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heineken.com.au screenshot

Report Summary

  • 36

    Performance

    Renders faster than
    56% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 89% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

heineken.com.au

Welcome to the world of Heineken® | Heineken.com

Page Load Speed

1.8 sec in total

First Response

211 ms

Resources Loaded

995 ms

Page Rendered

609 ms

heineken.com.au screenshot

About Website

Welcome to heineken.com.au homepage info - get ready to check Heineken best content right away, or after learning these important things about heineken.com.au

Welcome to the official Heineken® website. Discover our story. Explore our beer products. And enjoy responsibly.

Visit heineken.com.au

Key Findings

We analyzed Heineken.com.au page load time and found that the first response time was 211 ms and then it took 1.6 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

heineken.com.au performance score

36

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.2 s

20/100

10%

LCP (Largest Contentful Paint)

Value4.2 s

45/100

25%

SI (Speed Index)

Value8.2 s

20/100

10%

TBT (Total Blocking Time)

Value1,610 ms

12/100

30%

CLS (Cumulative Layout Shift)

Value0.041

99/100

15%

TTI (Time to Interactive)

Value11.2 s

20/100

10%

Network Requests Diagram

heineken.com.au

211 ms

189 ms

agegateway

395 ms

gateway.min.css

5 ms

VisitorIdentification.js

11 ms

Our browser made a total of 22 requests to load all elements on the main page. We found that 5% of them (1 request) were addressed to the original Heineken.com.au, 64% (14 requests) were made to Heineken.com and 9% (2 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (395 ms) relates to the external source Heineken.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 600.3 kB (67%)

Content Size

892.3 kB

After Optimization

292.0 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Heineken.com.au main page is 892.3 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Javascripts take 527.7 kB which makes up the majority of the site volume.

HTML Optimization

-71%

Potential reduce by 18.4 kB

  • Original 25.8 kB
  • After minification 24.4 kB
  • After compression 7.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 18.4 kB or 71% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 89.4 kB
  • After minification 89.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Heineken images are well optimized though.

JavaScript Optimization

-69%

Potential reduce by 366.2 kB

  • Original 527.7 kB
  • After minification 527.2 kB
  • After compression 161.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 366.2 kB or 69% of the original size.

CSS Optimization

-86%

Potential reduce by 215.6 kB

  • Original 249.4 kB
  • After minification 249.3 kB
  • After compression 33.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Heineken.com.au needs all CSS files to be minified and compressed as it can save up to 215.6 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 9 (53%)

Requests Now

17

After Optimization

8

  • Images
  • JavaScript
  • CSS

The browser has sent 17 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Heineken. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

heineken.com.au

heineken.com.au

211 ms

189 ms

agegateway

agegateway

395 ms

gateway.min.css

gateway.min.css

5 ms

VisitorIdentification.js

VisitorIdentification.js

11 ms

gateway.min.js

gateway.min.js

12 ms

bg-agegateway.jpg

bg-agegateway.jpg

66 ms

logo.svg

logo.svg

64 ms

smiling-e-white.png

smiling-e-white.png

63 ms

gtm.js

gtm.js

34 ms

gtm.js

gtm.js

46 ms

world.svg

world.svg

9 ms

futura-condensed-bold.woff

futura-condensed-bold.woff

18 ms

futura-condensed.woff

futura-condensed.woff

18 ms

analytics.js

analytics.js

17 ms

main.min.css

main.min.css

21 ms

controltag

controltag

21 ms

collect

collect

13 ms

main.min.js

main.min.js

8 ms

66 ms

controltag.js.f8e94fa978cc2569e4b4423df4245d7e

controltag.js.f8e94fa978cc2569e4b4423df4245d7e

22 ms

gateway.min.js

gateway.min.js

5 ms

Accessibility Review

heineken.com.au accessibility score

96

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

heineken.com.au best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

heineken.com.au SEO score

83

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Page is blocked from indexing

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Heineken.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Heineken.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

heineken.com.au

Open Graph description is not detected on the main page of Heineken. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: