Report Summary

  • 62

    Performance

    Renders faster than
    77% of other websites

  • 66

    Accessibility

    Visual factors better than
    that of 31% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

higher-education-marketing.com

Get More Students with HEM Education Marketing Solutions

Page Load Speed

5.6 sec in total

First Response

141 ms

Resources Loaded

5.2 sec

Page Rendered

284 ms

higher-education-marketing.com screenshot

About Website

Welcome to higher-education-marketing.com homepage info - get ready to check Higher Education Marketing best content for India right away, or after learning these important things about higher-education-marketing.com

Boost enrollment and lead generation for schools, colleges, and universities with HEM Education Marketing Solutions. Learn more today!

Visit higher-education-marketing.com

Key Findings

We analyzed Higher-education-marketing.com page load time and found that the first response time was 141 ms and then it took 5.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

higher-education-marketing.com performance score

62

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.0 s

23/100

10%

LCP (Largest Contentful Paint)

Value9.0 s

1/100

25%

SI (Speed Index)

Value4.5 s

72/100

10%

TBT (Total Blocking Time)

Value10 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value5.1 s

75/100

10%

Network Requests Diagram

higher-education-marketing.com

141 ms

www.higher-education-marketing.com

1165 ms

style.css

220 ms

modernizr-1.6.min.js

98 ms

jquery-1.9.1.js

13 ms

Our browser made a total of 158 requests to load all elements on the main page. We found that 73% of them (116 requests) were addressed to the original Higher-education-marketing.com, 4% (7 requests) were made to Fonts.googleapis.com and 4% (6 requests) were made to App.brightinfo.com. The less responsive or slowest element that took the longest time to load (2.6 sec) belongs to the original domain Higher-education-marketing.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.7 MB (48%)

Content Size

3.5 MB

After Optimization

1.8 MB

In fact, the total size of Higher-education-marketing.com main page is 3.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 2.1 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 77.5 kB

  • Original 93.5 kB
  • After minification 85.3 kB
  • After compression 16.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 77.5 kB or 83% of the original size.

Image Optimization

-29%

Potential reduce by 624.1 kB

  • Original 2.1 MB
  • After minification 1.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Higher Education Marketing needs image optimization as it can save up to 624.1 kB or 29% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-70%

Potential reduce by 569.8 kB

  • Original 808.9 kB
  • After minification 748.5 kB
  • After compression 239.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 569.8 kB or 70% of the original size.

CSS Optimization

-88%

Potential reduce by 405.6 kB

  • Original 460.3 kB
  • After minification 415.7 kB
  • After compression 54.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Higher-education-marketing.com needs all CSS files to be minified and compressed as it can save up to 405.6 kB or 88% of the original size.

Requests Breakdown

Number of requests can be reduced by 86 (57%)

Requests Now

151

After Optimization

65

The browser has sent 151 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Higher Education Marketing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 55 to 1 for JavaScripts and from 24 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

higher-education-marketing.com accessibility score

66

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

higher-education-marketing.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

higher-education-marketing.com SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Higher-education-marketing.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Higher-education-marketing.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Higher Education Marketing. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: