Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

shop.helloween.org

HELLOWEEN | Pumpkins Store

Page Load Speed

4.8 sec in total

First Response

338 ms

Resources Loaded

3.6 sec

Page Rendered

793 ms

shop.helloween.org screenshot

About Website

Welcome to shop.helloween.org homepage info - get ready to check Shop HELLOWEEN best content for Russia right away, or after learning these important things about shop.helloween.org

Helloween: Helloween - European Tour 2016 - T-Shirt - Helloween - HN - T-Shirt - Helloween - Classic Logo - Patch - Helloween - Classic Logo - Beanie - Hell

Visit shop.helloween.org

Key Findings

We analyzed Shop.helloween.org page load time and found that the first response time was 338 ms and then it took 4.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

shop.helloween.org performance score

0

Network Requests Diagram

shop.helloween.org

338 ms

en_helloween

798 ms

bootstrap.css

748 ms

offcanvas-menu.css

192 ms

pnotify.custom.css

194 ms

Our browser made a total of 82 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Shop.helloween.org, 91% (75 requests) were made to Shop.bottomrow.com and 2% (2 requests) were made to Code.jquery.com. The less responsive or slowest element that took the longest time to load (857 ms) relates to the external source Shop.bottomrow.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.1 MB (34%)

Content Size

3.3 MB

After Optimization

2.2 MB

In fact, the total size of Shop.helloween.org main page is 3.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 2.0 MB which makes up the majority of the site volume.

HTML Optimization

-92%

Potential reduce by 107.0 kB

  • Original 116.6 kB
  • After minification 82.1 kB
  • After compression 9.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 34.5 kB, which is 30% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 107.0 kB or 92% of the original size.

Image Optimization

-3%

Potential reduce by 51.8 kB

  • Original 2.0 MB
  • After minification 1.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Shop HELLOWEEN images are well optimized though.

JavaScript Optimization

-78%

Potential reduce by 734.5 kB

  • Original 937.3 kB
  • After minification 680.7 kB
  • After compression 202.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 734.5 kB or 78% of the original size.

CSS Optimization

-85%

Potential reduce by 243.9 kB

  • Original 286.7 kB
  • After minification 230.3 kB
  • After compression 42.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Shop.helloween.org needs all CSS files to be minified and compressed as it can save up to 243.9 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 38 (48%)

Requests Now

80

After Optimization

42

The browser has sent 80 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Shop HELLOWEEN. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 34 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

SEO Factors

shop.helloween.org SEO score

0

Language and Encoding

  • Language Detected

    DE

  • Language Claimed

    EN

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Shop.helloween.org can be misinterpreted by Google and other search engines. Our service has detected that German is used on the page, and it does not match the claimed English language. Our system also found out that Shop.helloween.org main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Shop HELLOWEEN. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: