Analyze Hickman Automotive Group | Proudly Serving Newfoundland

Hickman Automotive Group has sales on new and used cars, trucks, motorcycles and more! With stellar service and parts departments to take care of your vehicle long after the sale!

Page load speed analysis

  • 57/100

    Normal result
  • 6

    Successful tests
  • 2

    Failed tests
  • First response

    523 ms

  • Resources loaded

    2.6 sec

  • Page rendered

    430 ms

  • Total page load time

    3.6 sec

Visit now to see the best up-to-date Hickman Group content for Canada and also check out these interesting facts you probably never knew about

We analyzed page load time and found that the first response time was 523 ms and then it took 3 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Page optimization

  • HTML 160.0 kB
    Images 1.2 MB
    Javascripts 449.2 kB
    CSS 243.4 kB

    In fact, the total size of main page is 2.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 1.2 MB which makes up the majority of the site volume.

    • Original 160.0 kB
    • After minification 144.8 kB
    • After compression 24.7 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 135.3 kB or 85% of the original size.

    • Original 1.2 MB
    • After optimization 1.2 MB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Hickman Group images are well optimized though.

    • Original 449.2 kB
    • After minification 448.9 kB
    • After compression 131.3 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 318.0 kB or 71% of the original size.

    • Original 243.4 kB
    • After minification 230.5 kB
    • After compression 42.7 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 200.7 kB or 82% of the original size.

Network requests diagram

  • bundle.css
  • bundle.js
  • textured.gen.css
  • legacy.gen.css
  • basicRound.gen.css
  • toyota.gen.css
  • layout.gen.css
  • arial.css
  • none.gen.css
  • custom.css
  • bundle.js
  • pixeltag.js
  • displaytracker.js
  • blue-seal-153-100-hickmanmotorslimited-27902.png
  • Burin_121114Ro.png
  • Carbonear_121114Ro.png
  • Clarenville_121114Ro.png
  • clarenville_121714.png
  • Gander_121114Ro.png
  • gander_121714.png
  • Hondahome1.png
  • SelectHome.png
  • StJohns_121114Ro.png
  • chrysler_121714.png
  • 94ed729080771005865220145edef087.png
  • 5c0ae8a02b2b1005840500146edef087.png
  • 3fa49ae012d410058dc810145efa6b30.png
  • loading.gif
  • loading.gif
  • 5edafa205e5710058f8900146edef087.png
  • 5ed6f2e05e57100585e120145efa6b30.png
  • 5ed604985e571005893500146efa6b30.png
  • 847e7fd085c710058e6b005056921b5e.png
  • 5ed3fd105e5710058be210145efa6b30.png
  • dac12d58807b10058ea400146efa6b30.png
  • 5ec998e85e571005893500146efa6b30.png
  • 5ec806905e57100588d420145edef087.png
  • 5ec98d305e57100588d420145edef087.png
  • 5ed030685e5710058be210145efa6b30.png
  • 5ed18ff85e571005893500146efa6b30.png
  • d7401e805ecc100588d420145edef087.png
  • 5ec825d05e57100588d420145edef087.png
  • 5ec9eaf05e57100588d420145edef087.png
  • fontawesome-webfont.woff
  • fontawesome-webfont.woff
  • 64130f1088f91005895f0050569224c3.jpg
  • 033baef885491005813700505692530e.jpg
  • 6d7294e085ac10058a3d005056925658.jpg
  • 7ded9b3085ac10058e6b005056921b5e.jpg
  • 8c0030e885ac10058a96005056925fd3.jpg
  • 7f5160a8895110058ca9005056924175.jpg
  • 904e0de880e61005804410145edef087.jpg
  • ckCookies.js
  • um.gif
  • spacer.gif
  • um.gif
  • um.gif
  • 398676.gif
  • um.gif
  • u.php
  • fontawesome-webfont.ttf
  • um.gif
  • websites.gif
  • displaytracker.js
  • fontawesome-webfont.svg
  • w.gif

Our browser made a total of 71 requests to load all elements on the main page. We found that 18% of them (13 requests) were addressed to the original, 58% (41 requests) were made to and 8% (6 requests) were made to The less responsive or slowest element that took the longest time to load (524 ms) relates to the external source

Additional info on


The browser has sent 64 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Hickman Group. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 6 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.











Possible request optimization













Normal result

IP address uses IP addresses which are currently shared with 11 other domains. The more sites share the same stack of IP addresses, the higher the host server’s workload is. It is strongly recommended that the host server should be changed or the hosting provider should be requested to give a different (separate) IP address for this domain.

Normal result

IP Trace

DNS records

Type Host Target/ip TTL Other
A 300
NS 300
NS 300

300 Mname:
Serial: 3
Refresh: 10800
Retry: 3600
Expire: 604800
Minimum-ttl: 3600

HTTPS certificate

SSL Certificate has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Normal result

Visitor World Map

Country of origin for 100% of all visits is Canada. It lies approximately 1060 miles away from the server location (United States) and such a distance cannot critically affect website speed, but moving the server closer to their user base in Canada can speed up page load time anyway.

Normal result

Poor result

Social Sharing Optimization

Open Graph description is not detected on the main page of Hickman Group. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

Language and encoding

Poor result


N/A  language flag


EN en language flag





Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is English. Our system also found out that main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Share this report in social media

Analyze another website