Analyze House of Fraser - Fashion, Beauty, Gifts, Home, Electricals & More

Discover men’s, women’s and kids’ luxury clothing, shoes and accessories from the most coveted designer brands at House of Fraser. Shop the latest collections now.

Page load speed analysis

  • 30/100

    Normal result
  • 4

    Successful tests
  • 4

    Failed tests
  • First response

    758 ms

  • Resources loaded

    90.8 sec

  • Page rendered

    29.4 sec

  • Total page load time

    120.9 sec

Visit now to see the best up-to-date House Of Fraser content for Japan and also check out these interesting facts you probably never knew about

We analyzed page load time and found that the first response time was 758 ms and then it took 120.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 95% of websites can load faster. Unfortunately, there were 5 request timeouts, which can generally increase the web page load time, as the browser stays idle while waiting for website response.

Page optimization

  • HTML 482.6 kB
    Images 3.4 MB
    Javascripts 2.6 MB
    CSS 591.1 kB

    In fact, the total size of main page is 7.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 85% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 3.4 MB which makes up the majority of the site volume.

    • Original 482.6 kB
    • After minification 368.3 kB
    • After compression 43.9 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 114.3 kB, which is 24% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 438.7 kB or 91% of the original size.

    • Original 3.4 MB
    • After optimization 3.3 MB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. House Of Fraser images are well optimized though.

    • Original 2.6 MB
    • After minification 2.6 MB
    • After compression 778.9 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.8 MB or 70% of the original size.

    • Original 591.1 kB
    • After minification 579.3 kB
    • After compression 117.4 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 473.7 kB or 80% of the original size.

Network requests diagram

  • styles.bundle
  • css
  • satelliteLib-4ceb71bd642ce7967a9a949fb358cbc1e0191df3.js
  • common.bundle
  • dcstorm.bundle
  • mmcore.js
  • requirejs.min.js
  • common.bundle
  • br-trk-5284.js
  • satellite-584979f764746d1fb9009be3.js
  • satellite-5849864e64746d1fbf00a0a7.js
  • iframe_api
  • px.gif
  • www-widgetapi.js
  • mmpackage-1.8.js
  • union-jack.svg
  • 4288_D41928FE_132B_4850_ACD3_58F788C51D68.js
  • HoF-logo_tcm2031-5517.png
  • womenssteals_mm_2908_tcm2031-43212.jpg
  • MegaMenu_0409_dep_MW_tcm2031-43213.jpg
  • MegaMenu_0409_dep_shoes_tcm2031-43214.jpg
  • Bags-Dep-MM-040917_tcm2031-43215.jpg
  • MegaMenu_0409_dep_BT_tcm2031-43240.jpg
  • MegaMenu_0409_dep_kids_tcm2031-43216.jpg
  • MegaMenu_0409_dep_home_tcm2031-43217.jpg
  • Elec_Department_tcm2031-43218.jpg
  • furn-dep-MM-210817-23232_tcm2031-39069.jpg
  • MM_Gifts%20For%20Her_tcm2031-19019.jpg
  • MegaMenu_0409_brand_WW_tcm2031-43225.jpg
  • Barbour_bw_tcm2031-42512.jpg
  • ISSA_bw_tcm2031-42513.jpg
  • PoloRalphLauren_bw_tcm2031-42514.jpg
  • Junipa_bw_tcm2031-42515.jpeg
  • HP_large1_040917_OY_tcm2031-42242.jpg
  • HP_small2_040917_OY_tcm2031-42243.jpg
  • HP_large2_040917_OY_tcm2031-42244.jpg
  • HP_small1_040917_OY_tcm2031-42246.jpg
  • HP_large3_040917_OY_tcm2031-42247.jpg
  • HP_small3_040917_OY_tcm2031-42248.jpg
  • HP_large4_040917_OY_tcm2031-42521.jpg
  • HP_small4_040917_OY_tcm2031-42250.jpg
  • apple-store_tcm2031-18784.png
  • google-play-badge_tcm2031-19175.png
  • pix.gif
  • lqs.aspx
  • 4288.ct.js
  • MegaMenu_0409_brand_SHOES_tcm2031-43226.jpg
  • cJZKeOuBrn4kERxqtaUH3aCWcynf_cDxXwCLxiixG1c.ttf
  • Open-Sans-regular.woff
  • DXI1ORHCpsQm3Vp6mXoaTYnF5uFdDttMLvmWuJdhhgs.ttf
  • Open-Sans-300.woff
  • MTP_ySUJH_bn48VBG8sNSonF5uFdDttMLvmWuJdhhgs.ttf
  • Open-Sans-600.woff
  • k3k702ZOKiLJc3WVjuplzInF5uFdDttMLvmWuJdhhgs.ttf
  • Open-Sans-700.woff
  • HOF_icons.ttf
  • 2NBgzUtEeyB-Xtpr9bm1Cczai8e7xzqnKiVb1EwOy0E.ttf
  • Playfair-Display-regular.woff
  • UC3ZEjagJi85gF9qFaBgIETamuWRjOQSPxoOXgdYd7c.ttf
  • Playfair-Display-700.woff
  • UC3ZEjagJi85gF9qFaBgIA0DQt4XpTxu2mZR8niJHm4.ttf
  • Playfair-Display-900.woff
  • MegaMenu_0409_brand_BAGS_tcm2031-43227.jpg
  • BT-BRAND-MM_tcm2031-38703.jpg
  • MegaMenu_0409_brand_KIDS_tcm2031-43228.jpg
  • home-brand-MM-040917_tcm2031-43229.jpg
  • ELEC-BRAND-MM_tcm2031-18904.jpg
  • MM_image_050417_tcm2031-38910.jpg
  • HP_hero_040917_OY_tcm2031-43196.jpg
  • HP_NA_290817_08_tcm2031-41893.jpg
  • HP_NA_290817_09_tcm2031-41894.jpg
  • HP_NA_290817_10_tcm2031-41896.jpg
  • HP_NA_040917_tcm2031-42728.jpg
  • desktop_tcm2031-39934.jpg
  • footer-email-signup_tcm2031-19163.jpg
  • card-visa-color.svg
  • card-mastercard-color.svg
  • card-maestro-color.svg
  • card-amex-color.svg
  • card-paypal-color.svg
  • card-hof-pink.png
  • card-hof-blue-master.png
  • safekey.svg
  • geotrust.svg
  • mastercardsecurecode.svg
  • verifiedvisa.svg
  • sessioncam.recorder.js
  • satellite-585bac2464746d6038001868.js
  • satellite-5884f5c064746d47ca0186b0.js
  • analytics.js
  • s-code-contents-2e5b949ccc2f5bd4664e130a0f5de7d5ad753552.js
  • sat.js
  • 1.js
  • nccrum.core.js
  • aquant.js
  • 1
  • ld.js
  • fbevents.js
  • gateway.min.js
  • iadvize.js
  • logcustom.aspx
  • ProcessClickJavaScript.ashx
  • s73265457707457
  • config.aspx
  • collect
  • oct.js
  • geoip2.js
  • js
  • meta_web.php
  • meta_web.php
  • track.gif
  • 332027786996333
  • nccrum.config.js
  • live.1.php
  • fs.survey.js
  • fs.utils.js
  • fs.trigger.js
  • adsct
  • sat.js
  • fs.frame.html
  • event
  • fs.gateway.js
  • storage.php

Our browser made a total of 132 requests to load all elements on the main page. We found that 2% of them (2 requests) were addressed to the original, 49% (65 requests) were made to and 5% (7 requests) were made to The less responsive or slowest element that took the longest time to load (21.6 sec) relates to the external source

Additional info on


The browser has sent 110 CSS, Javascripts, AJAX and image requests in order to completely render the main page of House Of Fraser. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 43 to 1 for JavaScripts and as a result speed up the page load time.











Possible request optimization













Normal result


As for redirects, our browser was forwarded to before it reached this domain.

IP address

This IP address is dedicated to This is the best domain hosting practice .

Normal result

IP Trace

DNS records

Type Host Target/ip TTL Other
A 300
NS 300
NS 300
NS 300

300 Mname:
Serial: 2018082401
Refresh: 28800
Retry: 7200
Expire: 604800
Minimum-ttl: 86400

Language and encoding

Normal result


N/A  language flag


EN en language flag





Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is English. Our system also found out that main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Poor result

Visitor World Map

Country of origin for 77.2% of all visits is Japan. It lies approximately 6720 miles away from the server location (United States) and such a long distance can negatively affect website speed, as it takes some time for data to travel back and forth between those places. That’s why one of the best ways to speed up page load time for the majority of users is moving the server to Japan or just closer to the user base.

Poor result

Good result

Social Sharing Optimization

Open Graph data is detected on the main page of House Of Fraser. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook:

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