1.2 sec in total
18 ms
580 ms
620 ms
Click here to check amazing ISL content for United States. Otherwise, check out these important facts you probably never knew about isl.co
ISL is a full service digital agency with offices in DC & NYC building campaigns, products, experiences, and creating content for the world's biggest brands
Visit isl.coWe analyzed Isl.co page load time and found that the first response time was 18 ms and then it took 1.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 20% of websites can load faster.
isl.co performance score
18 ms
53 ms
72 ms
84 ms
73 ms
Our browser made a total of 22 requests to load all elements on the main page. We found that 14% of them (3 requests) were addressed to the original Isl.co, 55% (12 requests) were made to D11f3maequ9qiq.cloudfront.net and 9% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (275 ms) relates to the external source Use.typekit.net.
Page size can be reduced by 537.7 kB (35%)
1.5 MB
1.0 MB
In fact, the total size of Isl.co main page is 1.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 823.9 kB which makes up the majority of the site volume.
Potential reduce by 17.4 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 5.4 kB, which is 23% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 17.4 kB or 75% of the original size.
Potential reduce by 30.5 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. ISL images are well optimized though.
Potential reduce by 302.7 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 302.7 kB or 64% of the original size.
Potential reduce by 187.1 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Isl.co needs all CSS files to be minified and compressed as it can save up to 187.1 kB or 85% of the original size.
Number of requests can be reduced by 7 (37%)
19
12
The browser has sent 19 CSS, Javascripts, AJAX and image requests in order to completely render the main page of ISL. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and as a result speed up the page load time.
isl.co
18 ms
isl.co
53 ms
vendor.23fa9e3c.css
72 ms
app.1dd2b9c6.css
84 ms
modernizr.47440d31.js
73 ms
vendor.88474af0.js
150 ms
app.e20fe5e0.js
73 ms
conversion.js
73 ms
wp-emoji-release.min.js
114 ms
isl-milk-logo-large-white.fb8d1811.gif
138 ms
homepage-video-poster.2b29692c.jpg
138 ms
home-facebook-mentions.d873f17d.jpg
137 ms
home-dot.dfeb05ff.jpg
138 ms
home-kroger.aded9bdf.jpg
152 ms
home-robot.2e180dfb.jpg
142 ms
wb_color.8e8509c7.jpg
153 ms
mbm8qga.js
275 ms
gtm.js
110 ms
89 ms
53 ms
analytics.js
23 ms
collect
12 ms
isl.co SEO score
EN
EN
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Isl.co can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Isl.co main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
isl.co
Open Graph data is detected on the main page of ISL. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: