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iab.com screenshot

Report Summary

  • 17

    Performance

    Renders faster than
    32% of other websites

  • 68

    Accessibility

    Visual factors better than
    that of 33% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 68

    SEO

    Google-friendlier than
    28% of websites

iab.com

IAB

Page Load Speed

2.7 sec in total

First Response

130 ms

Resources Loaded

1.7 sec

Page Rendered

902 ms

iab.com screenshot

About Website

Welcome to iab.com homepage info - get ready to check IAB best content for India right away, or after learning these important things about iab.com

Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy.

Visit iab.com

Key Findings

We analyzed Iab.com page load time and found that the first response time was 130 ms and then it took 2.6 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

iab.com performance score

17

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.2 s

3/100

10%

LCP (Largest Contentful Paint)

Value14.4 s

0/100

25%

SI (Speed Index)

Value10.5 s

7/100

10%

TBT (Total Blocking Time)

Value2,850 ms

3/100

30%

CLS (Cumulative Layout Shift)

Value0.001

100/100

15%

TTI (Time to Interactive)

Value32.8 s

0/100

10%

Network Requests Diagram

www.iab.com

130 ms

be2c5049-bd2c-454d-97be-0b863908afc5.css

60 ms

overlay-basic.css

5 ms

main.min.css

12 ms

custom_styles.css

21 ms

Our browser made a total of 103 requests to load all elements on the main page. We found that 78% of them (80 requests) were addressed to the original Iab.com, 4% (4 requests) were made to Iab.net and 3% (3 requests) were made to Fast.fonts.net. The less responsive or slowest element that took the longest time to load (920 ms) relates to the external source Fast.fonts.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.8 MB (27%)

Content Size

6.8 MB

After Optimization

5.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Iab.com main page is 6.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 85% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 5.5 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 101.5 kB

  • Original 126.9 kB
  • After minification 114.4 kB
  • After compression 25.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 101.5 kB or 80% of the original size.

Image Optimization

-16%

Potential reduce by 887.4 kB

  • Original 5.5 MB
  • After minification 4.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, IAB needs image optimization as it can save up to 887.4 kB or 16% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-67%

Potential reduce by 587.3 kB

  • Original 876.7 kB
  • After minification 870.0 kB
  • After compression 289.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 587.3 kB or 67% of the original size.

CSS Optimization

-86%

Potential reduce by 235.1 kB

  • Original 272.1 kB
  • After minification 265.0 kB
  • After compression 37.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Iab.com needs all CSS files to be minified and compressed as it can save up to 235.1 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 27 (27%)

Requests Now

99

After Optimization

72

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 99 CSS, Javascripts, AJAX and image requests in order to completely render the main page of IAB. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 17 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.iab.com

www.iab.com

130 ms

be2c5049-bd2c-454d-97be-0b863908afc5.css

be2c5049-bd2c-454d-97be-0b863908afc5.css

60 ms

overlay-basic.css

overlay-basic.css

5 ms

main.min.css

main.min.css

12 ms

custom_styles.css

custom_styles.css

21 ms

jquery.tools.min.wp-front.v3.js

jquery.tools.min.wp-front.v3.js

9 ms

jquery.min.js

jquery.min.js

31 ms

jquery.json.js

jquery.json.js

13 ms

gravityforms.min.js

gravityforms.min.js

7 ms

adaptive-ads.js

adaptive-ads.js

12 ms

tos.js

tos.js

12 ms

scripts.min.js

scripts.min.js

8 ms

wp-embed.min.js

wp-embed.min.js

6 ms

tos.js

tos.js

14 ms

gpt.js

gpt.js

348 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

336 ms

gtm.js

gtm.js

299 ms

badge-updated.png

badge-updated.png

254 ms

main.js

main.js

77 ms

jquery.mousewheel.min.js

jquery.mousewheel.min.js

23 ms

IAB-Programmatic-Marketplace-2016-2.png

IAB-Programmatic-Marketplace-2016-2.png

26 ms

iab-logo.png

iab-logo.png

19 ms

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menu-arrow-white.png

20 ms

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21 ms

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SherrillHeadshot-299x429-185x124.jpg

25 ms

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rothenberg-says-ad-blocking-is-a-war-against-diversity-and-freedom-of-expression-644x429-185x124.jpg

56 ms

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26 ms

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21 ms

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26 ms

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28 ms

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69 ms

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28 ms

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55 ms

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30 ms

one-in-four-u-s-adults-watches-original-digital-video-according-to-iab-research-4-644x429-185x124.jpg

one-in-four-u-s-adults-watches-original-digital-video-according-to-iab-research-4-644x429-185x124.jpg

53 ms

SCunningham_IAB-Programmatic-644x429-185x124.jpg

SCunningham_IAB-Programmatic-644x429-185x124.jpg

56 ms

iab-sxsw-644x209-185x124.png

iab-sxsw-644x209-185x124.png

71 ms

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iab-mobile-marketplace-2-644x429-185x124.jpg

68 ms

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digital-content-newfronts-2016-3-644x290-185x124.png

57 ms

IAB_Mobile_World_Congress_2016-644x429-185x124.jpg

IAB_Mobile_World_Congress_2016-644x429-185x124.jpg

68 ms

how-the-new-york-times-is-redefining-leadership-in-digital-media-2-644x305-185x124.jpg

how-the-new-york-times-is-redefining-leadership-in-digital-media-2-644x305-185x124.jpg

69 ms

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defining-leadership-in-todays-fast-moving-digital-media-age-2-644x429-185x124.jpg

76 ms

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opening-our-doors-to-online-learning-644x305-185x124.jpg

71 ms

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tbd-title-certification-644x305-185x124.jpg

70 ms

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accreditation-raises-the-bar-for-iab-certification-programs-644x429-185x124.png

77 ms

iab-president-ceo-randall-rothenberg-on-new-tax-bill-in-u-s-house-of-representatives-2-644x429-185x124.jpg

iab-president-ceo-randall-rothenberg-on-new-tax-bill-in-u-s-house-of-representatives-2-644x429-185x124.jpg

81 ms

new-transatlantic-data-transfer-framework-announced-2-644x429-185x124.jpg

new-transatlantic-data-transfer-framework-announced-2-644x429-185x124.jpg

79 ms

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2016-fear-the-lame-duck-644x429-185x124.jpg

79 ms

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native-advertising-3-644x393-185x124.png

77 ms

68-of-marketers-agencies-anticipate-increasing-video-ad-spend-3-644x429-185x124.jpg

68-of-marketers-agencies-anticipate-increasing-video-ad-spend-3-644x429-185x124.jpg

80 ms

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multicultural-member-research-library-3-644x429-185x124.jpg

83 ms

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81 ms

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iab-annual-reports-3-644x429-185x124.png

85 ms

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presidents-reports-2-644x429-185x124.jpg

81 ms

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interactive-glossary-2-644x429-185x124.jpg

83 ms

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IconOnlyCollisionMarker.png

47 ms

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88 ms

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920 ms

iab-memberseal-black-644x429-185x124.gif

iab-memberseal-black-644x429-185x124.gif

78 ms

SCunningham_IAB-Programmatic-644x429.jpg

SCunningham_IAB-Programmatic-644x429.jpg

77 ms

iab-mobile-location-data-guide-for-publishers-2-644x429.jpg

iab-mobile-location-data-guide-for-publishers-2-644x429.jpg

76 ms

iab-mobile-marketplace-2-644x429.jpg

iab-mobile-marketplace-2-644x429.jpg

80 ms

IAB_Mobile_World_Congress_2016-644x429.jpg

IAB_Mobile_World_Congress_2016-644x429.jpg

75 ms

2016-iab-annual-leadership-meeting-insights-ideas-inspiration-644x409.jpg

2016-iab-annual-leadership-meeting-insights-ideas-inspiration-644x409.jpg

71 ms

SherrillHeadshot-299x429.jpg

SherrillHeadshot-299x429.jpg

77 ms

iab-research-original-digital-video-to-be-as-important-as-tv-e1443645791393-644x429.jpg

iab-research-original-digital-video-to-be-as-important-as-tv-e1443645791393-644x429.jpg

72 ms

digital-out-of-home-and-the-internet-of-things-heres-what-you-need-to-know-2-644x429.jpg

digital-out-of-home-and-the-internet-of-things-heres-what-you-need-to-know-2-644x429.jpg

69 ms

joe-laszlo-appointed-to-vice-president-industry-initiatives-iab-2-644x429.jpg

joe-laszlo-appointed-to-vice-president-industry-initiatives-iab-2-644x429.jpg

900 ms

iab-president-ceo-randall-rothenberg-on-new-tax-bill-in-u-s-house-of-representatives-2-644x429.jpg

iab-president-ceo-randall-rothenberg-on-new-tax-bill-in-u-s-house-of-representatives-2-644x429.jpg

68 ms

pubads_impl_81.js

pubads_impl_81.js

64 ms

how-the-new-york-times-is-redefining-leadership-in-digital-media-2-644x305.jpg

how-the-new-york-times-is-redefining-leadership-in-digital-media-2-644x305.jpg

866 ms

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20-year-logo-288.png

866 ms

smartbrief.png

smartbrief.png

864 ms

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ad-blocking-what-you-need-to-know-3-578x243.jpg

865 ms

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iStock_000024561800_Large-578x243.jpg

862 ms

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855 ms

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iab-digital-video-trends-2013-2014-2-578x243.jpg

852 ms

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856 ms

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853 ms

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851 ms

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851 ms

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861 ms

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846 ms

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bg2.png

845 ms

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851 ms

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850 ms

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iab-global-network-644x429.jpg

848 ms

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842 ms

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68-of-marketers-agencies-anticipate-increasing-video-ad-spend-3-644x429.jpg

845 ms

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Big_Data_Concept-644x429.jpg

843 ms

bg1.png

bg1.png

844 ms

iab-quotation.png

iab-quotation.png

843 ms

analytics.js

analytics.js

782 ms

moatcontent.js

moatcontent.js

777 ms

quant.js

quant.js

774 ms

close.png

close.png

106 ms

container.html

container.html

43 ms

pixel;r=1857672031;a=p-aabq9udrpRUDn;labels=CAMPAIGN.undefined.CHANNEL.undefined.STORY.Home.INTEREST%20GROUP.general;fpan=1;fpa=P0-1679831717-1456765245358;ns=0;ce=1;cm=;je=0;sr=1024x768x32;enc=n;dst=0;et=1456765245357;tzo=-180;ref=;url=http%3A%2F%2Fwww.iab.com%2F;ogl=locale.en_US%2Ctype.website%2Ctitle.Home%2Cdescription.Interactive%20Advertising%20Bureau%20(IAB)%C2%A0%E2%80%93%20Empowering%20the%20Media%20and%20Marketing%20Indust%2Curl.http%3A%2F%2Fwww%252Eiab%252Ecom%2F%2Csite_name.IAB%20-%20Empowering%20the%20Marketing%20and%20Media%20Industries%20to%20Thrive%20in%20the%20Digital%20Eco

pixel;r=1857672031;a=p-aabq9udrpRUDn;labels=CAMPAIGN.undefined.CHANNEL.undefined.STORY.Home.INTEREST%20GROUP.general;fpan=1;fpa=P0-1679831717-1456765245358;ns=0;ce=1;cm=;je=0;sr=1024x768x32;enc=n;dst=0;et=1456765245357;tzo=-180;ref=;url=http%3A%2F%2Fwww.iab.com%2F;ogl=locale.en_US%2Ctype.website%2Ctitle.Home%2Cdescription.Interactive%20Advertising%20Bureau%20(IAB)%C2%A0%E2%80%93%20Empowering%20the%20Media%20and%20Marketing%20Indust%2Curl.http%3A%2F%2Fwww%252Eiab%252Ecom%2F%2Csite_name.IAB%20-%20Empowering%20the%20Marketing%20and%20Media%20Industries%20to%20Thrive%20in%20the%20Digital%20Eco

43 ms

collect

collect

34 ms

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64 ms

collect

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24 ms

pixel.gif

pixel.gif

10 ms

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pixel.gif

2 ms

Accessibility Review

iab.com accessibility score

68

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best Practices

iab.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

iab.com SEO score

68

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

High

Page is blocked from indexing

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Iab.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Iab.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

iab.com

Open Graph data is detected on the main page of IAB. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: