Tools & Wizards About Us
idealshop.com.au screenshot

Report Summary

  • 70

    Performance

    Renders faster than
    81% of other websites

  • 86

    Accessibility

    Visual factors better than
    that of 62% of websites

  • 50

    Best Practices

    More advanced features
    available than in
    18% of websites

  • 77

    SEO

    Google-friendlier than
    36% of websites

idealshop.com.au

Swimming Pool Toys, Inflatable Pool Toys, Blow Up Pool | Ideal Shop

Page Load Speed

4.7 sec in total

First Response

641 ms

Resources Loaded

3.5 sec

Page Rendered

554 ms

idealshop.com.au screenshot

About Website

Click here to check amazing Ideal Shop content for Australia. Otherwise, check out these important facts you probably never knew about idealshop.com.au

Ideal Shop is Australia's premiere pool supplier. Cheapest suppliers of pool products including blow up pools & inflatable swimming pool toys. Order Online

Visit idealshop.com.au

Key Findings

We analyzed Idealshop.com.au page load time and found that the first response time was 641 ms and then it took 4 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

idealshop.com.au performance score

70

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.8 s

55/100

10%

LCP (Largest Contentful Paint)

Value5.5 s

19/100

25%

SI (Speed Index)

Value4.3 s

75/100

10%

TBT (Total Blocking Time)

Value100 ms

98/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value5.1 s

75/100

10%

Network Requests Diagram

idealshop.com.au

641 ms

style.css

314 ms

all.min.js

485 ms

jquery.min.js

11 ms

jquery.validate.js

16 ms

Our browser made a total of 48 requests to load all elements on the main page. We found that 73% of them (35 requests) were addressed to the original Idealshop.com.au, 6% (3 requests) were made to Dev.visualwebsiteoptimizer.com and 4% (2 requests) were made to Downloads.mailchimp.com. The less responsive or slowest element that took the longest time to load (2.3 sec) belongs to the original domain Idealshop.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 787.4 kB (35%)

Content Size

2.3 MB

After Optimization

1.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Idealshop.com.au main page is 2.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 2.0 MB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 104.9 kB

  • Original 120.0 kB
  • After minification 74.9 kB
  • After compression 15.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 45.2 kB, which is 38% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 104.9 kB or 87% of the original size.

Image Optimization

-32%

Potential reduce by 641.3 kB

  • Original 2.0 MB
  • After minification 1.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Ideal Shop needs image optimization as it can save up to 641.3 kB or 32% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-32%

Potential reduce by 40.7 kB

  • Original 125.4 kB
  • After minification 125.4 kB
  • After compression 84.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 40.7 kB or 32% of the original size.

CSS Optimization

-7%

Potential reduce by 504 B

  • Original 7.5 kB
  • After minification 7.5 kB
  • After compression 7.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Idealshop.com.au has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 7 (16%)

Requests Now

45

After Optimization

38

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 45 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ideal Shop. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

idealshop.com.au

idealshop.com.au

641 ms

style.css

style.css

314 ms

all.min.js

all.min.js

485 ms

jquery.min.js

jquery.min.js

11 ms

jquery.validate.js

jquery.validate.js

16 ms

jquery.form.js

jquery.form.js

18 ms

font-awesome.css

font-awesome.css

35 ms

j.php

j.php

33 ms

analytics.js

analytics.js

33 ms

logo-main.png

logo-main.png

181 ms

268

268

496 ms

268

268

672 ms

268

268

870 ms

268

268

828 ms

268

268

850 ms

355 ms

532 ms

666 ms

695 ms

841 ms

846 ms

863 ms

review_star_wht.gif

review_star_wht.gif

987 ms

1012 ms

1029 ms

1034 ms

1040 ms

1047 ms

1156 ms

1181 ms

1201 ms

1211 ms

1217 ms

1226 ms

1326 ms

1350 ms

rapid_ssl.gif

rapid_ssl.gif

1363 ms

eway_payments.jpg

eway_payments.jpg

1371 ms

accepted_payment_methods.png

accepted_payment_methods.png

1374 ms

all.js

all.js

22 ms

j.php

j.php

153 ms

collect

collect

91 ms

all.js

all.js

86 ms

free_shipping.png

free_shipping.png

1270 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

43 ms

v.gif

v.gif

25 ms

2255 ms

collect

collect

65 ms

Accessibility Review

idealshop.com.au accessibility score

86

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

idealshop.com.au best practices score

50

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

idealshop.com.au SEO score

77

Search Engine Optimization Advices

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Idealshop.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Idealshop.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

idealshop.com.au

Open Graph data is detected on the main page of Ideal Shop. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: