Tools & Wizards About Us
gillette.co.uk screenshot

Report Summary

  • 35

    Performance

    Renders faster than
    56% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 90% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    57% of websites

  • 62

    SEO

    Google-friendlier than
    22% of websites

gillette.co.uk

Gillette razors, shavers & mens grooming | Gillette UK

Page Load Speed

1.1 sec in total

First Response

34 ms

Resources Loaded

800 ms

Page Rendered

307 ms

gillette.co.uk screenshot

About Website

Visit gillette.co.uk now to see the best up-to-date Gillette content for United Kingdom and also check out these interesting facts you probably never knew about gillette.co.uk

Every man needs a great razor. Shop the range of Gillette razors, blades and male grooming products & join the Gillette Shave Club.

Visit gillette.co.uk

Key Findings

We analyzed Gillette.co.uk page load time and found that the first response time was 34 ms and then it took 1.1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 20% of websites can load faster.

Performance Metrics

gillette.co.uk performance score

35

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.1 s

9/100

10%

LCP (Largest Contentful Paint)

Value7.4 s

4/100

25%

SI (Speed Index)

Value6.1 s

44/100

10%

TBT (Total Blocking Time)

Value570 ms

52/100

30%

CLS (Cumulative Layout Shift)

Value0.16

73/100

15%

TTI (Time to Interactive)

Value10.4 s

24/100

10%

Network Requests Diagram

gillette.co.uk

34 ms

en-gb

96 ms

globalltr

154 ms

sitemaster

185 ms

sitelocale

136 ms

Our browser made a total of 104 requests to load all elements on the main page. We found that 5% of them (5 requests) were addressed to the original Gillette.co.uk, 89% (93 requests) were made to Cdn.voyager.pgsitecore.com and 2% (2 requests) were made to S.btstatic.com. The less responsive or slowest element that took the longest time to load (253 ms) relates to the external source Cdn.voyager.pgsitecore.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 277.3 kB (22%)

Content Size

1.3 MB

After Optimization

989.5 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Gillette.co.uk main page is 1.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 1.0 MB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 119.6 kB

  • Original 137.3 kB
  • After minification 99.4 kB
  • After compression 17.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 37.9 kB, which is 28% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 119.6 kB or 87% of the original size.

Image Optimization

-10%

Potential reduce by 100.2 kB

  • Original 1.0 MB
  • After minification 946.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Gillette images are well optimized though.

JavaScript Optimization

-69%

Potential reduce by 57.5 kB

  • Original 83.2 kB
  • After minification 76.7 kB
  • After compression 25.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 57.5 kB or 69% of the original size.

Requests Breakdown

Number of requests can be reduced by 58 (59%)

Requests Now

99

After Optimization

41

  • Images
  • JavaScript
  • CSS

The browser has sent 99 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Gillette. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 13 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

gillette.co.uk

gillette.co.uk

34 ms

en-gb

en-gb

96 ms

globalltr

globalltr

154 ms

sitemaster

sitemaster

185 ms

sitelocale

sitelocale

136 ms

WebResource.axd

WebResource.axd

25 ms

ScriptResource.axd

ScriptResource.axd

45 ms

ScriptResource.axd

ScriptResource.axd

38 ms

commonscript

commonscript

110 ms

adblock.js

adblock.js

79 ms

desktop

desktop

253 ms

siteroot

siteroot

130 ms

tag.js

tag.js

9 ms

async-ads.js

async-ads.js

163 ms

header-bcgr.png

header-bcgr.png

118 ms

logo-PGShop.png

logo-PGShop.png

119 ms

ModalDialogClose.png

ModalDialogClose.png

115 ms

flag-china.png

flag-china.png

114 ms

flag-india.png

flag-india.png

115 ms

flag-japan.png

flag-japan.png

117 ms

flag-kingdom-of-saudi-arabia.png

flag-kingdom-of-saudi-arabia.png

118 ms

flag-malaysia.png

flag-malaysia.png

120 ms

flag-middle-east.png

flag-middle-east.png

119 ms

flag-republic-of-korea.png

flag-republic-of-korea.png

122 ms

flag-singapore.png

flag-singapore.png

120 ms

flag-taiwan.png

flag-taiwan.png

121 ms

flag-thailand.png

flag-thailand.png

122 ms

flag-united-arab-emirates.png

flag-united-arab-emirates.png

123 ms

flag-yemen.png

flag-yemen.png

125 ms

flag-costa-rica.png

flag-costa-rica.png

125 ms

flag-el-salvador.png

flag-el-salvador.png

123 ms

flag-guatemala.png

flag-guatemala.png

126 ms

flag-honduras.png

flag-honduras.png

126 ms

flag-nicaragua.png

flag-nicaragua.png

127 ms

flag-panama.png

flag-panama.png

130 ms

flag-czech-republic.png

flag-czech-republic.png

127 ms

flag-hungary.png

flag-hungary.png

127 ms

flag-kazakhstan.png

flag-kazakhstan.png

128 ms

flag-poland.png

flag-poland.png

130 ms

flag-russian-federation.png

flag-russian-federation.png

131 ms

flag-turkey.png

flag-turkey.png

132 ms

flag-canada.png

flag-canada.png

134 ms

flag-mexico.png

flag-mexico.png

132 ms

flag-puerto-rico.png

flag-puerto-rico.png

134 ms

flag-united-states.png

flag-united-states.png

134 ms

flag-australia.jpg

flag-australia.jpg

137 ms

flag-new-zealand.png

flag-new-zealand.png

135 ms

flag-argentina.jpg

flag-argentina.jpg

134 ms

flag-bolivia.jpg

flag-bolivia.jpg

135 ms

futuraeftuop-book-webfont-woff.woff

futuraeftuop-book-webfont-woff.woff

137 ms

flag-brazil.png

flag-brazil.png

99 ms

flag-chile.png

flag-chile.png

98 ms

flag-colombia.png

flag-colombia.png

99 ms

flag-ecuador.png

flag-ecuador.png

98 ms

flag-paraguay.png

flag-paraguay.png

99 ms

flag-peru.png

flag-peru.png

99 ms

flag-uraguay.jpg

flag-uraguay.jpg

99 ms

flag-venezuela.png

flag-venezuela.png

99 ms

flag-austria.jpg

flag-austria.jpg

101 ms

flag-belgium.jpg

flag-belgium.jpg

99 ms

flag-france.png

flag-france.png

101 ms

flag-germany.png

flag-germany.png

98 ms

flag-great-britain.png

flag-great-britain.png

100 ms

flag-greece.png

flag-greece.png

100 ms

flag-ireland.png

flag-ireland.png

99 ms

flag-italy.png

flag-italy.png

100 ms

flag-portugal.png

flag-portugal.png

100 ms

flag-spain.png

flag-spain.png

98 ms

flag-switzerland.png

flag-switzerland.png

101 ms

flag-netherlands.png

flag-netherlands.png

101 ms

gillette-logo.png

gillette-logo.png

97 ms

SearchBoxImage.png

SearchBoxImage.png

97 ms

arrow-topnav-off.png

arrow-topnav-off.png

98 ms

menu-Rb.jpg

menu-Rb.jpg

97 ms

menu-pp.jpg

menu-pp.jpg

98 ms

menu-db.jpg

menu-db.jpg

98 ms

Gillette_Branddotcom_Assets_Banner_SC_1920x820.jpg

Gillette_Branddotcom_Assets_Banner_SC_1920x820.jpg

158 ms

btn-arrow.png

btn-arrow.png

94 ms

gillette-feature-fusion-proglide-flexball.jpg

gillette-feature-fusion-proglide-flexball.jpg

96 ms

gillette-feature-mach3-razor.jpg

gillette-feature-mach3-razor.jpg

154 ms

page_2on.png

page_2on.png

92 ms

page_2off.png

page_2off.png

93 ms

arrow_left.png

arrow_left.png

93 ms

arrowright.png

arrowright.png

94 ms

home-pillar1.jpg

home-pillar1.jpg

94 ms

futuraeftuop-medium-webfont-woff.woff

futuraeftuop-medium-webfont-woff.woff

96 ms

iframe_api

iframe_api

90 ms

futuraeftuop-demibold-webfont-woff.woff

futuraeftuop-demibold-webfont-woff.woff

83 ms

home-pillar2.jpg

home-pillar2.jpg

85 ms

home-pillar3.jpg

home-pillar3.jpg

83 ms

home-pillar4.jpg

home-pillar4.jpg

86 ms

subscription_banner.jpg

subscription_banner.jpg

83 ms

gillette-callout-home-youtube.jpg

gillette-callout-home-youtube.jpg

83 ms

gillette-callout-home-facial-hair-styles.jpg

gillette-callout-home-facial-hair-styles.jpg

81 ms

footer_gradent.png

footer_gradent.png

82 ms

icon-social-fb.png

icon-social-fb.png

80 ms

icon-social-tw.png

icon-social-tw.png

81 ms

icon-social-yt.png

icon-social-yt.png

80 ms

logo-adchoices.png

logo-adchoices.png

80 ms

www-widgetapi.js

www-widgetapi.js

7 ms

tag

tag

61 ms

arrow_subnav_post_right.png

arrow_subnav_post_right.png

13 ms

promobtn-bg.png

promobtn-bg.png

10 ms

76708d84f7e7a4b4b1a779b1d0afcd7997af4e20.js

76708d84f7e7a4b4b1a779b1d0afcd7997af4e20.js

5 ms

Accessibility Review

gillette.co.uk accessibility score

96

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

gillette.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

gillette.co.uk SEO score

62

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Gillette.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Gillette.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

gillette.co.uk

Open Graph description is not detected on the main page of Gillette. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: