Report Summary

  • 73

    Performance

    Renders faster than
    83% of other websites

  • 50

    Accessibility

    Visual factors better than
    that of 20% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    19% of websites

  • 50

    SEO

    Google-friendlier than
    18% of websites

emarketing.hinews.cn

南海网广告服务

Page Load Speed

35.6 sec in total

First Response

5.6 sec

Resources Loaded

29.7 sec

Page Rendered

202 ms

emarketing.hinews.cn screenshot

About Website

Welcome to emarketing.hinews.cn homepage info - get ready to check Emarketing Hinews best content for China right away, or after learning these important things about emarketing.hinews.cn

Visit emarketing.hinews.cn

Key Findings

We analyzed Emarketing.hinews.cn page load time and found that the first response time was 5.6 sec and then it took 29.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 95% of websites can load faster. Unfortunately, there was 1 request timeout, which can generally increase the web page load time, as the browser stays idle while waiting for website response.

Performance Metrics

emarketing.hinews.cn performance score

73

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.3 s

98/100

10%

LCP (Largest Contentful Paint)

Value6.9 s

6/100

25%

SI (Speed Index)

Value5.0 s

63/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.005

100/100

15%

TTI (Time to Interactive)

Value1.3 s

100/100

10%

Network Requests Diagram

emarketing.hinews.cn

5648 ms

pub.css

7144 ms

lzx_150306.css

1103 ms

hdyjw.jpg

4575 ms

1.jpg

971 ms

Our browser made a total of 41 requests to load all elements on the main page. We found that 98% of them (40 requests) were addressed to the original Emarketing.hinews.cn, 2% (1 request) were made to House.hinews.cn. The less responsive or slowest element that took the longest time to load (19.7 sec) belongs to the original domain Emarketing.hinews.cn.

Page Optimization Overview & Recommendations

Page size can be reduced by 63.8 kB (36%)

Content Size

175.0 kB

After Optimization

111.1 kB

In fact, the total size of Emarketing.hinews.cn main page is 175.0 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only 10% of websites need less resources to load. Images take 100.6 kB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 22.4 kB

  • Original 28.1 kB
  • After minification 25.1 kB
  • After compression 5.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 3.0 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 22.4 kB or 80% of the original size.

Image Optimization

-5%

Potential reduce by 4.9 kB

  • Original 100.6 kB
  • After minification 95.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Emarketing Hinews images are well optimized though.

CSS Optimization

-79%

Potential reduce by 36.5 kB

  • Original 46.2 kB
  • After minification 38.3 kB
  • After compression 9.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Emarketing.hinews.cn needs all CSS files to be minified and compressed as it can save up to 36.5 kB or 79% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

17

After Optimization

17

The browser has sent 17 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Emarketing Hinews. According to our analytics all requests are already optimized.

Accessibility Review

emarketing.hinews.cn accessibility score

50

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

High

<object> elements do not have alternate text

Best Practices

emarketing.hinews.cn best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

High

Browser errors were logged to the console

SEO Factors

emarketing.hinews.cn SEO score

50

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Document uses plugins

Language and Encoding

  • Language Detected

    ZH

  • Language Claimed

    N/A

  • Encoding

    GB2312

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Emarketing.hinews.cn can be misinterpreted by Google and other search engines. Our service has detected that Chinese is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Emarketing.hinews.cn main page’s claimed encoding is gb2312. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Emarketing Hinews. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: