Tools & Wizards About Us
ebs.online.hw.ac.uk screenshot

Report Summary

  • 19

    Performance

    Renders faster than
    37% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    82% of websites

  • 93

    SEO

    Google-friendlier than
    84% of websites

ebs.online.hw.ac.uk

Business School in Edinburgh | Heriot-Watt University

Page Load Speed

6.1 sec in total

First Response

346 ms

Resources Loaded

4.4 sec

Page Rendered

1.4 sec

ebs.online.hw.ac.uk screenshot

About Website

Visit ebs.online.hw.ac.uk now to see the best up-to-date Ebs Online Hw content for China and also check out these interesting facts you probably never knew about ebs.online.hw.ac.uk

Part of Heriot-Watt University, Edinburgh Business School offers world renowned postgraduate business degrees including MBA, MSc and DBA degrees. Find out more.

Visit ebs.online.hw.ac.uk

Key Findings

We analyzed Ebs.online.hw.ac.uk page load time and found that the first response time was 346 ms and then it took 5.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

ebs.online.hw.ac.uk performance score

19

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.4 s

17/100

10%

LCP (Largest Contentful Paint)

Value6.6 s

8/100

25%

SI (Speed Index)

Value14.2 s

1/100

10%

TBT (Total Blocking Time)

Value31,610 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.017

100/100

15%

TTI (Time to Interactive)

Value41.9 s

0/100

10%

Network Requests Diagram

ebs.online.hw.ac.uk

346 ms

ebs.online.hw.ac.uk

326 ms

532 ms

css2

63 ms

main-progs-v4.css

241 ms

Our browser made a total of 92 requests to load all elements on the main page. We found that 2% of them (2 requests) were addressed to the original Ebs.online.hw.ac.uk, 24% (22 requests) were made to Hw.ac.uk and 9% (8 requests) were made to Cdn-ukwest.onetrust.com. The less responsive or slowest element that took the longest time to load (737 ms) relates to the external source Googleads.g.doubleclick.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 193.9 kB (10%)

Content Size

2.0 MB

After Optimization

1.8 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Ebs.online.hw.ac.uk main page is 2.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.5 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 162.0 kB

  • Original 195.9 kB
  • After minification 195.7 kB
  • After compression 33.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 162.0 kB or 83% of the original size.

Image Optimization

-1%

Potential reduce by 14.9 kB

  • Original 1.5 MB
  • After minification 1.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ebs Online Hw images are well optimized though.

JavaScript Optimization

-11%

Potential reduce by 17.0 kB

  • Original 155.7 kB
  • After minification 154.1 kB
  • After compression 138.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 17.0 kB or 11% of the original size.

CSS Optimization

-0%

Potential reduce by 52 B

  • Original 163.0 kB
  • After minification 163.0 kB
  • After compression 162.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ebs.online.hw.ac.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 51 (61%)

Requests Now

83

After Optimization

32

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 83 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ebs Online Hw. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 33 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

ebs.online.hw.ac.uk

ebs.online.hw.ac.uk

346 ms

ebs.online.hw.ac.uk

ebs.online.hw.ac.uk

326 ms

532 ms

css2

css2

63 ms

main-progs-v4.css

main-progs-v4.css

241 ms

otSDKStub.js

otSDKStub.js

80 ms

player.js

player.js

79 ms

jquery-3.6.0.min.js

jquery-3.6.0.min.js

391 ms

main-modern-20220405.min.js

main-modern-20220405.min.js

481 ms

typeahead.bundle.min.js.pagespeed.jm.Yg2KiJIsk8.js

typeahead.bundle.min.js.pagespeed.jm.Yg2KiJIsk8.js

391 ms

handlebars.min-v4.7.7.js.pagespeed.jm.kRR3eq_eHR.js

handlebars.min-v4.7.7.js.pagespeed.jm.kRR3eq_eHR.js

391 ms

funnelback.autocompletion-2.6.0.js.pagespeed.jm.wHR1PLJC-_.js

funnelback.autocompletion-2.6.0.js.pagespeed.jm.wHR1PLJC-_.js

389 ms

59de8b047c.js

59de8b047c.js

69 ms

02a6c4e1-b606-4b44-9379-0a1e51491a28.json

02a6c4e1-b606-4b44-9379-0a1e51491a28.json

73 ms

400565003

400565003

347 ms

logo-ebs.svg

logo-ebs.svg

129 ms

Edinburghskylinefireworks_rdax_480x360s.jpg

Edinburghskylinefireworks_rdax_480x360s.jpg

351 ms

EBSEconomics-UG_rdax_480x270s.jpg

EBSEconomics-UG_rdax_480x270s.jpg

350 ms

DMA_rdax_480x343.jpeg

DMA_rdax_480x343.jpeg

132 ms

edin_rdax_480x144s.jpg

edin_rdax_480x144s.jpg

133 ms

GRIDResize_rdax_480x320s.jpg

GRIDResize_rdax_480x320s.jpg

362 ms

Cherry-blossom.jpg.jpg

Cherry-blossom.jpg.jpg

462 ms

Cherry-blossom.jpg_rdax_720x331_80p.jpg

Cherry-blossom.jpg_rdax_720x331_80p.jpg

358 ms

bg-pattern-wave.svg

bg-pattern-wave.svg

351 ms

AccountingandFinanace3.jpg

AccountingandFinanace3.jpg

404 ms

blockimagelogisticsand_rdax_480x480s.jpg

blockimagelogisticsand_rdax_480x480s.jpg

312 ms

blockimagenetworksandenterprise_rdax_480x480s.jpg

blockimagenetworksandenterprise_rdax_480x480s.jpg

321 ms

blockimagesocialeconomics_rdax_480x480s.jpg

blockimagesocialeconomics_rdax_480x480s.jpg

420 ms

location

location

298 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM70w9.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM70w9.woff

219 ms

montserrat-regular.woff

montserrat-regular.woff

416 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Ew9.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Ew9.woff

277 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCs16Ew9.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCs16Ew9.woff

278 ms

montserrat-bold.woff

montserrat-bold.woff

415 ms

869008599-323469713fa38174c62cb273841c936e830c80c9e3b2b1e59706b6c5e9fe3c6a-d.jpg

869008599-323469713fa38174c62cb273841c936e830c80c9e3b2b1e59706b6c5e9fe3c6a-d.jpg

194 ms

player.js

player.js

207 ms

player.css

player.css

192 ms

vuid.min.js

vuid.min.js

190 ms

otBannerSdk.js

otBannerSdk.js

150 ms

en-us.json

en-us.json

387 ms

869008599-323469713fa38174c62cb273841c936e830c80c9e3b2b1e59706b6c5e9fe3c6a-d

869008599-323469713fa38174c62cb273841c936e830c80c9e3b2b1e59706b6c5e9fe3c6a-d

238 ms

otFlat.json

otFlat.json

27 ms

otPcTab.json

otPcTab.json

61 ms

otCommonStyles.css

otCommonStyles.css

56 ms

gtm.js

gtm.js

163 ms

Bicentennial_Marque_PNG_Dark_Blue_Heriot_Watt_Ornate_Bicentennial_Marque_Hero_Dark_Blue.png

Bicentennial_Marque_PNG_Dark_Blue_Heriot_Watt_Ornate_Bicentennial_Marque_Hero_Dark_Blue.png

449 ms

nr-spa-1216.min.js

nr-spa-1216.min.js

39 ms

689d5b4562

689d5b4562

367 ms

conversion_async.js

conversion_async.js

155 ms

uwt.js

uwt.js

366 ms

analytics.js

analytics.js

407 ms

insight.min.js

insight.min.js

404 ms

fbevents.js

fbevents.js

373 ms

scevent.min.js

scevent.min.js

500 ms

LightningBolt.js

LightningBolt.js

528 ms

events.js

events.js

609 ms

js

js

95 ms

activityi;src=10364963;type=hw;cat=globa0;ord=7375777855632;gtm=2wgaa0;auiddc=207075204.1665876323;~oref=https%3A%2F%2Fwww.hw.ac.uk%2Febs%2F

activityi;src=10364963;type=hw;cat=globa0;ord=7375777855632;gtm=2wgaa0;auiddc=207075204.1665876323;~oref=https%3A%2F%2Fwww.hw.ac.uk%2Febs%2F

558 ms

604 ms

737 ms

689d5b4562

689d5b4562

248 ms

adsct

adsct

487 ms

adsct

adsct

485 ms

adsct

adsct

481 ms

adsct

adsct

480 ms

adsct

adsct

479 ms

adsct

adsct

479 ms

collect

collect

207 ms

collect

collect

318 ms

collect

collect

244 ms

collect

collect

304 ms

collect

collect

300 ms

746279199521810

746279199521810

275 ms

mapping.js

mapping.js

118 ms

x71.html

x71.html

184 ms

main.Mi4wLjAuNTZfMQ.js

main.Mi4wLjAuNTZfMQ.js

185 ms

collect

collect

174 ms

164 ms

learn

learn

164 ms

collect

collect

130 ms

ga-audiences

ga-audiences

150 ms

collect

collect

129 ms

567516563421718

567516563421718

191 ms

ga-audiences

ga-audiences

40 ms

33 ms

src=10364963;type=hw;cat=globa0;ord=7375777855632;gtm=2wgaa0;auiddc=207075204.1665876323;~oref=https%3A%2F%2Fwww.hw.ac.uk%2Febs%2F

src=10364963;type=hw;cat=globa0;ord=7375777855632;gtm=2wgaa0;auiddc=207075204.1665876323;~oref=https%3A%2F%2Fwww.hw.ac.uk%2Febs%2F

38 ms

ga-audiences

ga-audiences

39 ms

ga-audiences

ga-audiences

39 ms

teads-fellow.js

teads-fellow.js

158 ms

pixie.js

pixie.js

155 ms

2464208150267276

2464208150267276

171 ms

19 ms

Accessibility Review

ebs.online.hw.ac.uk accessibility score

100

Accessibility Issues

Best Practices

ebs.online.hw.ac.uk best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

ebs.online.hw.ac.uk SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ebs.online.hw.ac.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Ebs.online.hw.ac.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

ebs.online.hw.ac.uk

Open Graph description is not detected on the main page of Ebs Online Hw. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: