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hollywoodbeverage.com screenshot

Report Summary

  • 12

    Performance

    Renders faster than
    25% of other websites

  • 55

    Accessibility

    Visual factors better than
    that of 23% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 91

    SEO

    Google-friendlier than
    71% of websites

hollywoodbeverage.com

Hollywood Beverage | Liquor Beer Wine | Refillable Growlers | Hollywood Beverage in Portland, Oregon

Page Load Speed

3.3 sec in total

First Response

372 ms

Resources Loaded

2 sec

Page Rendered

913 ms

hollywoodbeverage.com screenshot

About Website

Welcome to hollywoodbeverage.com homepage info - get ready to check Hollywood Beverage best content right away, or after learning these important things about hollywoodbeverage.com

Hollywood Beverage is Portland's oldest & best liquor store with refillable growlers, mixers, beer, barware, wine, cigars & fine tobacco. Now in Gladstone!

Visit hollywoodbeverage.com

Key Findings

We analyzed Hollywoodbeverage.com page load time and found that the first response time was 372 ms and then it took 2.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

hollywoodbeverage.com performance score

12

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.9 s

1/100

10%

LCP (Largest Contentful Paint)

Value9.8 s

0/100

25%

SI (Speed Index)

Value11.3 s

5/100

10%

TBT (Total Blocking Time)

Value11,420 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.142

78/100

15%

TTI (Time to Interactive)

Value21.0 s

1/100

10%

Network Requests Diagram

www.hollywoodbeverage.com

372 ms

css

51 ms

css

52 ms

css

52 ms

js

195 ms

Our browser made a total of 62 requests to load all elements on the main page. We found that 73% of them (45 requests) were addressed to the original Hollywoodbeverage.com, 11% (7 requests) were made to Fonts.gstatic.com and 5% (3 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (666 ms) relates to the external source Google.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 147.8 kB (24%)

Content Size

605.1 kB

After Optimization

457.4 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Hollywoodbeverage.com main page is 605.1 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 373.2 kB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 45.4 kB

  • Original 55.2 kB
  • After minification 42.3 kB
  • After compression 9.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 12.9 kB, which is 23% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 45.4 kB or 82% of the original size.

Image Optimization

-24%

Potential reduce by 91.0 kB

  • Original 373.2 kB
  • After minification 282.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Hollywood Beverage needs image optimization as it can save up to 91.0 kB or 24% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-3%

Potential reduce by 4.7 kB

  • Original 142.5 kB
  • After minification 142.5 kB
  • After compression 137.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-19%

Potential reduce by 6.7 kB

  • Original 34.3 kB
  • After minification 34.3 kB
  • After compression 27.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Hollywoodbeverage.com needs all CSS files to be minified and compressed as it can save up to 6.7 kB or 19% of the original size.

Requests Breakdown

Number of requests can be reduced by 37 (73%)

Requests Now

51

After Optimization

14

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 51 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Hollywood Beverage. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 23 to 1 for JavaScripts and from 16 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.hollywoodbeverage.com

www.hollywoodbeverage.com

372 ms

css

css

51 ms

css

css

52 ms

css

css

52 ms

js

js

195 ms

style.min.css

style.min.css

211 ms

duplicate-page-and-post-admin.min.css

duplicate-page-and-post-admin.min.css

214 ms

style.css

style.css

214 ms

masonry.css

masonry.css

216 ms

font-awesome.min.css

font-awesome.min.css

217 ms

font-awesome-social.css

font-awesome-social.css

239 ms

prettyPhoto.css

prettyPhoto.css

240 ms

shortcodes.css

shortcodes.css

243 ms

light.css

light.css

243 ms

nivoSlider.css

nivoSlider.css

245 ms

layout-responsive.css

layout-responsive.css

246 ms

skeleton.css

skeleton.css

274 ms

frontend-gtag.min.js

frontend-gtag.min.js

273 ms

jquery.js

jquery.js

280 ms

jquery-migrate.min.js

jquery-migrate.min.js

279 ms

backstretch.js

backstretch.js

279 ms

scripts.js

scripts.js

279 ms

superfish.js

superfish.js

279 ms

modernizr-transitions.js

modernizr-transitions.js

279 ms

jquery.selectbox.js

jquery.selectbox.js

360 ms

prettyPhoto.js

prettyPhoto.js

361 ms

fitVids.js

fitVids.js

359 ms

nivoSlider.js

nivoSlider.js

363 ms

imagesloaded.min.js

imagesloaded.min.js

359 ms

masonry.min.js

masonry.min.js

361 ms

hoverIntent.min.js

hoverIntent.min.js

388 ms

core.min.js

core.min.js

386 ms

widget.min.js

widget.min.js

387 ms

tabs.min.js

tabs.min.js

386 ms

comment-reply.min.js

comment-reply.min.js

387 ms

wp-embed.min.js

wp-embed.min.js

386 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

458 ms

js

js

131 ms

style.css

style.css

256 ms

analytics.js

analytics.js

43 ms

collect

collect

403 ms

embed

embed

470 ms

embed

embed

666 ms

f990.png

f990.png

248 ms

Hollywood_Bev_Logo.png

Hollywood_Bev_Logo.png

425 ms

fff90.png

fff90.png

248 ms

taplister_icon_30px_white.png

taplister_icon_30px_white.png

246 ms

bg-black.png

bg-black.png

393 ms

beer-wine-380x380.jpg

beer-wine-380x380.jpg

424 ms

cocktail-girl-380x300.png

cocktail-girl-380x300.png

415 ms

barcart-380x380.jpg

barcart-380x380.jpg

414 ms

hwb18percent.jpg

hwb18percent.jpg

180 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVQ.woff

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVQ.woff

163 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4uaVQ.woff

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4uaVQ.woff

163 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4uaVQ.woff

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4uaVQ.woff

150 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVQ.woff

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVQ.woff

146 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4uaVQ.woff

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4uaVQ.woff

147 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgshZ1x4gaVQ.woff

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgshZ1x4gaVQ.woff

148 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgshZ1x4uaVQ.woff

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgshZ1x4uaVQ.woff

149 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

151 ms

fontawesome-social-webfont.woff

fontawesome-social-webfont.woff

151 ms

js

js

116 ms

Accessibility Review

hollywoodbeverage.com accessibility score

55

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

hollywoodbeverage.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

hollywoodbeverage.com SEO score

91

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Hollywoodbeverage.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Hollywoodbeverage.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

hollywoodbeverage.com

Open Graph data is detected on the main page of Hollywood Beverage. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: