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isme.com screenshot

Report Summary

  • 17

    Performance

    Renders faster than
    32% of other websites

  • 76

    Accessibility

    Visual factors better than
    that of 43% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

isme.com

Very | Womens, Mens and Kids Fashion, Furniture, Electricals & More!

Page Load Speed

3.3 sec in total

First Response

200 ms

Resources Loaded

2.9 sec

Page Rendered

237 ms

isme.com screenshot

About Website

Welcome to isme.com homepage info - get ready to check Isme best content for United Kingdom right away, or after learning these important things about isme.com

Discover fashion, home, tech & more online with a choice of ways to pay and next day delivery with click & collect. Download our app for exclusive offers

Visit isme.com

Key Findings

We analyzed Isme.com page load time and found that the first response time was 200 ms and then it took 3.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

isme.com performance score

17

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.8 s

12/100

10%

LCP (Largest Contentful Paint)

Value10.7 s

0/100

25%

SI (Speed Index)

Value9.8 s

10/100

10%

TBT (Total Blocking Time)

Value12,680 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.001

100/100

15%

TTI (Time to Interactive)

Value26.4 s

0/100

10%

Network Requests Diagram

www.isme.com

200 ms

www.very.co.uk

905 ms

global_head.js

24 ms

sdgExp.min.js

15 ms

opentag-56535-278157.js

14 ms

Our browser made a total of 122 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Isme.com, 13% (16 requests) were made to Content.very.co.uk and 8% (10 requests) were made to Google.com. The less responsive or slowest element that took the longest time to load (936 ms) relates to the external source Speedtrap.shopdirect.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.6 MB (69%)

Content Size

2.4 MB

After Optimization

737.5 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Isme.com main page is 2.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Javascripts take 1.4 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 601.2 kB

  • Original 705.2 kB
  • After minification 699.1 kB
  • After compression 104.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 601.2 kB or 85% of the original size.

Image Optimization

-8%

Potential reduce by 23.0 kB

  • Original 289.5 kB
  • After minification 266.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Isme images are well optimized though.

JavaScript Optimization

-73%

Potential reduce by 995.3 kB

  • Original 1.4 MB
  • After minification 1.4 MB
  • After compression 367.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 995.3 kB or 73% of the original size.

Requests Breakdown

Number of requests can be reduced by 83 (82%)

Requests Now

101

After Optimization

18

  • AJAX
  • Images
  • JavaScript

The browser has sent 101 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Isme. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 33 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.isme.com

www.isme.com

200 ms

www.very.co.uk

www.very.co.uk

905 ms

global_head.js

global_head.js

24 ms

sdgExp.min.js

sdgExp.min.js

15 ms

opentag-56535-278157.js

opentag-56535-278157.js

14 ms

homeCombine2.js

homeCombine2.js

157 ms

new-slider.js

new-slider.js

13 ms

smartserve-2290.js

smartserve-2290.js

166 ms

loading.gif

loading.gif

141 ms

very-logo.png

very-logo.png

121 ms

basket-grey.png

basket-grey.png

122 ms

take3-banner-960x100.png

take3-banner-960x100.png

277 ms

stunt-promo.gif

stunt-promo.gif

121 ms

homepage-all.jpg

homepage-all.jpg

121 ms

sprite-contingency.jpg

sprite-contingency.jpg

123 ms

searchcloseicons.png

searchcloseicons.png

121 ms

small-close-icon.png

small-close-icon.png

122 ms

activityi;src=3987677;type=verys374;cat=veryh507;ord=1;num=7824942991137.505

activityi;src=3987677;type=verys374;cat=veryh507;ord=1;num=7824942991137.505

213 ms

conversion_async.js

conversion_async.js

77 ms

fbds.js

fbds.js

290 ms

kenshoo.js

kenshoo.js

200 ms

d3e241322df1.js

d3e241322df1.js

256 ms

v1.js

v1.js

247 ms

channel.js

channel.js

208 ms

analytics.js

analytics.js

187 ms

session.js

session.js

514 ms

JavascriptInsert.js

JavascriptInsert.js

936 ms

sfl.0.5.min.js

sfl.0.5.min.js

182 ms

take3-primary-desktop-960x485.jpg

take3-primary-desktop-960x485.jpg

164 ms

3090.js

3090.js

193 ms

73 ms

bat.js

bat.js

192 ms

d749fb98324e.js

d749fb98324e.js

34 ms

kid

kid

106 ms

ec.js

ec.js

14 ms

linkid.js

linkid.js

18 ms

collect

collect

23 ms

collect

collect

63 ms

saved.png

saved.png

24 ms

74 ms

33 ms

activity;src=4869603;type=invmedia;cat=otnxqrzf;ord=1

activity;src=4869603;type=invmedia;cat=otnxqrzf;ord=1

72 ms

iconSavedRetina.png

iconSavedRetina.png

20 ms

28 ms

b=25289500

b=25289500

26 ms

21 ms

ga-audiences

ga-audiences

40 ms

udash.min.js

udash.min.js

472 ms

c.aspx

c.aspx

19 ms

1

1

30 ms

t.js

t.js

32 ms

20 ms

activity;src=2345444;type=very_433;cat=homep236;ord=1

activity;src=2345444;type=very_433;cat=homep236;ord=1

50 ms

lb

lb

51 ms

s

s

84 ms

rmboom;rm=mythingsveryretarghpandcat;dc_seg=19736530;ord=1

rmboom;rm=mythingsveryretarghpandcat;dc_seg=19736530;ord=1

86 ms

activityi;src=5182129;type=invmedia;cat=vtcq1ws1;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;ord=0.7454821423161775

activityi;src=5182129;type=invmedia;cat=vtcq1ws1;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;ord=0.7454821423161775

128 ms

n.js

n.js

47 ms

t

t

180 ms

13 ms

36 ms

pixel

pixel

50 ms

42 ms

pixel

pixel

9 ms

js

js

40 ms

15 ms

sync

sync

32 ms

pixel

pixel

20 ms

sync

sync

13 ms

21 ms

tap.php

tap.php

14 ms

dc_match

dc_match

16 ms

match

match

11 ms

pixel.js

pixel.js

202 ms

smart.js

smart.js

203 ms

pix.aspx

pix.aspx

148 ms

t

t

346 ms

sync

sync

34 ms

pixel

pixel

64 ms

26975

26975

114 ms

sync

sync

78 ms

pixel

pixel

81 ms

noop

noop

256 ms

match

match

19 ms

noop

noop

253 ms

pushFileAppendData.php

pushFileAppendData.php

682 ms

lr.gif

lr.gif

30 ms

lr.gif

lr.gif

19 ms

jsEvent.js

jsEvent.js

109 ms

pixel

pixel

15 ms

setgoogid.aspx

setgoogid.aspx

138 ms

65 ms

transparent.gif

transparent.gif

55 ms

match

match

53 ms

tap.php

tap.php

50 ms

Pug

Pug

60 ms

rum

rum

56 ms

homeSprite.png

homeSprite.png

51 ms

shopdirect_very_pink_desktop.png

shopdirect_very_pink_desktop.png

38 ms

86 ms

adrum-ext.dc7135e81648fca28b1e62b72cf2e576.js

adrum-ext.dc7135e81648fca28b1e62b72cf2e576.js

35 ms

rum

rum

21 ms

setgoogid.aspx

setgoogid.aspx

36 ms

22 ms

tap.php

tap.php

6 ms

match

match

11 ms

sd

sd

31 ms

setgoogid.aspx

setgoogid.aspx

149 ms

13 ms

jsEvent.js

jsEvent.js

108 ms

22 ms

rs

rs

17 ms

setgoogid.aspx

setgoogid.aspx

125 ms

rs

rs

12 ms

14 ms

29 ms

rs

rs

23 ms

22 ms

18 ms

13 ms

18 ms

pixtrk.aspx

pixtrk.aspx

119 ms

Accessibility Review

isme.com accessibility score

76

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

isme.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

isme.com SEO score

79

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    EN

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Isme.com can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is English. Our system also found out that Isme.com main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

isme.com

Open Graph data is detected on the main page of Isme. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: