2.9 sec in total
105 ms
1.8 sec
980 ms
Click here to check amazing Innovid content for United States. Otherwise, check out these important facts you probably never knew about innovid.com
Innovid is an independent CTV advertising and measurement platform for the world's largest brands.
Visit innovid.comWe analyzed Innovid.com page load time and found that the first response time was 105 ms and then it took 2.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.
innovid.com performance score
name
value
score
weighting
Value3.9 s
25/100
10%
Value8.6 s
1/100
25%
Value6.2 s
43/100
10%
Value1,200 ms
20/100
30%
Value0
100/100
15%
Value11.1 s
20/100
10%
105 ms
122 ms
32 ms
162 ms
11 ms
Our browser made a total of 46 requests to load all elements on the main page. We found that 9% of them (4 requests) were addressed to the original Innovid.com, 35% (16 requests) were made to Use.typekit.net and 28% (13 requests) were made to Static1.squarespace.com. The less responsive or slowest element that took the longest time to load (639 ms) relates to the external source Static1.squarespace.com.
Page size can be reduced by 953.3 kB (11%)
8.8 MB
7.9 MB
In fact, the total size of Innovid.com main page is 8.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 8.2 MB which makes up the majority of the site volume.
Potential reduce by 167.2 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 167.2 kB or 82% of the original size.
Potential reduce by 559.0 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Innovid images are well optimized though.
Potential reduce by 225.5 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 225.5 kB or 57% of the original size.
Potential reduce by 1.6 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Innovid.com needs all CSS files to be minified and compressed as it can save up to 1.6 kB or 65% of the original size.
Number of requests can be reduced by 13 (42%)
31
18
The browser has sent 31 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Innovid. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.
www.innovid.com
105 ms
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122 ms
css
32 ms
site.css
162 ms
addthis_widget.js
11 ms
jquery.min.js
85 ms
jquery.bpopup-0.11.0.min.js
31 ms
bPopup.css
31 ms
159 ms
a14
195 ms
common-0437e51819dd863618ab-min.js
59 ms
commerce-1d13bdbc93aaacbb9cbd-min.js
37 ms
commerce-2b4a0593bca72ff9bd48bd03804b62b2-min.css
25 ms
ga.js
322 ms
324 ms
social-accounts.svg
304 ms
RecordHit
410 ms
149 ms
208 ms
208 ms
Interactive-Vide-Web-Image-Home.png
209 ms
208 ms
Cross-Device-Creative.png
206 ms
pBnJxHv-Inno-Background.gif
529 ms
Screen+Shot+2015-09-23+at+6.11.00+PM.png
639 ms
shutterstock_266037908.jpg
537 ms
Client-Logos-Website.jpg
315 ms
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268 ms
__utm.gif
64 ms
social-accounts.svg
43 ms
300lo.json
33 ms
ie67-css.d20541e614a2e495c355.js
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sh.7c7179124ea24ac6ba46caac.html
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innovid.com accessibility score
ARIA
These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
[aria-*] attributes do not match their roles
Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
Buttons do not have an accessible name
Links do not have a discernible name
Contrast
These are opportunities to improve the legibility of your content.
Impact
Issue
Background and foreground colors do not have a sufficient contrast ratio.
Navigation
These are opportunities to improve keyboard navigation in your application.
Impact
Issue
Heading elements are not in a sequentially-descending order
innovid.com best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Includes front-end JavaScript libraries with known security vulnerabilities
Ensure CSP is effective against XSS attacks
General
Impact
Issue
Detected JavaScript libraries
Browser errors were logged to the console
Page has valid source maps
innovid.com SEO score
Content Best Practices
Format your HTML in a way that enables crawlers to better understand your app’s content.
Impact
Issue
Links do not have descriptive text
Crawling and Indexing
To appear in search results, crawlers need access to your app.
Impact
Issue
Links are not crawlable
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
Tap targets are not sized appropriately
EN
EN
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Innovid.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Innovid.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
innovid.com
Open Graph data is detected on the main page of Innovid. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: