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airism.graphitedigital.com screenshot

Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

airism.graphitedigital.com

Digital Product Agency in Brighton and London | Graphite Digital

Page Load Speed

2.2 sec in total

First Response

546 ms

Resources Loaded

1.3 sec

Page Rendered

348 ms

airism.graphitedigital.com screenshot

About Website

Welcome to airism.graphitedigital.com homepage info - get ready to check Airism Graphite Digital best content for India right away, or after learning these important things about airism.graphitedigital.com

Graphite is a digital product agency that works with global organisations to create digital experiences with value and purpose.

Visit airism.graphitedigital.com

Key Findings

We analyzed Airism.graphitedigital.com page load time and found that the first response time was 546 ms and then it took 1.6 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

airism.graphitedigital.com performance score

0

Network Requests Diagram

airism.graphitedigital.com

546 ms

flexslider.css

152 ms

bigvideo.css

152 ms

style.css

306 ms

awwwards.css

157 ms

Our browser made a total of 45 requests to load all elements on the main page. We found that 73% of them (33 requests) were addressed to the original Airism.graphitedigital.com, 7% (3 requests) were made to Google-analytics.com and 4% (2 requests) were made to Facebook.com. The less responsive or slowest element that took the longest time to load (665 ms) belongs to the original domain Airism.graphitedigital.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 984.2 kB (39%)

Content Size

2.5 MB

After Optimization

1.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Airism.graphitedigital.com main page is 2.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 1.3 MB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 757.3 kB

  • Original 872.1 kB
  • After minification 851.1 kB
  • After compression 114.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 757.3 kB or 87% of the original size.

Image Optimization

-0%

Potential reduce by 6.1 kB

  • Original 1.3 MB
  • After minification 1.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Airism Graphite Digital images are well optimized though.

JavaScript Optimization

-58%

Potential reduce by 164.1 kB

  • Original 284.4 kB
  • After minification 268.0 kB
  • After compression 120.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 164.1 kB or 58% of the original size.

CSS Optimization

-87%

Potential reduce by 56.6 kB

  • Original 65.0 kB
  • After minification 43.0 kB
  • After compression 8.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Airism.graphitedigital.com needs all CSS files to be minified and compressed as it can save up to 56.6 kB or 87% of the original size.

Requests Breakdown

Number of requests can be reduced by 19 (45%)

Requests Now

42

After Optimization

23

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 42 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Airism Graphite Digital. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

airism.graphitedigital.com

airism.graphitedigital.com

546 ms

flexslider.css

flexslider.css

152 ms

bigvideo.css

bigvideo.css

152 ms

style.css

style.css

306 ms

awwwards.css

awwwards.css

157 ms

jquery.min.js

jquery.min.js

60 ms

jquery-ui.min.js

jquery-ui.min.js

50 ms

preloadjs-0.6.1.min.js

preloadjs-0.6.1.min.js

59 ms

video.min.js

video.min.js

400 ms

bigvideo.js

bigvideo.js

222 ms

jquery.flexslider-min.js

jquery.flexslider-min.js

298 ms

script.js

script.js

348 ms

shuffle-kits.js

shuffle-kits.js

296 ms

FBModule.js

FBModule.js

392 ms

2E6053_1_0.woff

2E6053_1_0.woff

155 ms

analytics.js

analytics.js

14 ms

pre-loader.gif

pre-loader.gif

159 ms

uniqlo.png

uniqlo.png

125 ms

airism-logo.png

airism-logo.png

126 ms

facebook.png

facebook.png

126 ms

twitter.png

twitter.png

145 ms

instagram.png

instagram.png

158 ms

sleeveless-top.png

sleeveless-top.png

159 ms

mobile-home-women.png

mobile-home-women.png

172 ms

ipad-air-home.png

ipad-air-home.png

296 ms

uniqlo-footer-logos.png

uniqlo-footer-logos.png

222 ms

gtm.js

gtm.js

122 ms

bicycle.png

bicycle.png

442 ms

tablet.png

tablet.png

219 ms

windmill.png

windmill.png

388 ms

home-women.png

home-women.png

456 ms

home-men.png

home-men.png

665 ms

awwwards_honorable_black_right.png

awwwards_honorable_black_right.png

296 ms

collect

collect

82 ms

2E6053_2_0.woff

2E6053_2_0.woff

330 ms

sdk.js

sdk.js

250 ms

collect

collect

17 ms

preloaditems.json

preloaditems.json

99 ms

27 ms

xd_arbiter.php

xd_arbiter.php

142 ms

xd_arbiter.php

xd_arbiter.php

262 ms

baby-wipes.png

baby-wipes.png

89 ms

bicycle.png

bicycle.png

78 ms

book.png

book.png

77 ms

ping

ping

12 ms

SEO Factors

airism.graphitedigital.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Airism.graphitedigital.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Airism.graphitedigital.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

airism.graphitedigital.com

Open Graph data is detected on the main page of Airism Graphite Digital. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: