Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

heineken.ro

Welcome to the world of Heineken® | Heineken.com

Page Load Speed

2.1 sec in total

First Response

266 ms

Resources Loaded

1.3 sec

Page Rendered

585 ms

heineken.ro screenshot

About Website

Click here to check amazing Heineken content. Otherwise, check out these important facts you probably never knew about heineken.ro

Bine ai venit pe websiteul oficial Heineken®. Descoperă povestea noastră. Explorează berile noastre. Și consumă responsabil.

Visit heineken.ro

Key Findings

We analyzed Heineken.ro page load time and found that the first response time was 266 ms and then it took 1.8 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

heineken.ro performance score

0

Network Requests Diagram

heineken.ro

266 ms

130 ms

agegateway

476 ms

gateway.min.css

4 ms

VisitorIdentification.js

11 ms

Our browser made a total of 27 requests to load all elements on the main page. We found that 4% of them (1 request) were addressed to the original Heineken.ro, 52% (14 requests) were made to Heineken.com and 11% (3 requests) were made to Cdn.krxd.net. The less responsive or slowest element that took the longest time to load (476 ms) relates to the external source Heineken.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 605.8 kB (67%)

Content Size

900.0 kB

After Optimization

294.2 kB

In fact, the total size of Heineken.ro main page is 900.0 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Javascripts take 528.1 kB which makes up the majority of the site volume.

HTML Optimization

-72%

Potential reduce by 23.9 kB

  • Original 33.2 kB
  • After minification 31.7 kB
  • After compression 9.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 23.9 kB or 72% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 89.4 kB
  • After minification 89.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Heineken images are well optimized though.

JavaScript Optimization

-69%

Potential reduce by 366.3 kB

  • Original 528.1 kB
  • After minification 527.6 kB
  • After compression 161.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 366.3 kB or 69% of the original size.

CSS Optimization

-86%

Potential reduce by 215.6 kB

  • Original 249.4 kB
  • After minification 249.3 kB
  • After compression 33.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Heineken.ro needs all CSS files to be minified and compressed as it can save up to 215.6 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 11 (55%)

Requests Now

20

After Optimization

9

The browser has sent 20 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Heineken. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and as a result speed up the page load time.

SEO Factors

heineken.ro SEO score

0

Language and Encoding

  • Language Detected

    RO

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Heineken.ro can be misinterpreted by Google and other search engines. Our service has detected that Romanian is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Heineken.ro main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Heineken. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: