Analyze If – Försäkringsbolag för människor, djur och företag | If

If är ett försäkringsbolag för människor, djur, samt små och stora företag. Här finns försäkring för dig och det som är värdefullt för dig eller företaget.

Page load speed analysis

  • 54/100

    Normal result
  • 6

    Successful tests
  • 2

    Failed tests
  • First response

    928 ms

  • Resources loaded

    4 sec

  • Page rendered

    445 ms

  • Total page load time

    5.4 sec

Visit now to see the best up-to-date If content for Sweden and also check out these interesting facts you probably never knew about

We analyzed page load time and found that the first response time was 928 ms and then it took 4.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Page optimization

  • HTML 73.0 kB
    Images 1.5 MB
    Javascripts 451.5 kB
    CSS 168.7 kB

    In fact, the total size of main page is 2.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 1.5 MB which makes up the majority of the site volume.

    • Original 73.0 kB
    • After minification 63.2 kB
    • After compression 15.5 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 9.7 kB, which is 13% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 57.5 kB or 79% of the original size.

    • Original 1.5 MB
    • After optimization 1.4 MB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. If images are well optimized though.

    • Original 451.5 kB
    • After minification 451.4 kB
    • After compression 156.9 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 294.6 kB or 65% of the original size.

    • Original 168.7 kB
    • After minification 167.5 kB
    • After compression 23.6 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 145.1 kB or 86% of the original size.

Network requests diagram

  • default.aspx
  • global-css.arc.min-sha2hOcIxq4hdo6OG2-iZLluhl7XAnw.css
  • moodboard-insurance-1246.min-sha2nVBD0yMiKTTyEEKCMMHhc-0Uw3U.css
  • global-js.arc.min-sha2Ghin6ptaQcJ6RIHfqxIyDBmE-JY.js
  • webforms-ecmt-v2.min-sha2nmPD6Kz1iD6C_q0O-HI4zHhHj6Y-sha2nmPD6Kz1iD6C_q0O-HI4zHhHj6Y.js
  • conversion.js
  • j.php
  • logo.min-sha2UrlX-5wEsrrV0qRDj5z4xoWgLBo.png
  • moodboard-insurance-car-campaign-s300x169.539666993144-sha2AjBjAnr5WPZQaG6yzWDJ9PGV_Jo.jpg
  • moodboard-insurance-com-housing-association-s300x169.539666993144-sha21zdOYtEn7J0D9KNPz1JLTPcRpc4.jpg
  • moodboard-insurance-girl-campaign-s300x169.539666993144-sha22mqCFcAEKtybluidHcyU6homvV0.jpg
  • gtm.js
  • speedtrapinsert.js
  • moodboard-insurance-1246-s2042x1154-sha22OUXpbEAdBClYLTE_UOZr7Dy5ck.jpg
  • v.gif
  • splash_for_cross_link_hogstrankad_yellow.png
  • OpenSans-Semibold-webfont.min-sha2hTUeNuRDhcG-Qi0AnCmQbDzqNOM.woff
  • OpenSans-Bold-webfont.min-sha22aA4zRmmpEZTJj8-ABysQw6vzA8.woff
  • OpenSans-Regular-webfont.min-sha2nQAMjWCeO46GuB5iuIZbzES1Cdg.woff
  • OpenSans-Light-webfont.min-sha29oAIL4C9mqfq2F3I_W_zhE4Wcu4.woff
  • if-icons.min-sha2hZlQnw1MNvqmbX4TvyIFWoYlKuc.woff
  • GarageGothicForIf-Bold.min-sha2_t95EkYAGZ77yf5xtHVdpfIgPGc.woff
  • HandsomeProForIf-Regular.min-sha2KOSuWWbAB4N9HYXvWqcnVmhvNbA.woff
  • ga.js
  • splash_for_cross_link_hogstrankad_pink.png
  • __utm.gif
  • collect
  • 542x542_surfare_manifest.png
  • reseforsakring_circle.jpg
  • langdakning.png
  • if_1501459_reflectif_if.se_jpg_940x300.jpg
  • ps.js
  • getuserinfo
  • session.js
  • JavascriptInsert.js
  • ga-audiences
  • src=5118070;type=landi0;cat=if_se003;ord=1;num=1
  • jsEvent.js

Our browser made a total of 47 requests to load all elements on the main page. We found that 17% of them (8 requests) were addressed to the original, 34% (16 requests) were made to and 13% (6 requests) were made to The less responsive or slowest element that took the longest time to load (2.3 sec) belongs to the original domain

Additional info on

Related solutions


The browser has sent 35 CSS, Javascripts, AJAX and image requests in order to completely render the main page of If. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and as a result speed up the page load time.











Possible request optimization













Normal result

IP address

This IP address is dedicated to This is the best domain hosting practice .

Normal result

IP Trace

DNS records

Type Host Target/ip TTL Other
A 3600
NS 3600
NS 3600

3600 Mname:
Serial: 2020100601
Refresh: 3600
Retry: 1200
Expire: 604800
Minimum-ttl: 300
MX 2390 Pri: 10

Language and encoding

Good result


SV sv language flag


SV sv language flag





Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that Swedish is used on the page, and it matches the claimed language. Our system also found out that main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Poor result

Visitor World Map

Country of origin for 92.7% of all visits is Sweden. It lies approximately 360 miles away from the server location (Finland) and such a small distance can positively affect website speed, as data can travel really fast between those locations.

Good result

Normal result

Social Sharing Optimization

Open Graph description is not detected on the main page of If. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

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