4 kB (17%)
In fact, the total size of Adwords.google.co.nz main page is 597.4 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 356.8 kB which makes up the majority of the site volume.
Potential reduce by 99.4 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 17.7 kB, which is 14% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 99.4 kB or 80% of the original size.
Potential reduce by 0 B
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Adwords Google images are well optimized though.
Potential reduce by 2.9 kB
Potential reduce by 14 B
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Adwords.google.co.nz has all CSS files already compressed.
Number of requests can be reduced by 19 (79%)
adwords.google.co.nz accessibility score
These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.
[aria-*] attributes do not match their roles
[aria-hidden="true"] elements contain focusable descendents
These are opportunities to improve keyboard navigation in your application.
Heading elements are not in a sequentially-descending order
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Links do not have a discernible name
adwords.google.co.nz best practices score
Trust and Safety
Does not use HTTPS
Browser errors were logged to the console
Page has valid source maps
adwords.google.co.nz SEO score
Crawling and Indexing
To appear in search results, crawlers need access to your app.
Links are not crawlable
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Document uses legible font sizes
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Adwords.google.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Adwords.google.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
Open Graph description is not detected on the main page of Adwords Google. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: