4.8 sec in total
1.1 sec
3.4 sec
335 ms
Click here to check amazing IPA content for United Kingdom. Otherwise, check out these important facts you probably never knew about ipa.co.uk
The Institute of Practitioners in Advertising, incorporated by Royal Charter is the organisation behind the practitioners that make UK advertising what it is today. Every year we help more than 4,000 ...
Visit ipa.co.ukWe analyzed Ipa.co.uk page load time and found that the first response time was 1.1 sec and then it took 3.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.
ipa.co.uk performance score
name
value
score
weighting
Value2.4 s
70/100
10%
Value13.3 s
0/100
25%
Value6.3 s
41/100
10%
Value1,400 ms
16/100
30%
Value0
100/100
15%
Value14.3 s
9/100
10%
1070 ms
421 ms
283 ms
199 ms
39 ms
Our browser made a total of 131 requests to load all elements on the main page. We found that 58% of them (76 requests) were addressed to the original Ipa.co.uk, 16% (21 requests) were made to I.ytimg.com and 4% (5 requests) were made to Ajax.googleapis.com. The less responsive or slowest element that took the longest time to load (1.6 sec) belongs to the original domain Ipa.co.uk.
Page size can be reduced by 1.5 MB (46%)
3.3 MB
1.8 MB
In fact, the total size of Ipa.co.uk main page is 3.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 1.5 MB which makes up the majority of the site volume.
Potential reduce by 192.9 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 53.9 kB, which is 24% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 192.9 kB or 86% of the original size.
Potential reduce by 136.1 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. IPA images are well optimized though.
Potential reduce by 775.8 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 775.8 kB or 71% of the original size.
Potential reduce by 406.1 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ipa.co.uk needs all CSS files to be minified and compressed as it can save up to 406.1 kB or 81% of the original size.
Number of requests can be reduced by 66 (52%)
126
60
The browser has sent 126 CSS, Javascripts, AJAX and image requests in order to completely render the main page of IPA. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 34 to 1 for JavaScripts and from 12 to 1 for CSS and as a result speed up the page load time.
ipa.co.uk
1070 ms
Site.css
421 ms
themeroller-ipa.css
283 ms
softclick.js
199 ms
jquery.min.js
39 ms
jquery-ui.min.js
59 ms
jquery-ui.css
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jquery-migrate-1.2.1.min.js
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modernizr-2.6.2.min.js
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jquery.qtip-1.0.0-rc3.min.js
279 ms
ipa.js
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jquery.tweet.js
352 ms
jquery.equalheights.js
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jquery.placeholder.min.js
383 ms
jquery.cycle2.min.js
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jquery.cycle2.carousel.min.js
381 ms
jquery.senior.getObjectFromInput.js
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jquery.senior.validate.js
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ipa_mobile.js
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jquery.senior.infoToggle.js
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jquery.senior.validate.css
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magnific.js
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magnific.css
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jquery.sticky.js
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waypoints.min.js
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waypoints.sticky.min.js
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style.css
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jsrender.js
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sitestat-ipa.js
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sitestat.js
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analytics.js
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collect
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collect
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ga-audiences
36 ms
530x307.png
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agencylist.png
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Pen.jpg_(170px.jpg
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sharing-learnings.png
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memebrs_lunch_carsel.jpg
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Blog-Home.jpg
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AskLiz-170.jpg
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What_is_a_21st_Century_Brand-360.jpg
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facebook_footer.png
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abc_footer.gif
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ipa_footer.gif
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logo.png
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hotdog.gif
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Make_the_Leap_carousel.png
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Media_Day_infographic_-_carousel_image_v2.png
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Brazil_thumbnail.jpg
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TouchPoints.png
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hall_opt.jpg
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maketheleap360.jpg
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mediaminds_logo.jpg
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bh.png
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PodcastHomepage.jpg
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ipa_logo_white.png
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gtm.js
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track.js
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search.png
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searchArrow.gif
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basket.png
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ipa.co.uk
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overlay_close.gif
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stat.aspx
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rss_small_grey.png
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widgets.js
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ajax-loader2.gif
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chevron_white_left.gif
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loginspecial.htm
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rest.ashx
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ui-bg_flat_75_ffffff_40x100.png
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black_trans.png
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collect
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collect
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conversion_async.js
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sidebarv2.js
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timeline.1b43d11859b7663a2225b885f87704a5.js
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ga-audiences
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syndication
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css
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timeline.4d087f49a21e27038d9769d7c976b8fa.default.css
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timeline.4d087f49a21e27038d9769d7c976b8fa.default.css
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sidebar-8593adbccc13a6ce631cce272e1417c8.js
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sidebar-d41abf9a427ab1050487f0791c4b3413.css
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cors_check
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jquery.senior.querystring.js
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Login.css
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jot
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ipa.co.uk accessibility score
Contrast
These are opportunities to improve the legibility of your content.
Impact
Issue
Background and foreground colors do not have a sufficient contrast ratio.
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
Links do not have a discernible name
ipa.co.uk best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Includes front-end JavaScript libraries with known security vulnerabilities
Ensure CSP is effective against XSS attacks
General
Impact
Issue
Detected JavaScript libraries
Missing source maps for large first-party JavaScript
ipa.co.uk SEO score
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
Tap targets are not sized appropriately
EN
N/A
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ipa.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Ipa.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
ipa.co.uk
Open Graph description is not detected on the main page of IPA. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: