Tools & Wizards About Us
harley-davidson.com screenshot

Report Summary

  • 15

    Performance

    Renders faster than
    27% of other websites

  • 73

    Accessibility

    Visual factors better than
    that of 39% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 91

    SEO

    Google-friendlier than
    71% of websites

harley-davidson.com

Official Harley-Davidson Online Store | Harley-Davidson USA

Page Load Speed

1.5 sec in total

First Response

31 ms

Resources Loaded

1.2 sec

Page Rendered

187 ms

harley-davidson.com screenshot

About Website

Visit harley-davidson.com now to see the best up-to-date Harley Davidson content for United States and also check out these interesting facts you probably never knew about harley-davidson.com

Shop the Official Harley-Davidson site for new & used motorcycles, genuine parts & apparel. Locate a dealer or sign up for a test ride. Free Shipping over $50.

Visit harley-davidson.com

Key Findings

We analyzed Harley-davidson.com page load time and found that the first response time was 31 ms and then it took 1.4 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 25% of websites can load faster.

Performance Metrics

harley-davidson.com performance score

15

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value9.7 s

0/100

10%

LCP (Largest Contentful Paint)

Value23.3 s

0/100

25%

SI (Speed Index)

Value21.2 s

0/100

10%

TBT (Total Blocking Time)

Value29,480 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.006

100/100

15%

TTI (Time to Interactive)

Value48.2 s

0/100

10%

Network Requests Diagram

harley-davidson.com

31 ms

home.html

31 ms

hdserviceimpl.js

13 ms

hdserviceimpl2.js

14 ms

externalurlslist.js

16 ms

Our browser made a total of 89 requests to load all elements on the main page. We found that 80% of them (71 requests) were addressed to the original Harley-davidson.com, 4% (4 requests) were made to Assets.adobedtm.com and 2% (2 requests) were made to Ad.doubleclick.net. The less responsive or slowest element that took the longest time to load (327 ms) belongs to the original domain Harley-davidson.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 4.7 MB (49%)

Content Size

9.5 MB

After Optimization

4.9 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Harley-davidson.com main page is 9.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 6.8 MB which makes up the majority of the site volume.

HTML Optimization

-92%

Potential reduce by 202.6 kB

  • Original 220.4 kB
  • After minification 103.8 kB
  • After compression 17.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 116.6 kB, which is 53% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 202.6 kB or 92% of the original size.

Image Optimization

-39%

Potential reduce by 2.7 MB

  • Original 6.8 MB
  • After minification 4.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Harley Davidson needs image optimization as it can save up to 2.7 MB or 39% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-74%

Potential reduce by 1.4 MB

  • Original 1.9 MB
  • After minification 1.7 MB
  • After compression 486.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.4 MB or 74% of the original size.

CSS Optimization

-64%

Potential reduce by 362.5 kB

  • Original 568.2 kB
  • After minification 551.7 kB
  • After compression 205.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Harley-davidson.com needs all CSS files to be minified and compressed as it can save up to 362.5 kB or 64% of the original size.

Requests Breakdown

Number of requests can be reduced by 42 (51%)

Requests Now

83

After Optimization

41

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 83 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Harley Davidson. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 31 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

harley-davidson.com

harley-davidson.com

31 ms

home.html

home.html

31 ms

hdserviceimpl.js

hdserviceimpl.js

13 ms

hdserviceimpl2.js

hdserviceimpl2.js

14 ms

externalurlslist.js

externalurlslist.js

16 ms

profile-publisher.js

profile-publisher.js

13 ms

satelliteLib-f7389711a30f88bca866fdba8f7c7d19d5e2e584.js

satelliteLib-f7389711a30f88bca866fdba8f7c7d19d5e2e584.js

13 ms

jquery.min.js

jquery.min.js

60 ms

clientlibs.hdbase.min.js

clientlibs.hdbase.min.js

27 ms

clientlib.analytics-starcom.min.js

clientlib.analytics-starcom.min.js

24 ms

clientlib.analytics_sitecatalyst.min.js

clientlib.analytics_sitecatalyst.min.js

24 ms

clientlibs.globalNav.min.css

clientlibs.globalNav.min.css

43 ms

clientlibs.common.min.css

clientlibs.common.min.css

51 ms

clientlibs.common.min.js

clientlibs.common.min.js

46 ms

hd_language.js

hd_language.js

44 ms

profile.js

profile.js

49 ms

jquery-ui.js

jquery-ui.js

47 ms

BrightcoveExperiences.js

BrightcoveExperiences.js

18 ms

clientlibs.mediaplayer.min.css

clientlibs.mediaplayer.min.css

46 ms

clientlibs.jqureyjcarousel.min.js

clientlibs.jqureyjcarousel.min.js

46 ms

clientlibs.hash.min.js

clientlibs.hash.min.js

47 ms

clientlibs.mediaplayer.min.js

clientlibs.mediaplayer.min.js

50 ms

clientlibs.brightcoveinit.min.js

clientlibs.brightcoveinit.min.js

53 ms

clientlibs.homeHeroBillboard.min.css

clientlibs.homeHeroBillboard.min.css

54 ms

clientlibs.homeHeroBillboard.min.js

clientlibs.homeHeroBillboard.min.js

55 ms

clientlibs.homepage.min.css

clientlibs.homepage.min.css

57 ms

clientlibs.homepage.min.js

clientlibs.homepage.min.js

79 ms

clientlibs.container.min.css

clientlibs.container.min.css

61 ms

mbox-contents-bd9cb72e067ae16f4042065b8f978ef89734333d.js

mbox-contents-bd9cb72e067ae16f4042065b8f978ef89734333d.js

8 ms

target.js

target.js

86 ms

ajax

ajax

23 ms

hdLogo.gif

hdLogo.gif

16 ms

clientlibs.globalNav.js

clientlibs.globalNav.js

13 ms

nav-head-dl.gif

nav-head-dl.gif

41 ms

hdLogo.png

hdLogo.png

40 ms

site-chrome-scfbacd5f72.png

site-chrome-scfbacd5f72.png

108 ms

prev.png

prev.png

42 ms

next.png

next.png

41 ms

logo-livewire.png

logo-livewire.png

42 ms

rushmore-logo.png

rushmore-logo.png

42 ms

dark-custom-logo-nowatermark.png

dark-custom-logo-nowatermark.png

86 ms

HD_ProjectRushmore_SocialAgg_Badge.png

HD_ProjectRushmore_SocialAgg_Badge.png

107 ms

nav-logo-hcc.png

nav-logo-hcc.png

105 ms

pro-learn-to-ride.jpg

pro-learn-to-ride.jpg

105 ms

pro-bike-builder-my16.jpg

pro-bike-builder-my16.jpg

88 ms

Promo_TestRide_MY16_find_what_moves_you.jpg

Promo_TestRide_MY16_find_what_moves_you.jpg

107 ms

pro-credit-app.jpg

pro-credit-app.jpg

117 ms

pro-find-dealer-my16.jpg

pro-find-dealer-my16.jpg

110 ms

promo-my16-homepage_filmstrip_espot_Denim.jpg

promo-my16-homepage_filmstrip_espot_Denim.jpg

117 ms

pro-livewire.jpg

pro-livewire.jpg

118 ms

hdr-satisfaction-survey.png

hdr-satisfaction-survey.png

117 ms

16-hd-street-glide-1.jpg

16-hd-street-glide-1.jpg

137 ms

my16-s-series-low-rider-s-bilboard-1.jpg

my16-s-series-low-rider-s-bilboard-1.jpg

94 ms

bb-daytona-2016.jpg

bb-daytona-2016.jpg

175 ms

bb-black-label-play-with-fire-2016.jpg

bb-black-label-play-with-fire-2016.jpg

177 ms

my16-cvo-pro-street-breakout-bilboard-1.jpg

my16-cvo-pro-street-breakout-bilboard-1.jpg

104 ms

bb-first-responders-ra-offer.jpg

bb-first-responders-ra-offer.jpg

155 ms

d18ac532-4504-4307-885f-ba7250d47562.woff

d18ac532-4504-4307-885f-ba7250d47562.woff

112 ms

tradegothic-boldcondtwenty-webfont.woff

tradegothic-boldcondtwenty-webfont.woff

120 ms

222e8d7f-4dfa-4dd2-851b-88551942f461.woff

222e8d7f-4dfa-4dd2-851b-88551942f461.woff

124 ms

modal.css

modal.css

308 ms

modal.css

modal.css

303 ms

Stage.js

Stage.js

51 ms

promos-bg.png

promos-bg.png

30 ms

carousel-arrows.png

carousel-arrows.png

33 ms

L21rdC85NS9waWQvNDc5MDI2NzEvdC8w

L21rdC85NS9waWQvNDc5MDI2NzEvdC8w

322 ms

home.html

home.html

26 ms

logo-sfab51e408d.png

logo-sfab51e408d.png

327 ms

s-code-contents-1463f99a3020e89700e9c328ab2014950e227240.js

s-code-contents-1463f99a3020e89700e9c328ab2014950e227240.js

23 ms

ActivityServer.bs

ActivityServer.bs

309 ms

activity;src=4216035;type=invmedia;cat=8av5pnto;ord=7553103873506.188

activity;src=4216035;type=invmedia;cat=8av5pnto;ord=7553103873506.188

306 ms

Playlist.js

Playlist.js

298 ms

satellite-561d4a5035353100140000d3.html

satellite-561d4a5035353100140000d3.html

291 ms

switchcountries.json

switchcountries.json

78 ms

activityi;src=5112567;type=rider0;cat=harle0;ord=6485492680221.796

activityi;src=5112567;type=rider0;cat=harle0;ord=6485492680221.796

63 ms

Masthead.js

Masthead.js

33 ms

s45766987497918

s45766987497918

39 ms

hd_profile-min.js

hd_profile-min.js

20 ms

hd_nav-min.js

hd_nav-min.js

28 ms

Modal.js

Modal.js

58 ms

hd_profile_content-min.js

hd_profile_content-min.js

80 ms

autocomplete_data.js

autocomplete_data.js

29 ms

conversion.js

conversion.js

44 ms

hbjs

hbjs

88 ms

52 ms

x30080r8020181

x30080r8020181

40 ms

activity;src=3833511;type=invmedia;cat=skoxhzgg;ord=1

activity;src=3833511;type=invmedia;cat=skoxhzgg;ord=1

44 ms

loading_gradient_ff6600_32x32.gif

loading_gradient_ff6600_32x32.gif

38 ms

33 ms

Accessibility Review

harley-davidson.com accessibility score

73

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[role]s do not have all required [aria-*] attributes

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

High

[role]s are not contained by their required parent element

High

[role] values are not valid

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best Practices

harley-davidson.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

harley-davidson.com SEO score

91

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Harley-davidson.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Harley-davidson.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

harley-davidson.com

Open Graph description is not detected on the main page of Harley Davidson. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: