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icebreakerinc.com screenshot

Report Summary

  • 75

    Performance

    Renders faster than
    84% of other websites

  • 97

    Accessibility

    Visual factors better than
    that of 92% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 100

    SEO

    Google-friendlier than
    95% of websites

icebreakerinc.com

Icebreaker Products, Cold Weather Gear - Home Page

Page Load Speed

1.4 sec in total

First Response

289 ms

Resources Loaded

883 ms

Page Rendered

210 ms

icebreakerinc.com screenshot

About Website

Click here to check amazing Icebreaker Inc content. Otherwise, check out these important facts you probably never knew about icebreakerinc.com

Great products for the tree stand, duck & deer blinds and other still sitting activities where staying warm becomes a top priority.

Visit icebreakerinc.com

Key Findings

We analyzed Icebreakerinc.com page load time and found that the first response time was 289 ms and then it took 1.1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 20% of websites can load faster.

Performance Metrics

icebreakerinc.com performance score

75

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.0 s

100/100

10%

LCP (Largest Contentful Paint)

Value4.3 s

43/100

25%

SI (Speed Index)

Value1.0 s

100/100

10%

TBT (Total Blocking Time)

Value50 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.311

38/100

15%

TTI (Time to Interactive)

Value4.0 s

87/100

10%

Network Requests Diagram

icebreakerinc.com

289 ms

1styles.css

68 ms

ga.js

5 ms

bg_main4.jpg

393 ms

__utm.gif

12 ms

Our browser made a total of 15 requests to load all elements on the main page. We found that 87% of them (13 requests) were addressed to the original Icebreakerinc.com, 13% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (491 ms) belongs to the original domain Icebreakerinc.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 35.8 kB (8%)

Content Size

470.0 kB

After Optimization

434.1 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Icebreakerinc.com main page is 470.0 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 15% of websites need less resources to load. Images take 438.4 kB which makes up the majority of the site volume.

HTML Optimization

-68%

Potential reduce by 5.4 kB

  • Original 7.8 kB
  • After minification 7.2 kB
  • After compression 2.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 5.4 kB or 68% of the original size.

Image Optimization

-6%

Potential reduce by 25.1 kB

  • Original 438.4 kB
  • After minification 413.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Icebreaker Inc images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 34 B

  • Original 17.2 kB
  • After minification 17.2 kB
  • After compression 17.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-82%

Potential reduce by 5.3 kB

  • Original 6.5 kB
  • After minification 5.5 kB
  • After compression 1.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Icebreakerinc.com needs all CSS files to be minified and compressed as it can save up to 5.3 kB or 82% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

14

After Optimization

14

  • Images
  • JavaScript
  • CSS

The browser has sent 14 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Icebreaker Inc. According to our analytics all requests are already optimized.

Network Requests Diagram

icebreakerinc.com

icebreakerinc.com

289 ms

1styles.css

1styles.css

68 ms

ga.js

ga.js

5 ms

bg_main4.jpg

bg_main4.jpg

393 ms

__utm.gif

__utm.gif

12 ms

spacer5.png

spacer5.png

137 ms

blast.png

blast.png

450 ms

facebook.png

facebook.png

199 ms

bb-1.png

bb-1.png

295 ms

hb-1.png

hb-1.png

302 ms

welcomehdr.png

welcomehdr.png

262 ms

main3.jpg

main3.jpg

491 ms

main1.jpg

main1.jpg

455 ms

main2.jpg

main2.jpg

444 ms

ftr1.png

ftr1.png

379 ms

Accessibility Review

icebreakerinc.com accessibility score

97

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Some elements have a [tabindex] value greater than 0

Best Practices

icebreakerinc.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

icebreakerinc.com SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Icebreakerinc.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Icebreakerinc.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

icebreakerinc.com

Open Graph description is not detected on the main page of Icebreaker Inc. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: