Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

ipsos.cl

Investigación de Mercados | Ipsos

Page Load Speed

2.8 sec in total

First Response

641 ms

Resources Loaded

2 sec

Page Rendered

116 ms

ipsos.cl screenshot

About Website

Welcome to ipsos.cl homepage info - get ready to check Ipsos best content for Chile right away, or after learning these important things about ipsos.cl

Como líder mundial en investigación de mercado, Ipsos ofrece información confiable y una verdadera comprensión de la sociedad, los mercados y las personas. Nuestras soluciones utilizan datos de encues...

Visit ipsos.cl

Key Findings

We analyzed Ipsos.cl page load time and found that the first response time was 641 ms and then it took 2.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

ipsos.cl performance score

0

Network Requests Diagram

ipsos.cl

641 ms

ga.js

8 ms

styles.css

393 ms

jquery-1.5.2.min.js

913 ms

jcarousellite_1.0.1c5.js

537 ms

Our browser made a total of 30 requests to load all elements on the main page. We found that 93% of them (28 requests) were addressed to the original Ipsos.cl, 7% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (913 ms) belongs to the original domain Ipsos.cl.

Page Optimization Overview & Recommendations

Page size can be reduced by 101.2 kB (20%)

Content Size

509.9 kB

After Optimization

408.7 kB

In fact, the total size of Ipsos.cl main page is 509.9 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 15% of websites need less resources to load. Images take 372.1 kB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 10.6 kB

  • Original 13.8 kB
  • After minification 9.7 kB
  • After compression 3.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 4.0 kB, which is 29% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 10.6 kB or 77% of the original size.

Image Optimization

-4%

Potential reduce by 16.6 kB

  • Original 372.1 kB
  • After minification 355.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ipsos images are well optimized though.

JavaScript Optimization

-54%

Potential reduce by 55.8 kB

  • Original 103.1 kB
  • After minification 103.1 kB
  • After compression 47.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 55.8 kB or 54% of the original size.

CSS Optimization

-86%

Potential reduce by 18.2 kB

  • Original 21.0 kB
  • After minification 17.4 kB
  • After compression 2.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ipsos.cl needs all CSS files to be minified and compressed as it can save up to 18.2 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 4 (14%)

Requests Now

29

After Optimization

25

The browser has sent 29 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ipsos. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for CSS and as a result speed up the page load time.

SEO Factors

ipsos.cl SEO score

0

Language and Encoding

  • Language Detected

    ES

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ipsos.cl can be misinterpreted by Google and other search engines. Our service has detected that Spanish is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Ipsos.cl main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Ipsos. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: