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Page load speed analysis

  • 64/100

    Normal result
  • 4

    Successful tests
  • 4

    Failed tests
  • First response

    221 ms

  • Resources loaded

    1.8 sec

  • Page rendered

    521 ms

  • Total page load time

    2.5 sec

Click here to check amazing Hellofood content for Nigeria. Otherwise, check out these important facts you probably never knew about

We analyzed page load time and found that the first response time was 221 ms and then it took 2.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Page optimization

  • HTML 63.0 kB
    Images 654.7 kB
    Javascripts 630.6 kB
    CSS 326.2 kB

    In fact, the total size of main page is 1.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 20% of websites need less resources to load. Images take 654.7 kB which makes up the majority of the site volume.

    • Original 63.0 kB
    • After minification 51.9 kB
    • After compression 12.3 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 11.1 kB, which is 18% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 50.6 kB or 80% of the original size.

    • Original 654.7 kB
    • After optimization 643.3 kB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Hellofood images are well optimized though.

    • Original 630.6 kB
    • After minification 630.6 kB
    • After compression 190.3 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 440.3 kB or 70% of the original size.

    • Original 326.2 kB
    • After minification 325.9 kB
    • After compression 46.2 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 280.0 kB or 86% of the original size.

Network requests diagram

  • shopMain-996cf046bd5d1c54c8b66c69b5b73ec1.css
  • shopHead-cbee47b2a27a292b713accac34ab977a.js
  • 566322169.js
  • shopMain-2317c7929e93dda9f217f8631a6e1924.js
  • analytics.js
  • event
  • linkid.js
  • logo.png
  • no_pic_logo.png
  • collect
  • collect
  • common-4164619823e24963e694a9140eea0679.png
  • 1
  • HP-banner-%40NG-20160204.jpg
  • HP-banner-%40NG-20150831-Jeviniks.jpg
  • HP-banner-%40NG-20150504-KFC.jpg
  • HP-VoucherHub%20-%20Copy.jpg
  • homepage-splash.jpg
  • n7aa_sqp.jpg
  • n5gc_sqp.png
  • n0aq_1404308485_sqp.jpg
  • n2kf_sqp.png
  • n2dr_sqp.jpg
  • n6cv_sqp.png
  • n3fa_sqp.jpg
  • n7fv_sqp.jpg
  • ga-audiences
  • nr-885.min.js

Our browser made a total of 30 requests to load all elements on the main page. We found that 23% of them (7 requests) were addressed to the original, 37% (11 requests) were made to and 13% (4 requests) were made to The less responsive or slowest element that took the longest time to load (703 ms) belongs to the original domain

Additional info on


The browser has sent 27 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Hellofood. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 6 to 1 for JavaScripts and as a result speed up the page load time.











Possible request optimization













Good result


As for redirects, our browser was forwarded to before it reached this domain.

IP address uses IP address which is currently shared with 4 other domains. The more sites share the same IP address, the higher the host server’s workload is. It is strongly recommended that the host server should be changed or the hosting provider should be requested to give a different (separate) IP address for this domain.

Poor result

IP Trace

DNS records

Type Host Target/ip TTL Other
A 1200
NS 86400
NS 86400

86400 Mname:
Serial: 1596678733
Refresh: 86400
Retry: 7200
Expire: 3600000
Minimum-ttl: 86400
MX 1200 Pri: 0

Language and encoding

Normal result


EN en language flag


EN en language flag





Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that main page’s claimed encoding is . Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

HTTPS certificate

SSL Certificate has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Poor result

Visitor World Map

Country of origin for 96.6% of all visits is Nigeria. It lies approximately 7800 miles away from the server location (United States) and such a long distance can negatively affect website speed, as it takes some time for data to travel back and forth between those places. That’s why one of the best ways to speed up page load time for the majority of users is moving the server to Nigeria or just closer to the user base.

Poor result

Poor result

Social Sharing Optimization

Open Graph description is not detected on the main page of Hellofood. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

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