Tools & Wizards About Us
adwords.google.co.za screenshot

Report Summary

  • 53

    Performance

    Renders faster than
    72% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 70% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 93

    SEO

    Google-friendlier than
    84% of websites

adwords.google.co.za

Google Ads - Get Customers and Sell More with Online Advertising

Page Load Speed

17.7 sec in total

First Response

192 ms

Resources Loaded

8.6 sec

Page Rendered

8.9 sec

adwords.google.co.za screenshot

About Website

Welcome to adwords.google.co.za homepage info - get ready to check Adwords Google best content for South Africa right away, or after learning these important things about adwords.google.co.za

Discover how online advertising with Google Ads can help grow your business. Get customers and sell more with our digital advertising platform.

Visit adwords.google.co.za

Key Findings

We analyzed Adwords.google.co.za page load time and found that the first response time was 192 ms and then it took 17.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

adwords.google.co.za performance score

53

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.1 s

46/100

10%

LCP (Largest Contentful Paint)

Value7.6 s

4/100

25%

SI (Speed Index)

Value11.4 s

5/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.21

59/100

15%

TTI (Time to Interactive)

Value4.7 s

80/100

10%

Network Requests Diagram

192 ms

home.min.css

275 ms

css

982 ms

bm_widget_button.css

896 ms

js

1096 ms

Our browser made a total of 31 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Adwords.google.co.za, 19% (6 requests) were made to Ads.google.com and 19% (6 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (5.2 sec) relates to the external source Lh3.googleusercontent.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 102.4 kB (17%)

Content Size

597.4 kB

After Optimization

495.1 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Adwords.google.co.za main page is 597.4 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 356.8 kB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 99.4 kB

  • Original 124.0 kB
  • After minification 106.3 kB
  • After compression 24.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 17.7 kB, which is 14% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 99.4 kB or 80% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 356.8 kB
  • After minification 356.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Adwords Google images are well optimized though.

JavaScript Optimization

-5%

Potential reduce by 2.9 kB

  • Original 62.3 kB
  • After minification 62.2 kB
  • After compression 59.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 14 B

  • Original 54.3 kB
  • After minification 54.3 kB
  • After compression 54.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Adwords.google.co.za has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 19 (79%)

Requests Now

24

After Optimization

5

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 24 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Adwords Google. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 17 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

192 ms

home.min.css

home.min.css

275 ms

css

css

982 ms

bm_widget_button.css

bm_widget_button.css

896 ms

js

js

1096 ms

bs-analytics.min.js

bs-analytics.min.js

562 ms

picturefill.min.js

picturefill.min.js

940 ms

TweenMax.min.js

TweenMax.min.js

968 ms

ScrollMagic.min.js

ScrollMagic.min.js

1034 ms

animation.gsap.min.js

animation.gsap.min.js

1032 ms

angular.min.js

angular.min.js

1053 ms

angular-animate.min.js

angular-animate.min.js

4424 ms

angular-touch.min.js

angular-touch.min.js

4496 ms

angular-route.min.js

angular-route.min.js

4491 ms

angular-sanitize.min.js

angular-sanitize.min.js

4489 ms

hammer.min.js

hammer.min.js

992 ms

polyfill.min.js

polyfill.min.js

979 ms

butterbar.en.min.js

butterbar.en.min.js

608 ms

index.en.min.js

index.en.min.js

864 ms

css

css

206 ms

m=noop_sdk

m=noop_sdk

3341 ms

Up9To30JWR31hRnIVvVrtTUcil5uATh9YmvUBr9ujQibTGLQ_YOH5BPI0quyF_9LwGflZ8sD4nyuCxPStBRtdd5cZBdxvWIBnkZXLw45uBSKk102VA3D=w0

Up9To30JWR31hRnIVvVrtTUcil5uATh9YmvUBr9ujQibTGLQ_YOH5BPI0quyF_9LwGflZ8sD4nyuCxPStBRtdd5cZBdxvWIBnkZXLw45uBSKk102VA3D=w0

5214 ms

bm_widget_icon_blue_600.svg

bm_widget_icon_blue_600.svg

2520 ms

4Ua_rENHsxJlGDuGo1OIlJfC6l_24rlCK1Yo_Iqcsih3SAyH6cAwhX9RFD48TE63OOYKtrw2IJllpyzAFyo4d4k.ttf

4Ua_rENHsxJlGDuGo1OIlJfC6l_24rlCK1Yo_Iqcsih3SAyH6cAwhX9RFD48TE63OOYKtrw2IJllpyzAFyo4d4k.ttf

3248 ms

4Ua_rENHsxJlGDuGo1OIlJfC6l_24rlCK1Yo_Iqcsih3SAyH6cAwhX9RFD48TE63OOYKtrwEIJllpyzAFyo4d4k.ttf

4Ua_rENHsxJlGDuGo1OIlJfC6l_24rlCK1Yo_Iqcsih3SAyH6cAwhX9RFD48TE63OOYKtrwEIJllpyzAFyo4d4k.ttf

3204 ms

KFOlCnqEu92Fr1MmSU5fBBc9AMP6lQ.ttf

KFOlCnqEu92Fr1MmSU5fBBc9AMP6lQ.ttf

4404 ms

KFOmCnqEu92Fr1Mu4mxPKTU1Kg.ttf

KFOmCnqEu92Fr1Mu4mxPKTU1Kg.ttf

4485 ms

KFOlCnqEu92Fr1MmEU9fBBc9AMP6lQ.ttf

KFOlCnqEu92Fr1MmEU9fBBc9AMP6lQ.ttf

4484 ms

KFOlCnqEu92Fr1MmWUlfBBc9AMP6lQ.ttf

KFOlCnqEu92Fr1MmWUlfBBc9AMP6lQ.ttf

4485 ms

gtm.js

gtm.js

4291 ms

butterbar-config.json

butterbar-config.json

724 ms

Accessibility Review

adwords.google.co.za accessibility score

88

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

[aria-hidden="true"] elements contain focusable descendents

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

adwords.google.co.za best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

adwords.google.co.za SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Adwords.google.co.za can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Adwords.google.co.za main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

adwords.google.co.za

Open Graph description is not detected on the main page of Adwords Google. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: