Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

ipsos-wmm.de

Ipsos-Qualitätsforschung

Page Load Speed

1.9 sec in total

First Response

660 ms

Resources Loaded

1.1 sec

Page Rendered

115 ms

ipsos-wmm.de screenshot

About Website

Welcome to ipsos-wmm.de homepage info - get ready to check Ipsos Wmm best content right away, or after learning these important things about ipsos-wmm.de

Visit ipsos-wmm.de

Key Findings

We analyzed Ipsos-wmm.de page load time and found that the first response time was 660 ms and then it took 1.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 25% of websites can load faster.

Performance Metrics

ipsos-wmm.de performance score

0

Network Requests Diagram

ipsos-wmm.de

660 ms

ipsos.css

322 ms

HeaderPicture.jpg

222 ms

pix_green.gif

115 ms

menubg_neu2.jpg

207 ms

Our browser made a total of 14 requests to load all elements on the main page. We found that 86% of them (12 requests) were addressed to the original Ipsos-wmm.de, 14% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (660 ms) belongs to the original domain Ipsos-wmm.de.

Page Optimization Overview & Recommendations

Page size can be reduced by 14.2 kB (17%)

Content Size

81.8 kB

After Optimization

67.7 kB

In fact, the total size of Ipsos-wmm.de main page is 81.8 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only 10% of websites need less resources to load. Images take 50.3 kB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 7.4 kB

  • Original 9.5 kB
  • After minification 6.6 kB
  • After compression 2.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 2.9 kB, which is 30% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 7.4 kB or 78% of the original size.

Image Optimization

-5%

Potential reduce by 2.5 kB

  • Original 50.3 kB
  • After minification 47.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ipsos Wmm images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 34 B

  • Original 17.2 kB
  • After minification 17.2 kB
  • After compression 17.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-86%

Potential reduce by 4.2 kB

  • Original 4.9 kB
  • After minification 3.4 kB
  • After compression 659 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ipsos-wmm.de needs all CSS files to be minified and compressed as it can save up to 4.2 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 7 (54%)

Requests Now

13

After Optimization

6

The browser has sent 13 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ipsos Wmm. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests and as a result speed up the page load time.

SEO Factors

ipsos-wmm.de SEO score

0

Language and Encoding

  • Language Detected

    DE

  • Language Claimed

    N/A

  • Encoding

    WINDOWS-1252

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ipsos-wmm.de can be misinterpreted by Google and other search engines. Our service has detected that German is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Ipsos-wmm.de main page’s claimed encoding is windows-1252. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Ipsos Wmm. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: