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Page load speed analysis

  • 60/100

    Normal result
  • 7

    Successful tests
  • 1

    Failed test
  • First response

    357 ms

  • Resources loaded

    3.3 sec

  • Page rendered

    506 ms

  • Total page load time

    4.1 sec

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We analyzed page load time and found that the first response time was 357 ms and then it took 3.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Page optimization

  • HTML 217.7 kB
    Images 2.9 MB
    Javascripts 163.0 kB
    CSS 25.7 kB

    In fact, the total size of main page is 3.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 2.9 MB which makes up the majority of the site volume.

    • Original 217.7 kB
    • After minification 181.4 kB
    • After compression 24.2 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 36.3 kB, which is 17% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 193.5 kB or 89% of the original size.

    • Original 2.9 MB
    • After optimization 2.2 MB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Hamilton Direct needs image optimization as it can save up to 697.1 kB or 24% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

    • Original 163.0 kB
    • After minification 162.7 kB
    • After compression 57.5 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 105.5 kB or 65% of the original size.

    • Original 25.7 kB
    • After minification 25.7 kB
    • After compression 4.9 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 20.8 kB or 81% of the original size.

Network requests diagram

  • jquery-ui.min.css
  • city_fonts_12_01_15.css
  • city-products_14_11_27.css
  • city-toplvl_16_03_14.css
  • city-toplvl-home_14_11_27.css
  • footer_header_15_01_12.css
  • jquery.min.js
  • auth.js
  • jquery-ui.min.js
  • masonry.pkgd.min.js
  • jquery.imagesloaded.min.js
  • jquery.infinitescroll.min.js
  • analytics.js
  • ui-bg_flat_75_ffffff_40x100.png
  • toplvl_bg.png
  • top_bar_location.png
  • arrowdown_nav.png
  • 0000038.gif
  • plus_favelogo_sm.png
  • black50.png
  • citdirect_w_lg_icon.png
  • search_sm_icon_w.png
  • listing_placeholder.png
  • convert-more-users_logo.png
  • sign-me-up_logo.png
  • stagefx-2_logo.jpg
  • wise-water-international_logo.jpg
  • krown_logo.png
  • add_item_marketplace.png
  • next.png
  • previous.png
  • bm_updated_placeholder.png
  • websites_placeholder.png
  • bm_created_placeholder.png
  • mcphail-auto-service-and-sales_logo.png
  • rosemarie-k-fleischer-professional-corporation-cpa_logo.jpg
  • rosemarie-k-fleischer-professional-corporation-cpa-start-paragraph.jpg
  • safe-gold_logo.png
  • shop_icon_w.png
  • simply_accounting_by_sage1395249781-1.jpg
  • skillz1430620520-1.jpg
  • elite-leadership-martial-arts_logo.png
  • brands_placeholder.png
  • quickbooks_11385668560-1.gif
  • bathroom-tiles-hamilton-1.jpg
  • discount-flooring-1.jpg
  • laminate-flooring-1-1.jpg
  • flooring-deals-1.jpg
  • roto-rooter-1_logo.png
  • MyriadWebPro.ttf
  • collect
  • hamilton-on-bg.jpg
  • city_fonts_012816.woff
  • MyriadWebPro-Bold.ttf
  • exhaust_services1456334982-1.jpg
  • automotive_engine_and_transmission_service1456334557-1.jpg
  • dr-brian-paul-optometrist-at-brantford-medical-centre_logo.png
  • adult_eye_exams_11438283693-1.png
  • automotive_computer_diagnostic_services1448315312-1.png
  • digital_retinal_imaging1446757038-1.jpg
  • gold-hamilton-9055474653-1.jpg
  • smart-gold_logo.jpg
  • jewellery_buyers_hamilton_905_547_46531454268138-1.png
  • gold_hamilton_90538546531439290762-1.jpg
  • gold_buyers_hamilton_905_385_46531439290664-1.jpg
  • announcing_right_way_auto_sales1431781144-1.png
  • right-way-auto-repair_logo.jpg
  • videos_placeholder.png
  • breadcrumb_arrow.png
  • connect_email.png
  • connect_facebook.png
  • connect_linkedin.png
  • connect_twitter.png
  • connect_youtube.png
  • connect_googleplus.png
  • connect_pinterest.png
  • connect_stumbleupon.png
  • connect_tumblr.png
  • connect_instagram_icon.png

Our browser made a total of 80 requests to load all elements on the main page. We found that 89% of them (71 requests) were addressed to the original, 9% (7 requests) were made to and 3% (2 requests) were made to The less responsive or slowest element that took the longest time to load (2.4 sec) belongs to the original domain

Additional info on


The browser has sent 76 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Hamilton Direct. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.









Possible request optimization











Normal result

IP address uses IP addresses which are currently shared with 8 other domains. The more sites share the same stack of IP addresses, the higher the host server’s workload is. It is strongly recommended that the host server should be changed or the hosting provider should be requested to give a different (separate) IP address for this domain.

Normal result

IP Trace

DNS records

Type Host Target/ip TTL Other
A 300
A 300
A 300
NS 300
NS 300

Language and encoding

Good result


EN en language flag


EN en language flag





Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Poor result

Visitor World Map

Country of origin for 97.5% of all visits is Canada. It lies approximately 1130 miles away from the server location (United States) and such a distance cannot critically affect website speed, but moving the server closer to their user base in Canada can speed up page load time anyway.

Normal result

Normal result

Social Sharing Optimization

Open Graph data is detected on the main page of Hamilton Direct. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook:

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