Tools & Wizards About Us
hippo.se screenshot

Report Summary

  • 25

    Performance

    Renders faster than
    44% of other websites

  • 92

    Accessibility

    Visual factors better than
    that of 80% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 99

    SEO

    Google-friendlier than
    93% of websites

hippo.se

Övriga varumärken - hästfoder | Svenska Foder

Page Load Speed

4.8 sec in total

First Response

361 ms

Resources Loaded

4.1 sec

Page Rendered

276 ms

hippo.se screenshot

About Website

Welcome to hippo.se homepage info - get ready to check Hippo best content right away, or after learning these important things about hippo.se

Vi har inte bara hästfoder, via våra återförsäljare och Djur&Natur-butiker hittar du även tillskott, vitaminer och strömedel.

Visit hippo.se

Key Findings

We analyzed Hippo.se page load time and found that the first response time was 361 ms and then it took 4.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

hippo.se performance score

25

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.6 s

0/100

10%

LCP (Largest Contentful Paint)

Value17.1 s

0/100

25%

SI (Speed Index)

Value10.9 s

6/100

10%

TBT (Total Blocking Time)

Value970 ms

28/100

30%

CLS (Cumulative Layout Shift)

Value0.026

100/100

15%

TTI (Time to Interactive)

Value14.4 s

9/100

10%

Network Requests Diagram

hippo.se

361 ms

407 ms

djuronatur.svenskafoder.se

726 ms

djuronatur.svenskafoder.se

383 ms

common.css

214 ms

Our browser made a total of 73 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Hippo.se, 75% (55 requests) were made to Djuronatur.svenskafoder.se and 4% (3 requests) were made to Vs21.tawk.to. The less responsive or slowest element that took the longest time to load (1.2 sec) relates to the external source Djuronatur.svenskafoder.se.

Page Optimization Overview & Recommendations

Page size can be reduced by 528.1 kB (40%)

Content Size

1.3 MB

After Optimization

803.9 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Hippo.se main page is 1.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Images take 653.7 kB which makes up the majority of the site volume.

HTML Optimization

-41%

Potential reduce by 262 B

  • Original 640 B
  • After minification 637 B
  • After compression 378 B

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 262 B or 41% of the original size.

Image Optimization

-4%

Potential reduce by 29.4 kB

  • Original 653.7 kB
  • After minification 624.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Hippo images are well optimized though.

JavaScript Optimization

-73%

Potential reduce by 472.0 kB

  • Original 643.9 kB
  • After minification 643.1 kB
  • After compression 171.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 472.0 kB or 73% of the original size.

CSS Optimization

-78%

Potential reduce by 26.5 kB

  • Original 33.8 kB
  • After minification 29.4 kB
  • After compression 7.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Hippo.se needs all CSS files to be minified and compressed as it can save up to 26.5 kB or 78% of the original size.

Requests Breakdown

Number of requests can be reduced by 41 (61%)

Requests Now

67

After Optimization

26

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 67 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Hippo. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

hippo.se

hippo.se

361 ms

407 ms

djuronatur.svenskafoder.se

djuronatur.svenskafoder.se

726 ms

djuronatur.svenskafoder.se

djuronatur.svenskafoder.se

383 ms

common.css

common.css

214 ms

dn.css

dn.css

319 ms

jquery.min.js

jquery.min.js

28 ms

jquery-ui.min.js

jquery-ui.min.js

852 ms

jquery.cycle2.css

jquery.cycle2.css

213 ms

jquery.cycle2.full.js

jquery.cycle2.full.js

438 ms

jquery.tablesorter.min.js

jquery.tablesorter.min.js

341 ms

script.asp

script.asp

338 ms

mobile.js

mobile.js

336 ms

getimage.aspx

getimage.aspx

1025 ms

logo2010.gif

logo2010.gif

175 ms

quickSearchTB_bg.png

quickSearchTB_bg.png

177 ms

quickSearchBT_bg.png

quickSearchBT_bg.png

173 ms

19466.jpg

19466.jpg

537 ms

grayshade.png

grayshade.png

172 ms

19467.jpg

19467.jpg

461 ms

content_bg.png

content_bg.png

227 ms

white_05.gif

white_05.gif

220 ms

white_17.gif

white_17.gif

225 ms

white_19.gif

white_19.gif

239 ms

white_29.gif

white_29.gif

328 ms

white_31.gif

white_31.gif

330 ms

white_33.gif

white_33.gif

329 ms

white_35.gif

white_35.gif

346 ms

white_37.gif

white_37.gif

445 ms

white_39.gif

white_39.gif

444 ms

getimage.aspx

getimage.aspx

444 ms

white_43.gif

white_43.gif

456 ms

white_45.gif

white_45.gif

550 ms

white_47.gif

white_47.gif

550 ms

white_49.gif

white_49.gif

550 ms

white_51.gif

white_51.gif

560 ms

white_53.gif

white_53.gif

563 ms

white_57.gif

white_57.gif

637 ms

white_59.gif

white_59.gif

658 ms

getimage.aspx

getimage.aspx

657 ms

getimage.aspx

getimage.aspx

656 ms

getimage.aspx

getimage.aspx

681 ms

all.js

all.js

28 ms

topbar_bg.gif

topbar_bg.gif

679 ms

topbar.html

topbar.html

736 ms

18967.jpg

18967.jpg

1158 ms

head_bg.gif

head_bg.gif

732 ms

icoHome.png

icoHome.png

738 ms

icoPhone.png

icoPhone.png

743 ms

icoPrint.png

icoPrint.png

750 ms

icoLogin.png

icoLogin.png

817 ms

ga.js

ga.js

42 ms

default

default

336 ms

__utm.gif

__utm.gif

20 ms

menu0_bg.png

menu0_bg.png

705 ms

menu0_active_bg.gif

menu0_active_bg.gif

716 ms

main_bg.gif

main_bg.gif

720 ms

134 ms

menu1_inactive.gif

menu1_inactive.gif

712 ms

xd_arbiter.php

xd_arbiter.php

31 ms

xd_arbiter.php

xd_arbiter.php

44 ms

menu2_bg.gif

menu2_bg.gif

739 ms

content_bg2.png

content_bg2.png

758 ms

footer_bg.gif

footer_bg.gif

759 ms

icons.png

icons.png

58 ms

1458467887546

1458467887546

231 ms

160 ms

38 ms

252 ms

v3

v3

58 ms

printstyle.css

printstyle.css

107 ms

mobile.css

mobile.css

108 ms

ping

ping

57 ms

Accessibility Review

hippo.se accessibility score

92

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

hippo.se best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

hippo.se SEO score

99

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    SV

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Hippo.se can be misinterpreted by Google and other search engines. Our service has detected that Swedish is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Hippo.se main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

hippo.se

Open Graph description is not detected on the main page of Hippo. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: