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increation.co.uk screenshot

Report Summary

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    Performance

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    Accessibility

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    Best Practices

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    SEO

increation.co.uk

Page Load Speed

2.2 sec in total

First Response

74 ms

Resources Loaded

1.6 sec

Page Rendered

598 ms

increation.co.uk screenshot

About Website

Welcome to increation.co.uk homepage info - get ready to check Increation best content for United Kingdom right away, or after learning these important things about increation.co.uk

INCREATION We design thoughtful, bespoke spaces. View Our Work

Visit increation.co.uk

Key Findings

We analyzed Increation.co.uk page load time and found that the first response time was 74 ms and then it took 2.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

increation.co.uk performance score

0

Network Requests Diagram

increation.co.uk

74 ms

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88 ms

site.css

71 ms

getTrackingCode

430 ms

94 ms

Our browser made a total of 61 requests to load all elements on the main page. We found that 5% of them (3 requests) were addressed to the original Increation.co.uk, 49% (30 requests) were made to Use.typekit.net and 18% (11 requests) were made to Static1.squarespace.com. The less responsive or slowest element that took the longest time to load (709 ms) relates to the external source Use.typekit.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 665.0 kB (16%)

Content Size

4.2 MB

After Optimization

3.5 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Increation.co.uk main page is 4.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 3.3 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 101.6 kB

  • Original 121.4 kB
  • After minification 113.1 kB
  • After compression 19.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 101.6 kB or 84% of the original size.

Image Optimization

-1%

Potential reduce by 28.4 kB

  • Original 3.3 MB
  • After minification 3.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Increation images are well optimized though.

JavaScript Optimization

-68%

Potential reduce by 534.9 kB

  • Original 786.2 kB
  • After minification 786.2 kB
  • After compression 251.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 534.9 kB or 68% of the original size.

Requests Breakdown

Number of requests can be reduced by 11 (35%)

Requests Now

31

After Optimization

20

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 31 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Increation. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

increation.co.uk

increation.co.uk

74 ms

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88 ms

site.css

site.css

71 ms

getTrackingCode

getTrackingCode

430 ms

94 ms

increation.co.uk

increation.co.uk

278 ms

common-c2cb21af65f6d18bb4c6-min.js

common-c2cb21af65f6d18bb4c6-min.js

71 ms

commerce-cf5ca5fa5feb9716f7f4-min.js

commerce-cf5ca5fa5feb9716f7f4-min.js

49 ms

commerce-7f4130fee43d9b486ac93410db2112d3-min.css

commerce-7f4130fee43d9b486ac93410db2112d3-min.css

37 ms

fbevents.js

fbevents.js

43 ms

ga.js

ga.js

41 ms

41 ms

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64 ms

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84 ms

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532 ms

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629 ms

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629 ms

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709 ms

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630 ms

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629 ms

squarespace-ui-font.svg

squarespace-ui-font.svg

62 ms

social-accounts.svg

social-accounts.svg

54 ms

__utm.gif

__utm.gif

28 ms

481 ms

collect

collect

548 ms

spacer.gif

spacer.gif

494 ms

widget.js

widget.js

515 ms

RecordHit

RecordHit

439 ms

364 ms

js

js

349 ms

increation_-84.jpg

increation_-84.jpg

163 ms

242 ms

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148 ms

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154 ms

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153 ms

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152 ms

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152 ms

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153 ms

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228 ms

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FINAL-home.jpg

FINAL-home.jpg

230 ms

badge_21_8.png

badge_21_8.png

58 ms

badge_20_9.png

badge_20_9.png

48 ms

badge_22_8.png

badge_22_8.png

55 ms

common.js

common.js

15 ms

map.js

map.js

15 ms

util.js

util.js

14 ms

marker.js

marker.js

14 ms

awards_04.png

awards_04.png

80 ms

SEO Factors

increation.co.uk SEO score

0

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Increation.co.uk can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is English. Our system also found out that Increation.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

increation.co.uk

Open Graph data is detected on the main page of Increation. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: