Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

hicksandhicks.com

Interior design and home furnishings - Hicks and Hicks

Page Load Speed

9.6 sec in total

First Response

194 ms

Resources Loaded

9.1 sec

Page Rendered

246 ms

hicksandhicks.com screenshot

About Website

Welcome to hicksandhicks.com homepage info - get ready to check Hicks And best content for United Kingdom right away, or after learning these important things about hicksandhicks.com

Hicks and Hicks has evolved from selling the best quality bathroom fittings for over 20 years to now offering a comprehensive range of interiors for the home

Visit hicksandhicks.com

Key Findings

We analyzed Hicksandhicks.com page load time and found that the first response time was 194 ms and then it took 9.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

hicksandhicks.com performance score

0

Network Requests Diagram

hicksandhicks.com

194 ms

www.hicksandhicks.com

980 ms

buttons.css

191 ms

skin.css

365 ms

layout.css

265 ms

Our browser made a total of 501 requests to load all elements on the main page. We found that 95% of them (476 requests) were addressed to the original Hicksandhicks.com, 1% (4 requests) were made to Widget.trustpilot.com and 1% (3 requests) were made to Platform.twitter.com. The less responsive or slowest element that took the longest time to load (1.4 sec) belongs to the original domain Hicksandhicks.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.1 MB (26%)

Content Size

4.1 MB

After Optimization

3.0 MB

In fact, the total size of Hicksandhicks.com main page is 4.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 3.2 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 339.0 kB

  • Original 405.7 kB
  • After minification 342.0 kB
  • After compression 66.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 63.7 kB, which is 16% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 339.0 kB or 84% of the original size.

Image Optimization

-11%

Potential reduce by 338.3 kB

  • Original 3.2 MB
  • After minification 2.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Hicks And needs image optimization as it can save up to 338.3 kB or 11% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-70%

Potential reduce by 343.9 kB

  • Original 488.1 kB
  • After minification 452.8 kB
  • After compression 144.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 343.9 kB or 70% of the original size.

CSS Optimization

-84%

Potential reduce by 66.9 kB

  • Original 79.7 kB
  • After minification 59.9 kB
  • After compression 12.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Hicksandhicks.com needs all CSS files to be minified and compressed as it can save up to 66.9 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 27 (5%)

Requests Now

496

After Optimization

469

The browser has sent 496 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Hicks And. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 25 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

SEO Factors

hicksandhicks.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Hicksandhicks.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Hicksandhicks.com main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Hicks And. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: