Report Summary

  • 26

    Performance

    Renders faster than
    46% of other websites

  • 79

    Accessibility

    Visual factors better than
    that of 48% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 67

    SEO

    Google-friendlier than
    25% of websites

hello-flyer.de

HELLO! Flyer - Werbung am und im Briefkasten | Haushaltswerbung | Aussenwerbung

Page Load Speed

2.5 sec in total

First Response

230 ms

Resources Loaded

1.8 sec

Page Rendered

503 ms

hello-flyer.de screenshot

About Website

Visit hello-flyer.de now to see the best up-to-date HELLO Flyer content and also check out these interesting facts you probably never knew about hello-flyer.de

Der HELLO! Flyer wirbt direkt & plakativ am und im Briefkasten und bietet als Mix aus Haushaltswerbung und Aussenwerbung neue Optionen für modernes Dialogmarketing.

Visit hello-flyer.de

Key Findings

We analyzed Hello-flyer.de page load time and found that the first response time was 230 ms and then it took 2.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

hello-flyer.de performance score

26

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.6 s

31/100

10%

LCP (Largest Contentful Paint)

Value6.5 s

9/100

25%

SI (Speed Index)

Value6.5 s

39/100

10%

TBT (Total Blocking Time)

Value8,270 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.013

100/100

15%

TTI (Time to Interactive)

Value12.9 s

13/100

10%

Network Requests Diagram

hello-flyer.de

230 ms

www.hello-flyer.com

439 ms

css.css

104 ms

swfobject_modified.js

204 ms

cookieconsent.min.css

106 ms

Our browser made a total of 30 requests to load all elements on the main page. We found that 3% of them (1 request) were addressed to the original Hello-flyer.de, 83% (25 requests) were made to Hello-flyer.com and 7% (2 requests) were made to Cdnjs.cloudflare.com. The less responsive or slowest element that took the longest time to load (665 ms) relates to the external source Hello-flyer.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 38.4 kB (26%)

Content Size

150.2 kB

After Optimization

111.8 kB

In fact, the total size of Hello-flyer.de main page is 150.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 106.0 kB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 30.0 kB

  • Original 35.5 kB
  • After minification 29.7 kB
  • After compression 5.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 5.9 kB, which is 16% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 30.0 kB or 84% of the original size.

Image Optimization

-6%

Potential reduce by 6.0 kB

  • Original 106.0 kB
  • After minification 99.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. HELLO Flyer images are well optimized though.

JavaScript Optimization

-32%

Potential reduce by 2.3 kB

  • Original 7.1 kB
  • After minification 7.1 kB
  • After compression 4.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 2.3 kB or 32% of the original size.

CSS Optimization

-10%

Potential reduce by 164 B

  • Original 1.6 kB
  • After minification 1.6 kB
  • After compression 1.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Hello-flyer.de has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 10 (36%)

Requests Now

28

After Optimization

18

The browser has sent 28 CSS, Javascripts, AJAX and image requests in order to completely render the main page of HELLO Flyer. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 4 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

hello-flyer.de accessibility score

79

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

Best Practices

hello-flyer.de best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

hello-flyer.de SEO score

67

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Language and Encoding

  • Language Detected

    DE

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Hello-flyer.de can be misinterpreted by Google and other search engines. Our service has detected that German is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Hello-flyer.de main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of HELLO Flyer. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: